1. May 2007 Universal PR

2. May 2007 Universal PR Agency name

4. Agency Credentials May 2007 Universal PR

6. Agency Name: International Offices Erfurt, Germany Bangalore, India Lisbon, Portugal Cape, Stellenbosch, South Africa Bournemouth, UK Boston, USA Goritza, Italy Barcelona, Spain May 2007 Universal PR

7. Expectations of the client May 2007 Universal PR

8. Situation Analysis May 2007 Universal PR

9. Data & Facts Vision and Mission Competitor benchmarking May 2007 Universal PR Situation Analysis

14. May 2007 Universal PR Strong Average Weak Unknown

21. Cognis: “WE KNOW HOW” Cognis knows how to meet consumer demand through constant innovation. Cognis knows how to solve problems by working in partnership with others. Cognis knows how to improve performance through working as a team. Cognis knows how to develop reliable products and services. Cognis knows how learning from the past can lead to a bright and successful future. “ Leading the way” “ Looking to the future” “ Working together to find solutions” “ Reliability” “ Know your part in Cognis” Global Campaign Messages 1. Communicate Cognis’ commitment to innovation by initiating topical and newsworthy information about Cognis’ products and services. 2. Improve Cognis’ reputation through third party endorsement. 3. Position Cognis as the credible voice of issues facing the chemicals industry. 4. Create a global sense of unity amongst Cognis employees. 5. Engage in transparent communication concerning Cognis’ vision, business strategy and financial decisions. May 2007 Universal PR

23. Target Countries May 2007 Universal PR

24. Cognis Brasil Ltda. May 2007 Universal PR

25. SWOT: Brazil Threats The ascending costs of energy in Brazil; Opportunities Improving the quality of life for everyone Get more attention from financial journalists Investing in technology Weaknesses Lack of communication of the financial activities of the company Having a stronger support from general journalist than from financial journalists Strengths Commitment to social responsibility Concern for the environment Respect for employees and community Strong relation with the society Vegetable Oil Distillate (VOD) facility Being one of the companies who doesn’t import all the prime-materials The importance of the chemical sector in Brazilian economy (second sector) May 2007 Universal PR