The document provides tips for creating an effective LinkedIn profile. It notes that LinkedIn is the largest professional network with over 200 million users worldwide. It recommends including a profile photo, customizing the public profile URL, adding a comprehensive summary and work experience, and keeping all information up-to-date to maximize searchability and connections with potential clients, employers, and recruiters. Regularly updating the profile with new skills, accomplishments, and status updates is also advised.
2. LinkedIn facts
• LinkedIn was launched in May 2003 and is
now the world’s largest professional
network on the internet
• More than 200 Million users, over 200
countries, in 19 languages (Jan 2013)
• 10 m users in UK (4 out of 5 British
professionals – Sep 2012)
• Growing at just over 2 users a second
• During 2012 there were around 5 billion
people searches
3. Who uses LinkedIn?
• Everyone! From Students to Chief Execs and
Managing Partners
• All major UK recruitment companies take
LinkedIn very seriously
• LinkedIn Corporate Recruiting Solutions is a
major part of the Linked In strategy
• LinkedIn Partners with some of the world’s
biggest companies including: Amazon,
American Express, Google, Reuters, Twitter
and many more
4. Writing an online profile
• This is not a place to re-write
your CV - it is a place to sell
yourself and make an impact.
• First Impressions count
• Be Open and Honest
• Authenticity is key
• Keep it relevant
• Keep it up to date
6. 1. Ensure it is comprehensive
• Strength of your profile increases as you add
content
• Click ‘improve your profile strength’ to follow a
guided tour
• The more robust your profile, the higher you
will rank on Google rankings
• The more information a potential client has
upfront, the more efficient the search process
7. 2. Have a profile photo
• Vital for authenticity
• 4 times more likely to be viewed
• Helps people remember you
• Humanises you
• Reinforces your personal brand
8. Using photos
• Do have a close up
• Don’t show, partners, friends, kids
• No facebook type photos
• It needs to be you
• No cartoons or avatars
• No logos - companies, sports clubs etc
• Worst of all - leaving it blank
11. 3. Name and headline
• Your name should be just your name
• Phone numbers, LION etc don’t help,
and hinder searching
• Description is massively important in
searching
• Headline should sell what you do, not
what you are
• 120 character hook – think KEYWORDS
• Most people only read this far!
12. 4. Contact info and links
• Visible to connections: email, IM,
phone and address
• Visible to everyone: Twitter and
websites
• Use them all
• Web links can be anything you like
• Change the title to a description
• Keep these up to date
13. 5. Customise your public profile and URL
• The public profile is what is seen from
outside LinkedIn
• Make the settings as public as
possible
• The URL that LinkedIn gives you is
customisable
• Make it memorable and searchable
• e.g. link2james - no.1 on Google
14. 6. Summary
• Make it a proper summary
• You have 2000 characters to use
• Use short paragraphs and make it personal
• Add your contact details here
• Should contain as many keywords as
possible
15. 7. Skills and expertise
• Skills are now endorsable by 1st
tier connections
• Put in as many as you can as
long as they are relevant
• LinkedIn prompts viewers of
your profile to endorse you
• Make sure they are visible in
your settings
16. 8. Experience and education
• Company display name and job
title are highly search friendly (100
characters available)
• The key is keywords
• Good descriptions optimise your
profile
• Do not leave gaps – gives instant
concerns (basics of unrelated roles)
• Education is helpful for profile
strength and LinkedIn Alumni
17. 9. Media
• Great value adder
• You can imbed presentations, blogs,
video etc
• Brings authenticity to your profile
• All users will be able to do this as it is
rolled out
18. 10. Recommendations
• Testimonials influence other people
• Great opportunity to strengthen the
relationship with a client – ask in
person
• Key is who writes the recommendation
for you – credible source
• Accept at the right time – AM
• Avoid reciprocity
19. 11. Profile settings
• Be visible to everyone
• Make it public
• Being visible and authentic makes your
profile more valuable
• Edit settings to be as open as possible
• Do not block incoming emails
• Showing connections – mixed views
20. 12. Keep your profile and status up to date
• Make sure you review your profile regularly
• List your client offering well
• Add new skills that make you saleable
• Out of date profiles are worse than none at all!
• Update your status regularly, list articles,
accomplishments, blog updates etc
• Link to Twitter etc for maximum effect
21. Search engines
• Social media profiles rank VERY highly
on search engines
• Potential clients, employers and
recruiters search the web and can find
you very easily
• Your LinkedIn profile is one of the first
things they will find
22. www.jamesnathan.co
m
| Personal Development | Bespoke
Training |
email: james@jamesnathan.com
phone: 07736 831151
Notas del editor
There have been a lot of changes to linked in profiles in the last while, and new style profiles are being rolled out I am working today form the new profiles only, as any changes to the old style wont necessarily help
Email address too
This is about you, not the company and should read as an individual
This is about you, not the company and should read as an individual
People are more than certain to look at your experience, and past roles are as important as current roles, People look at the back story
Not everyone can put media in yet. If you previously used apps then you can add media – everyone will as it roles out
Not everyone can put media in yet. If you previously used apps then you can add media – everyone will as it roles out