This document provides information about JP74, a digital agency based in Lancashire with 15 full time staff. It discusses several projects JP74 has worked on, including building a new website for D&AD that allows users to curate personalized content journeys and explore their massive awards archive. It also discusses a project for Johnson Tiles where JP74 simplified their 4000+ product catalogue website to make it easier for customers to search and find products, and also simplified the administration of the site.

1. Lancashire Digital Network—
Digital Strategy
2 Apr 2014
Jake Smith / JP74

2. •Founder / director at JP74
•End of level boss
•Senior front–ender
•Building websites professionally for 18 years…
Jake Smith — Founder / Director

3. About JP74

4. •An established and experienced digital agency
of over 13 years, based in Lancashire
•15 full time, on site staff
•Specialists in building bespoke online web
applications that solve complex problems for
clients in both the UK and worldwide
About JP74

5. •Our rigorous planning process makes what we do work
•We put the end–user at the heart of everything
•Create online journeys that perform, and management
tools to streamline internal workflows
•We want what’s best for our clients…
…but sometimes this might not be the brief they’ve
thought it would be!
Our approach

6. •Ultimately, it’s a two-way partnership with the
goal of improving efficiency (both end–user and
internally) and profitability
Our approach

7. Our projects
We work with, amongst others…
•Egencia
•Johnson Tiles
•Panaz
•Turner Duckworth
•D&AD

13. •First time ever D&AD have opened their massive awards archive
to non-members
•Personalised site caters for a demanding new generation of
users. They expect companies to recognise them as individuals
•The platform we’ve created allows D&AD to build and maintain
a strong connection with its users
•Content exploration is key. New site allows D&AD to curate
user journeys that are relevant to different types of user
•New site is responsive across a range of devices
D&AD website 2014

18. The challenge—
•The old site was both complicated to manage and
complicated to use
What we did—
•Established and organised a product database that worked
both offline and online
•We worked collaboratively with The Chase to simplify the
site something easy to use, with a database that was a
lot simpler to administrate
Johnson Tiles
Simplifying and humanising a 4000+ product catalogue

19. Help customers and specifiers find products—
•Built an intelligent search system, enabling extensive
searching and filtering of products
•Ranking product based system, based on ratings
Simplified administration—
•Developed a cloud based asset management system
•Automatic online PDF generation of product specs
Johnson Tiles
Simplifying and humanising a 4000+ product catalogue

23. @jp74 / @jake74
Questions —