SlideShare una empresa de Scribd logo

Icsc deck tech lounge final

•
•
J
jaldenleonard
TecnologíaEmpresariales
1 de 12
Descargar para leer sin conexión
I’VE PEAKED…. NOW WHAT? PRESENTED BY: ANGELA SWEENY, VP MARKETING & COMMUNICATIONS PETERSON COMPANIES WWW.PETERSONCOS.COM STEPHANIE ORTON LYNCH, DIRECTOR OF PR & SOCIAL BLUE BUG DIGITAL WWW.BLUEBUGDIGITAL.COM
MEASURING SUCCESS •  New Metrics •  More than just # of “LIKES” •  More than just FB & Twitter •  Need to focus on: •  Content •  Engagement •  Additional Platforms
8 STEPS TO BUILD ONLINE ENGAGEMENT
AUDIT ONLINE FOOTPRINT •  Review current efforts •  Audit competition •  Audit platforms •  Determine gaps
CREATE ONLINE COMMUNITY •  Identify new audiences •  Identify thought leaders •  Follow, read & engage with online community
BUILD CONTENT STRATEGY •  Define goals •  Identify platforms •  Create campaigns •  Balance messaging •  Develop content calendar
BE CREATIVE TO ADD VALUE •  Access multi-media, photos, & videos •  Pickmonkey •  Vine •  Instagram •  Woobox •  Include others in online community content •  Instant gratification
EXPAND SOCIAL MEDIA FOOTPRINT
MONITOR & ENGAGE •  Monitor online community engagement •  Join discussion groups •  Respond & engage
MEASURE & ANALYZE
RINSE & REPEAT •  Repeat what is working •  Try new strategies if not working AUDIT BUILD COMMUNITY CONTENT STRATEGY ADD VALUE EXPAND FOOTPRINT ENGAGE MEASURE RINSE & REPEAT
THANK YOU

Recomendados

JEF's Blog
JEF's BlogJEF's Blog
JEF's Blog
scrapnjem
 
Social Media Marketing ! BATRA COMPUTER CENTER
Social Media Marketing ! BATRA COMPUTER CENTERSocial Media Marketing ! BATRA COMPUTER CENTER
Social Media Marketing ! BATRA COMPUTER CENTER
jatin batra
 
Allianz Global Investors Empowers its Sales Force with Social Media - BDI 12/...
Allianz Global Investors Empowers its Sales Force with Social Media - BDI 12/...Allianz Global Investors Empowers its Sales Force with Social Media - BDI 12/...
Allianz Global Investors Empowers its Sales Force with Social Media - BDI 12/...
Business Development Institute
 
How to Leverage your Business using Social Media
How to Leverage your Business using Social MediaHow to Leverage your Business using Social Media
How to Leverage your Business using Social Media
yus121
 
How B2Bs Can Deliver Ongoing Engagement on Social Media Channels.
How B2Bs Can Deliver Ongoing Engagement on Social Media Channels. How B2Bs Can Deliver Ongoing Engagement on Social Media Channels.
How B2Bs Can Deliver Ongoing Engagement on Social Media Channels.
Luis Fernandes
 
Social Media Boot Camp 2013 - Intro to Social Media
Social Media Boot Camp 2013 - Intro to Social MediaSocial Media Boot Camp 2013 - Intro to Social Media
Social Media Boot Camp 2013 - Intro to Social Media
Barrel O'Monkeyz Interactive - More Creativity, More Ideas, More Fun!
 
How Today's Marketers Are Using Social Media #IS12
How Today's Marketers Are Using Social Media #IS12How Today's Marketers Are Using Social Media #IS12
How Today's Marketers Are Using Social Media #IS12
InsideView
 
50 Social Media Tactics for Businesses
50 Social Media Tactics for Businesses50 Social Media Tactics for Businesses
50 Social Media Tactics for Businesses
Chad Norman
 

Recomendados

JEF's Blog
JEF's BlogJEF's Blog
JEF's Blog
scrapnjem
 
Social Media Marketing ! BATRA COMPUTER CENTER
Social Media Marketing ! BATRA COMPUTER CENTERSocial Media Marketing ! BATRA COMPUTER CENTER
Social Media Marketing ! BATRA COMPUTER CENTER
jatin batra
 
Allianz Global Investors Empowers its Sales Force with Social Media - BDI 12/...
Allianz Global Investors Empowers its Sales Force with Social Media - BDI 12/...Allianz Global Investors Empowers its Sales Force with Social Media - BDI 12/...
Allianz Global Investors Empowers its Sales Force with Social Media - BDI 12/...
Business Development Institute
 
How to Leverage your Business using Social Media
How to Leverage your Business using Social MediaHow to Leverage your Business using Social Media
How to Leverage your Business using Social Media
yus121
 
How B2Bs Can Deliver Ongoing Engagement on Social Media Channels.
How B2Bs Can Deliver Ongoing Engagement on Social Media Channels. How B2Bs Can Deliver Ongoing Engagement on Social Media Channels.
How B2Bs Can Deliver Ongoing Engagement on Social Media Channels.
Luis Fernandes
 
Social Media Boot Camp 2013 - Intro to Social Media
Social Media Boot Camp 2013 - Intro to Social MediaSocial Media Boot Camp 2013 - Intro to Social Media
Social Media Boot Camp 2013 - Intro to Social Media
Barrel O'Monkeyz Interactive - More Creativity, More Ideas, More Fun!
 
How Today's Marketers Are Using Social Media #IS12
How Today's Marketers Are Using Social Media #IS12How Today's Marketers Are Using Social Media #IS12
How Today's Marketers Are Using Social Media #IS12
InsideView
 
50 Social Media Tactics for Businesses
50 Social Media Tactics for Businesses50 Social Media Tactics for Businesses
50 Social Media Tactics for Businesses
Chad Norman
 
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Me...
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Me...Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Me...
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Me...
Social Media for Nonprofits
 
Social Strategy
Social StrategySocial Strategy
Social Strategy
astrIDema
 
Social Media for Events
Social Media for EventsSocial Media for Events
Social Media for Events
Catalyst Marketing.ca
 
Hanson Design Social Media Presentation
Hanson Design Social Media PresentationHanson Design Social Media Presentation
Hanson Design Social Media Presentation
Brandversations
 
BH_ExperientialRecruitment
BH_ExperientialRecruitmentBH_ExperientialRecruitment
BH_ExperientialRecruitment
Mike Leon
 
Songrisemodule2 140522230933-phpapp01
Songrisemodule2 140522230933-phpapp01Songrisemodule2 140522230933-phpapp01
Songrisemodule2 140522230933-phpapp01
BlitzMetrics
 
Digital war room
Digital war roomDigital war room
Digital war room
INCL Group
 
Digital war room
Digital war roomDigital war room
Digital war room
INCL Group
 
9 Strategies for Highly Engaging Facebook Timeline Contests
9 Strategies for Highly Engaging Facebook Timeline Contests9 Strategies for Highly Engaging Facebook Timeline Contests
9 Strategies for Highly Engaging Facebook Timeline Contests
Heyo
 
ACEC_Social Media_Danielle Leitch_Fall 2012
ACEC_Social Media_Danielle Leitch_Fall 2012ACEC_Social Media_Danielle Leitch_Fall 2012
ACEC_Social Media_Danielle Leitch_Fall 2012
Danielle Leitch
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Chirag Tewari
 
Socialmediapublicrelationsf12
Socialmediapublicrelationsf12Socialmediapublicrelationsf12
Socialmediapublicrelationsf12
Joseph Martinelli
 
7 Steps to a Social Media Marketing Strategy that Works
7 Steps to a Social Media Marketing Strategy that Works7 Steps to a Social Media Marketing Strategy that Works
7 Steps to a Social Media Marketing Strategy that Works
Miriam Schwab
 
Leveraging Social Media to Win the War for Talent
Leveraging Social Media to Win the War for TalentLeveraging Social Media to Win the War for Talent
Leveraging Social Media to Win the War for Talent
Jobvite
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Việt Long Plaza
 
Bbc presentation social media
Bbc presentation social mediaBbc presentation social media
Bbc presentation social media
Chris Doyle
 
49 epic online reputation management orm tips for global automotive industries
49 epic online reputation management orm tips for global automotive industries49 epic online reputation management orm tips for global automotive industries
49 epic online reputation management orm tips for global automotive industries
Social Bubble
 
Copywrite matters Content Marketing Seminar March 2012
Copywrite matters Content Marketing Seminar March 2012Copywrite matters Content Marketing Seminar March 2012
Copywrite matters Content Marketing Seminar March 2012
Belinda Weaver
 
Randy Blankstein, President of the Boulder Group, to Speak at ICSC N3 Triple ...
Randy Blankstein, President of the Boulder Group, to Speak at ICSC N3 Triple ...Randy Blankstein, President of the Boulder Group, to Speak at ICSC N3 Triple ...
Randy Blankstein, President of the Boulder Group, to Speak at ICSC N3 Triple ...
The Boulder Group
 
Cedar Falls, IA Walmart Outlot Build-to-Suit Opportunity
Cedar Falls, IA Walmart Outlot Build-to-Suit OpportunityCedar Falls, IA Walmart Outlot Build-to-Suit Opportunity
Cedar Falls, IA Walmart Outlot Build-to-Suit Opportunity
aproper
 
Icsc re con_2012_smp_dave_lewand
Icsc re con_2012_smp_dave_lewandIcsc re con_2012_smp_dave_lewand
Icsc re con_2012_smp_dave_lewand
ICSCSocialMedia
 
Social media pavilion media relations - icsc
Social media pavilion media relations - icscSocial media pavilion media relations - icsc
Social media pavilion media relations - icsc
ICSCSocialMedia
 

Más contenido relacionado

La actualidad más candente

Songrisemodule2 140522230933-phpapp01
Songrisemodule2 140522230933-phpapp01Songrisemodule2 140522230933-phpapp01
Songrisemodule2 140522230933-phpapp01
BlitzMetrics
 
Leveraging Social Media to Win the War for Talent
Leveraging Social Media to Win the War for TalentLeveraging Social Media to Win the War for Talent
Leveraging Social Media to Win the War for Talent
Jobvite
 
Bbc presentation social media
Bbc presentation social mediaBbc presentation social media
Bbc presentation social media
Chris Doyle
 

La actualidad más candente (18)

Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Me...
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Me...Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Me...
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Me...
 
Social Strategy
Social StrategySocial Strategy
Social Strategy
 
Social Media for Events
Social Media for EventsSocial Media for Events
Social Media for Events
 
Hanson Design Social Media Presentation
Hanson Design Social Media PresentationHanson Design Social Media Presentation
Hanson Design Social Media Presentation
 
BH_ExperientialRecruitment
BH_ExperientialRecruitmentBH_ExperientialRecruitment
BH_ExperientialRecruitment
 
Songrisemodule2 140522230933-phpapp01
Songrisemodule2 140522230933-phpapp01Songrisemodule2 140522230933-phpapp01
Songrisemodule2 140522230933-phpapp01
 
Digital war room
Digital war roomDigital war room
Digital war room
 
Digital war room
Digital war roomDigital war room
Digital war room
 
9 Strategies for Highly Engaging Facebook Timeline Contests
9 Strategies for Highly Engaging Facebook Timeline Contests9 Strategies for Highly Engaging Facebook Timeline Contests
9 Strategies for Highly Engaging Facebook Timeline Contests
 
ACEC_Social Media_Danielle Leitch_Fall 2012
ACEC_Social Media_Danielle Leitch_Fall 2012ACEC_Social Media_Danielle Leitch_Fall 2012
ACEC_Social Media_Danielle Leitch_Fall 2012
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Socialmediapublicrelationsf12
Socialmediapublicrelationsf12Socialmediapublicrelationsf12
Socialmediapublicrelationsf12
 
7 Steps to a Social Media Marketing Strategy that Works
7 Steps to a Social Media Marketing Strategy that Works7 Steps to a Social Media Marketing Strategy that Works
7 Steps to a Social Media Marketing Strategy that Works
 
Leveraging Social Media to Win the War for Talent
Leveraging Social Media to Win the War for TalentLeveraging Social Media to Win the War for Talent
Leveraging Social Media to Win the War for Talent
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Bbc presentation social media
Bbc presentation social mediaBbc presentation social media
Bbc presentation social media
 
49 epic online reputation management orm tips for global automotive industries
49 epic online reputation management orm tips for global automotive industries49 epic online reputation management orm tips for global automotive industries
49 epic online reputation management orm tips for global automotive industries
 
Copywrite matters Content Marketing Seminar March 2012
Copywrite matters Content Marketing Seminar March 2012Copywrite matters Content Marketing Seminar March 2012
Copywrite matters Content Marketing Seminar March 2012
 

Destacado

Icsc re con_2012_smp_dave_lewand
Icsc re con_2012_smp_dave_lewandIcsc re con_2012_smp_dave_lewand
Icsc re con_2012_smp_dave_lewand
ICSCSocialMedia
 
Social media pavilion media relations - icsc
Social media pavilion media relations - icscSocial media pavilion media relations - icsc
Social media pavilion media relations - icsc
ICSCSocialMedia
 
ICSC Chicago 2011 - Social Media Courses
ICSC Chicago 2011 - Social Media CoursesICSC Chicago 2011 - Social Media Courses
ICSC Chicago 2011 - Social Media Courses
Dave Lewand
 
ICSC NY 2015_Javits Center_2015.11.16 4
ICSC NY 2015_Javits Center_2015.11.16 4ICSC NY 2015_Javits Center_2015.11.16 4
ICSC NY 2015_Javits Center_2015.11.16 4
Pita Sarkar
 

Destacado (16)

Randy Blankstein, President of the Boulder Group, to Speak at ICSC N3 Triple ...
Randy Blankstein, President of the Boulder Group, to Speak at ICSC N3 Triple ...Randy Blankstein, President of the Boulder Group, to Speak at ICSC N3 Triple ...
Randy Blankstein, President of the Boulder Group, to Speak at ICSC N3 Triple ...
 
Cedar Falls, IA Walmart Outlot Build-to-Suit Opportunity
Cedar Falls, IA Walmart Outlot Build-to-Suit OpportunityCedar Falls, IA Walmart Outlot Build-to-Suit Opportunity
Cedar Falls, IA Walmart Outlot Build-to-Suit Opportunity
 
Icsc re con_2012_smp_dave_lewand
Icsc re con_2012_smp_dave_lewandIcsc re con_2012_smp_dave_lewand
Icsc re con_2012_smp_dave_lewand
 
Social media pavilion media relations - icsc
Social media pavilion media relations - icscSocial media pavilion media relations - icsc
Social media pavilion media relations - icsc
 
ICSC Chicago 2011 - Social Media Courses
ICSC Chicago 2011 - Social Media CoursesICSC Chicago 2011 - Social Media Courses
ICSC Chicago 2011 - Social Media Courses
 
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIALTop 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
 
Foodservice the growing point in commercial real estate_ Russian
Foodservice the growing point in commercial real estate_ RussianFoodservice the growing point in commercial real estate_ Russian
Foodservice the growing point in commercial real estate_ Russian
 
A Tactical Guide to Influencer Marketing
A Tactical Guide to Influencer MarketingA Tactical Guide to Influencer Marketing
A Tactical Guide to Influencer Marketing
 
ICSC Hawaii 2016: Finding our future in Retail
ICSC Hawaii 2016: Finding our future in RetailICSC Hawaii 2016: Finding our future in Retail
ICSC Hawaii 2016: Finding our future in Retail
 
Thift Shop Analytics 2016
Thift Shop Analytics 2016Thift Shop Analytics 2016
Thift Shop Analytics 2016
 
Net Lease Hooters Property For Sale
Net Lease Hooters Property For SaleNet Lease Hooters Property For Sale
Net Lease Hooters Property For Sale
 
ICSC NY 2015_Javits Center_2015.11.16 4
ICSC NY 2015_Javits Center_2015.11.16 4ICSC NY 2015_Javits Center_2015.11.16 4
ICSC NY 2015_Javits Center_2015.11.16 4
 
InSite Real Estate | Recent Industrial Build-to-Suit Projects
InSite Real Estate | Recent Industrial Build-to-Suit ProjectsInSite Real Estate | Recent Industrial Build-to-Suit Projects
InSite Real Estate | Recent Industrial Build-to-Suit Projects
 
InSite Real Estate | Recent Restaurant Build-to-Suit Projects
InSite Real Estate | Recent Restaurant Build-to-Suit ProjectsInSite Real Estate | Recent Restaurant Build-to-Suit Projects
InSite Real Estate | Recent Restaurant Build-to-Suit Projects
 
The real workplace trends to steal from tech
The real workplace trends to steal from tech The real workplace trends to steal from tech
The real workplace trends to steal from tech
 
SlideShare 101
SlideShare 101SlideShare 101
SlideShare 101
 

Similar a Icsc deck tech lounge final

SMM and SMO Activity plan PPT
SMM and SMO Activity plan PPTSMM and SMO Activity plan PPT
SMM and SMO Activity plan PPT
Dushyant Paliwal
 
Social searchhawaiilife
Social searchhawaiilifeSocial searchhawaiilife
Social searchhawaiilife
Julie Ziemelis
 
Solo pr presentation final
Solo pr presentation finalSolo pr presentation final
Solo pr presentation final
Arik Hanson
 
Using search engine optimisation & social media to increase your google ranki...
Using search engine optimisation & social media to increase your google ranki...Using search engine optimisation & social media to increase your google ranki...
Using search engine optimisation & social media to increase your google ranki...
Business Social Media
 
Sample of a Digital Content Strategy Proposal
Sample of a Digital Content Strategy ProposalSample of a Digital Content Strategy Proposal
Sample of a Digital Content Strategy Proposal
DanieliaDonohue
 

Similar a Icsc deck tech lounge final (20)

social media
social mediasocial media
social media
 
How to Use Social Media to Build Your Organization or Certification Network
How to Use Social Media to Build Your Organization or Certification NetworkHow to Use Social Media to Build Your Organization or Certification Network
How to Use Social Media to Build Your Organization or Certification Network
 
Open for Business: An Introduction To Social Media Marketing
Open for Business: An Introduction To Social Media MarketingOpen for Business: An Introduction To Social Media Marketing
Open for Business: An Introduction To Social Media Marketing
 
Alister Toma Strategies for Real Estate Development
Alister Toma Strategies for Real Estate DevelopmentAlister Toma Strategies for Real Estate Development
Alister Toma Strategies for Real Estate Development
 
Alister Toma - Strategies for Real Estate Development
Alister Toma - Strategies for Real Estate DevelopmentAlister Toma - Strategies for Real Estate Development
Alister Toma - Strategies for Real Estate Development
 
Social Media with a Punch!
Social Media with a Punch! Social Media with a Punch!
Social Media with a Punch!
 
SMM and SMO Activity plan PPT
SMM and SMO Activity plan PPTSMM and SMO Activity plan PPT
SMM and SMO Activity plan PPT
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Social searchhawaiilife
Social searchhawaiilifeSocial searchhawaiilife
Social searchhawaiilife
 
Digital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateDigital Marketing Plan For Real Estate
Digital Marketing Plan For Real Estate
 
Solo pr presentation final
Solo pr presentation finalSolo pr presentation final
Solo pr presentation final
 
Creating a Winning Social Media Strategy for Your School
Creating a Winning Social Media Strategy for Your SchoolCreating a Winning Social Media Strategy for Your School
Creating a Winning Social Media Strategy for Your School
 
Using search engine optimisation & social media to increase your google ranki...
Using search engine optimisation & social media to increase your google ranki...Using search engine optimisation & social media to increase your google ranki...
Using search engine optimisation & social media to increase your google ranki...
 
Content Marketing and Analytics For 2015
Content Marketing and Analytics For 2015Content Marketing and Analytics For 2015
Content Marketing and Analytics For 2015
 
Social Media
Social Media Social Media
Social Media
 
Social Media Made Simple - The Duct Tape Marketing Way
Social Media Made Simple - The Duct Tape Marketing WaySocial Media Made Simple - The Duct Tape Marketing Way
Social Media Made Simple - The Duct Tape Marketing Way
 
Sample of a Digital Content Strategy Proposal
Sample of a Digital Content Strategy ProposalSample of a Digital Content Strategy Proposal
Sample of a Digital Content Strategy Proposal
 
MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]
 
Solo pr presentation final
Solo pr presentation finalSolo pr presentation final
Solo pr presentation final
 
Black Belt Tactics for Social Business
Black Belt Tactics for Social BusinessBlack Belt Tactics for Social Business
Black Belt Tactics for Social Business
 

Último

Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
Principled Technologies
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Roshan Dwivedi
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Miguel Araújo
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
Igalia
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Drew Madelung
 

Último (20)

Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 

Icsc deck tech lounge final

  • 1. I’VE PEAKED…. NOW WHAT? PRESENTED BY: ANGELA SWEENY, VP MARKETING & COMMUNICATIONS PETERSON COMPANIES WWW.PETERSONCOS.COM STEPHANIE ORTON LYNCH, DIRECTOR OF PR & SOCIAL BLUE BUG DIGITAL WWW.BLUEBUGDIGITAL.COM
  • 2. MEASURING SUCCESS •  New Metrics •  More than just # of “LIKES” •  More than just FB & Twitter •  Need to focus on: •  Content •  Engagement •  Additional Platforms
  • 3. 8 STEPS TO BUILD ONLINE ENGAGEMENT
  • 4. AUDIT ONLINE FOOTPRINT •  Review current efforts •  Audit competition •  Audit platforms •  Determine gaps
  • 5. CREATE ONLINE COMMUNITY •  Identify new audiences •  Identify thought leaders •  Follow, read & engage with online community
  • 6. BUILD CONTENT STRATEGY •  Define goals •  Identify platforms •  Create campaigns •  Balance messaging •  Develop content calendar
  • 7. BE CREATIVE TO ADD VALUE •  Access multi-media, photos, & videos •  Pickmonkey •  Vine •  Instagram •  Woobox •  Include others in online community content •  Instant gratification
  • 9. MONITOR & ENGAGE •  Monitor online community engagement •  Join discussion groups •  Respond & engage
  • 11. RINSE & REPEAT •  Repeat what is working •  Try new strategies if not working AUDIT BUILD COMMUNITY CONTENT STRATEGY ADD VALUE EXPAND FOOTPRINT ENGAGE MEASURE RINSE & REPEAT