SEO Survival - Adapting to More Frequent Algorithm Updates by Jake Bohall of Virante, Inc.
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Presentation covering strategies necessary to succeed in SEO in 2013. Covers usage of LDA for Onsite SEO Content Improvements, Leveraging Broken Link Building, and identifying and removing bad backlinks using Removeem.com.
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SEO Survival - Adapting to More Frequent Algorithm Updates by Jake Bohall of Virante, Inc.
- 1. VIRANTE WEB MARKETING @JakeBohall SEO Survival: Adapting to more frequent algo changes
- 2. About the Presenter Jake Bohall is the VP of Marketing for Virante, where he has worked since 2008. He has co- founded several start-ups, sits on the board of an educational non-profit, and assists entrepreneurs in implementing their start-up ideas. Jake's expertise lies in identifying opportunities for business growth and determining appropriate search engine marketing strategies to fit a company’s objectives. www.Virante.org @JakeBohall
- 3. www.Virante.org @JakeBohall … Algo Updates Image Credit: www.2varanasi.com
- 4. VIRANTE WEB MARKETING @JakeBohall 0 5 10 15 20 25 30 35 1 0 1 7 2 8 1 2 2 4 8 19 35 2 Published Algorithm Updates Data Source: http://www.seomoz.org/google-algorithm-change
- 5. VIRANTE WEB MARKETING @JakeBohall In Sept. 2011, Google CEO Eric Schmidt told Congress they had 516 updates in 2010, and had tested over 13,000 updates. 9 of the 2011 updates were Panda 14 of the 2012 updates were Panda 2012 had 1 less update than first 10 years combined
- 8. VIRANTE WEB MARKETING @JakeBohall The common principal: Better Content && Better Links Relevance Authority
- 10. Better Content… A few easy things (old news to remember): - Stop spam content - Stop duplicate content - Stop keyword stuffing - User generated content - Write unique & helpful titles - Write unique & helpful descriptions - Write unique & helpful content @JakeBohall www.Virante.org
- 11. Better Content… A few easy things: Stop making spam content @JakeBohall www.Virante.org Image Credit: http://rickpaulettervjournal.blogspot.com
- 12. Better Content… A few easy things: Stop creating duplicate content Image Credit: www.nineeye.com @JakeBohall www.Virante.org
- 13. Better Content… A few easy things: Stop keyword stuffing @JakeBohall www.Virante.org I really like stuffing keywords. The other day I was keyword stuffing when I realized my keyword was the best keyword ever. I’m so happy I have keyword, because I can’t imagine a life without keyword. Thanks to keyword, I was paid $4 to write this keyword article about a keyword I’ve never even heard of. My keyword article is better than all the other keyword articles because mine actually has sentence structure and no misspellings.
- 14. Better Content… A few easy things: - Write unique & helpful titles - Write unique & helpful descriptions - Write unique & helpful content Google Query: “how to write meta descriptions” @JakeBohall www.Virante.org Meta Description Tag – SEO Best Practices | SEOmoz www.seomoz.org/lean-seo/meta-description Write Compelling Ad Copy. The meta description tag serves the function of advertising copy, drawing readers to a website from the results and thus, is an…
- 15. Better Content… A few easy things: User generated content Your content should prove your users are engaged! Make your audience sneezers, marketing your product/content for you…. Hello social media! @JakeBohall www.Virante.org
- 16. Better Content… New Trends: - Rich snippets - Topical relevancy - Google + is real @JakeBohall www.Virante.org
- 17. Better Content… New Trends: Rich snippets and microdata Better user experience, increased click through rates @JakeBohall www.Virante.org Image Credit: www.highervisibility.com
- 18. Better Content… New Trends: Rich snippets and microdata To Do: Make sure you leverage rich snippet opportunities Structured Data Testing tool: http://www.google.com/webmasters/tools/richsnippets @JakeBohall www.Virante.org
- 19. Better Content… New Trends: Topical Relevancy Ben Hendrickson (seoMoz) told us about LDA… Were you listening? To Do: Use LDA Scoring and keyword concept themes to create content that is more semantically relevant to the keywords you are trying to rank. @JakeBohall www.Virante.org
- 21. Better Content… New Trends: Google + is real “It’s really the unification of all of Google’s services, with a common social layer.” Head of Google+, Vic Gundotra Author Rank and Brand Rank are Driven by Content! @JakeBohall www.Virante.org
- 22. Better Content… New Trends: Google + is real To Do: Create an account - google.com/+/business/ Implement rel=author and rel=publisher to attribute your knowledge graph to your profile and brand pages. Do #RCS - “Real Company Shit” -- Wil Reynolds @JakeBohall www.Virante.org
- 23. Better Links… New Trends: - Broken link building - Digital Outreach and Social Media - Link cleanup efforts @JakeBohall www.Virante.org
- 24. Better Content && Better Links New Trends: Cheating at new content with BLB Want to become the authority… find out who is/was and how they captured attention in the past! Broken Link Building is prospecting for content ideas …that already have links! Create awesome link bait content (don’t copy!!) @JakeBohall www.Virante.org
- 25. Better Content && Better Links “The success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want to link to.” To Do: http://www.seomoz.org/blog/the-broken-link-building-bible (http://tinyurl.com/blblinking) @JakeBohall www.Virante.org
- 27. Better Links… New Trends: Digital Outreach / PR / Social Media They all converge to PROMOTE YOUR BRAND!!! Let Google know you care more about your business than you do about Cheap Discount Widgets. @JakeBohall www.Virante.org
- 30. Better Links… New Trend: Link Cleanup Efforts Anchor Text Diversity Pre-Penguin: 20% Post-Penguin: 10% Post-Next-Penguin: ?? @JakeBohall www.Virante.org Image Credit: www.omarkattan.com
- 31. Better Links… Get ahead of the update! To Do: Remove bad links! Stop building crap links! Tools: - rmoov - Remove’em (Virante) - Link Detox @JakeBohall www.Virante.org Image Credit: www.itsmejasmineb.com
- 32. Takeaways… Stop doing spammy stuff… Quality matters! Content - Implement rich snippets and UGC - Check out LDA tools, focus on topical relevancy - Authorship with Google + Links - Find new content opportunities based upon success - Remove bad backlinks and/or dilute with good ones - Watch your anchor text diversity - Focus on your brand authority @JakeBohall www.Virante.org