#stamats08 - What the Heck Do All These Numbers Mean?

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Kyle James

Presentation by Kyle James focusing on Google Analytics but looking beyond for Higher Education web decision making.

Educación Tecnología Diseño

Kyle James [email_address] doteduguru.com

Points to Cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

If a tree falls in a forest and no one is around to hear it, does it make a sound?

Are you listening to what your visitors tell you?

Understood Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Misunderstood Terms ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pageviews For more Info: doteduguru.com/stamats/pageviews

Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce

Website Grader For more Info: doteduguru.com/stamats/grader

Benchmarking Google Analytics Society -> Education -> Colleges & Universities

Types of Clickstream Data ,[object Object],[object Object],[object Object],[object Object],For more Info: doteduguru.com/stamats/datatypes

Choosing an Analytics Package For more Info: doteduguru.com/stamats/compare

Installing Google Analytics For more Info: doteduguru.com/stamats/gabasics

Installing Google Analytics For more Info: doteduguru.com/stamats/codecheck SiteScan http ://www.sitescanga.com/ WASP http://wasp.immeria.net/

Data Overload? ,[object Object],[object Object]

Standardizing Data What’s wrong with this picture?

Standardizing Data For more Info: doteduguru.com/stamats/filters

Standardizing Data For more Info on URL Canonicalization: doteduguru.com/stamats/www www.wofford.edu or wofford.edu

Filter Because you don’t always want everything

Sub-domain Traffic Filter For more Info: doteduguru.com/stamats/filters

Including All Domains Traffic Filter For more Info: doteduguru.com/stamats/filters

Exclude IP Traffic Filter For more Info: doteduguru.com/stamats/filters

Directory Filter For more Info: doteduguru.com/stamats/filters

Country Filter For more Info: doteduguru.com/stamats/filters

Full Referral URL Filter For more Info: doteduguru.com/stamats/filters

Destination URL Tagging For more Info: doteduguru.com/stamats/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=stamats&utm_medium=presentation&utm_campaign=conference

Tracking Links For more Info: doteduguru.com/stamats/tagging

Tagging Audience Segments For more Info: doteduguru.com/stamats/tagging

Site Search Report For more Info: doteduguru.com/stamats/sitesearch

404 Error Page Report For more Info: doteduguru.com/stamats/404

Offline Campaigns For more Info: doteduguru.com/stamats/redirects

For more Info: doteduguru.com/stamats/emailstats

For more Info: doteduguru.com/stamats/email

Blogs For more Info: doteduguru.com/stamats/blogs

Web Analytics 2.0 For more Info: doteduguru.com/stamats/analytics20

Social Media For more Info: doteduguru.com/stamats/socialmediaintro doteduguru.com/stamats/socialmediaresearch doteduguru.com/stamats/socialmediamarketing

Monitor Social Media Growth For more Info: doteduguru.com/stamats/facebook

Monitor Social Media Growth For more Info: doteduguru.com/stamats/linkedin

RSS and Alerts For more Info: doteduguru.com/stamats/monitor

Viral Campaigns For more Info: doteduguru.com/stamats/viral

Web Analytics Rule #2 “Always Be Testing” #2

Web Analytics Rule #3 “Don’t get caught up in the numbers. Look at the TRENDS” #3

Web Analytics Rule #4 “Setup a reporting schedule and track key metrics” #4

Setting Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kyle James [email_address] doteduguru.com Questions ?

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#stamats08 - What the Heck Do All These Numbers Mean?

1. Kyle James [email_address] doteduguru.com

3. If a tree falls in a forest and no one is around to hear it, does it make a sound?

4. Are you listening to what your visitors tell you?

5. ? How are you making web decisions?

6. What is the purpose of our website?

7. Alfred Sloan on a Professional Manager

9. What is Important?

10. Understanding Analytics Terms

11.

12.

13. Pageviews For more Info: doteduguru.com/stamats/pageviews

14. Avg. Time on Site

15. Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce

16. Traffic Types

17. Benchmarking

18. edurank.nucloud.com

19. Website Grader For more Info: doteduguru.com/stamats/grader

20. Benchmarking Google Analytics Society -> Education -> Colleges & Universities

21.

22. Choosing an Analytics Package For more Info: doteduguru.com/stamats/compare

23. 10/90 Rule

24. Google Analytics?

25. Installing Google Analytics For more Info: doteduguru.com/stamats/gabasics

26. Installing Google Analytics For more Info: doteduguru.com/stamats/codecheck SiteScan http ://www.sitescanga.com/ WASP http://wasp.immeria.net/

27.

28.

29. Google Analytics Profile For more Info: doteduguru.com/stamats/gabasics

30. Standardizing Data What’s wrong with this picture?

31. Standardizing Data For more Info: doteduguru.com/stamats/filters

32. Standardizing Data For more Info on URL Canonicalization: doteduguru.com/stamats/www www.wofford.edu or wofford.edu

33. Filter Because you don’t always want everything

34. Sub-domain Traffic Filter For more Info: doteduguru.com/stamats/filters

35. Including All Domains Traffic Filter For more Info: doteduguru.com/stamats/filters

36. Exclude IP Traffic Filter For more Info: doteduguru.com/stamats/filters

37. Directory Filter For more Info: doteduguru.com/stamats/filters

38. Country Filter For more Info: doteduguru.com/stamats/filters

39. Full Referral URL Filter For more Info: doteduguru.com/stamats/filters

40. Tracking and Tagging

41. Destination URL Tagging For more Info: doteduguru.com/stamats/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=stamats&utm_medium=presentation&utm_campaign=conference

42. Tracking Links For more Info: doteduguru.com/stamats/tagging

43. Tagging Audience Segments For more Info: doteduguru.com/stamats/tagging

44. Reports

45. Site Search Report For more Info: doteduguru.com/stamats/sitesearch

46. Keyword Report

47. Content by Title Report

48. Referring Sites Report

49. 404 Error Page Report For more Info: doteduguru.com/stamats/404

50.

51. Wait… There’s more

52. Offline Campaigns For more Info: doteduguru.com/stamats/redirects

53.

54. For more Info: doteduguru.com/stamats/emailstats

55. For more Info: doteduguru.com/stamats/email

56. Blogs For more Info: doteduguru.com/stamats/blogs

57. RSS Statistics

58. ShareThis Tracking

59. Web Analytics 2.0 For more Info: doteduguru.com/stamats/analytics20

60. Ask Your Audience

61.

62.

63. Social Media For more Info: doteduguru.com/stamats/socialmediaintro doteduguru.com/stamats/socialmediaresearch doteduguru.com/stamats/socialmediamarketing

64. Monitor Social Media Growth For more Info: doteduguru.com/stamats/facebook

65. Monitor Social Media Growth For more Info: doteduguru.com/stamats/linkedin

66. Video Analytics

67. Monitoring Online Identity

68. RSS and Alerts For more Info: doteduguru.com/stamats/monitor

69. Viral Campaigns For more Info: doteduguru.com/stamats/viral

70. Web Analytics Rule #1 “Set Goals” #1

71. Web Analytics Rule #2 “Always Be Testing” #2

72. Web Analytics Rule #3 “Don’t get caught up in the numbers. Look at the TRENDS” #3

73. Web Analytics Rule #4 “Setup a reporting schedule and track key metrics” #4

74.

75. Kyle James [email_address] doteduguru.com Questions ?

#stamats08 - What the Heck Do All These Numbers Mean?

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