Marketing Research Implantation Plan by Jaime Christine Perez September 24, 2012 Internet Marketing Research Strategies Full Sail University Final Project

1. Marketing Research
Implantation Plan
by Jaime Christine Perez
Internet Marketing Research Strategies
September 24, 2012
Royal Beauty Lines, LLC.

2. Table of Contents
3. Executive Summary
4. Description of the Problem
5. Market Analysis
6. Secondary Data
7. Research and Design Methodology
8. Research Study Results
9. Recommendations
10. Appendix
13. References
Royal Beauty Lines, LLC.

3. Executive Summary
Key Findings (primary data)
Royal Beauty Lines, LLC.

4. Description of Problem
Marketing Research Problem
• Will current sub-distributors
purchase and sell FHI Heat Hair
Care and Styling Tools?
Royal Beauty Lines, LLC.

5. Market Analysis
• Current Market Conditions
• Future Market Conditions
Royal Beauty Lines, LLC.

6. Key Findings
(secondary data)
• Company: Royal Beauty Iron LLC.
a) Product: FHI Heat ® EPS
Lines,
b) Pricing: $137.77
c) Distribution: Invitation Email Survey Link via Survey Gizmo
d) Communications: Phone, Email, Blog, Social Media
• Customer: Beauty Professionals
a) Segment: Beauty Supply Distributors
b) Target Audience: Current Sub-Distributors
Internal Client Database
• Competition: CHI
a) Position: #1 Worldwide
b) Threats: Increase in Shipping Cost
c) Opportunities: Increase in Revenue Royal Beauty Lines, LLC.

7. Research
Design & Methodology
Research Approach
Information Sources
• Primary
• Secondary
Research Methodology
Royal Beauty Lines, LLC.

8. Research
Study Results
• Results
Royal Beauty Lines, LLC.

9. Recommendations
Action Plan
1. Approve this Marketing Implantation Plan
2. Approve the research budget
3. Deploy the primary research survey via Survey Gizmo
4. Obtain free secondary research reports
5. Aggregate and cross analysis primary and secondary research data
6. Determine the answers from this data to our critical research questions
7. Discuss how these answers will impact Royal Beauty Lines, LLC. and direction
8. Decide how to market and sell FHI Heat ® products accordingly
Royal Beauty Lines, LLC.

10. Appendix
Survey Questions
1)
Please indicate if you agree or disagree with the following statements *
FHI Heat EPS Iron is affordable
FHI Heat EPS Iron is valuable
FHI Heat EPS Iron is better than other products on the
market
FHI Heat EPS Iron is easy to use
2)
How likely are you to recommend FHI Heat EPS Iron to the hair stylist in
your area? *
3)
How satisfied are you with this FHI Heat EPS Iron? *
4)
What would make you more satisfied with the FHI Heat EPS Iron? *
5)
Compared to our competitors, do you feel FHI Heat EPS Iron is *
6)
Do you feel our current price is merited by the FHI Heat EPS Iron? *
7)
What is the... *
o
Most amount your consumers would every pay for a product
like FHI Heat EPS Iron
o
The least amount your consumers would feel comfortable
paying
8) Please choose on a scale from 1 to 5 where you think the FHI Heat EPS
Iron belongs, 1 being a product that is completely used for salon
professionals, 5 being a product that is completely used for salon retail. *
9) Enter your email address in the box below if you wish to complete your
survey, then press the 'Submit' button.
10) Please, feel out your contact information to become an exclusive sub-
distributor of FHI Heat ® Hair Care and Styling Tools.
Royal Beauty Lines, LLC.
11) Opt-out of all future surveys: *

11. Appendix
SWOT ANALYSIS
Royal Beauty Lines, LLC.

12. Appendix
PORTER 5 FORCES ANALYSIS
Royal Beauty Lines, LLC.

13. References
Ck Books Online. (n.d.). Examples of Marketing Management and Marketing Research
Problems. Retrieved from http://ckbooks.com/marketing/marketing-research/examples-of-marketing-management-and-marketing-research-problems/
Conair. (2012) Styling Irons Found at http://www.conair.com/hair-styling-irons-c-1_73.html
(5) Farouk Systems Inc. (2012). CHI. Found at http://farouk.com/chi
FHI Heat ®. (2012). Found at http://fhiheat.com
(3) FHI Heat ®. (2012). Found at http://fhiheat.com
(4) FHI Heat ®. (2012). Found at http://fhiheat.com/en/media/print
Hot Tools. (2012). Found at http://www.hottools.com
Poytner ,R. (2010). The Handbook of Online and Social Media Research: Tools and Techniques
for Market Researchers. United Kingdom: John Wiley & Sons Ltd.
Royal Beauty Lines, LLC. (2012). Found at http://royalbeautylines.com
(1) Royal Beauty Lines, LLC. (2012) Store Locations. Found at http://royalbeautylines.com/store-locations
Royal Beauty Lines, LLC. (2012). Survey Gizmo. FHI Heat ® Product Survey: FHI Heat ®
Hair Care and Styling Tools. Found at http://edu.surveygizmo.com/s3/1028029/FHI-Heat-Hair-Care-and-Tools
(2) Royal Beauty Lines, LLC. (2012). Our Company. Found at http://royalbeautylines.com/
Survey Gizmo. (2012, June 13). Seven Days of Getting Started with Survey Gizmo. Found at
http://www.surveygizmo.com/survey-software-support/tutorials/survey-training/#Day7
Royal Beauty Lines, LLC.