At any given point in their careers, wealth managers will find themselves faced with multiple strategic paths to choose from and difficult choices to make. Advisors can waste time, stagnating, trying to find the perfect moment to choose the perfect path and hope that it is the right one by james price aero financial

1. Financial Advisor Marketing Ideas
James Price San Diego

2. PROVIDE EXCELLENT SERVICE
There’s nothing like providing a raving fan experience for your clients. When working
with me, some advisors want to jump straight ahead and find new clients rather than
paying attention to the ones they already have. In order to receive referrals from your
existing clients, you must be WORTHY of referrals. so make sure your service is
exemplary.

3. Master referral conversations
After you are providing
excellent service to your
existing clients, you can
take the step to ask for
referrals on a regular
basis. Asking for referrals
is not as simple as just
asking. You need to
incorporate finesse in
the way you ask. One
way to do this is to
master referral
conversations.

4. Send out a service survey
Sending a survey helps you determine what products and services your clients want
you to provide. It shows that you WANT to be their “go to” financial person. Don’t be
surprised if you find out you’ve made some missteps along the way. Take the
opportunity to make it right for the client. In your survey, you can also glean some
important information that will help you market to people you don’t know. See below.

5. Create a client call list
After you are providing
excellent service to your
existing clients, you can
take the step to ask for
referrals on a regular
basis. Asking for referrals
is not as simple as just
asking. You need to
incorporate finesse in
the way you ask. One
way to do this is to
master referral
conversations.

6. Send a three letter referral campaign
This is one of my favorites! Send three referral letters two months apart. You can focus on three different issues; you
can focus on what’s going on in your practice; or you can tie in an event to coincide with the sending of one of your
letters. No matter what you decide, each letter is subtle and positions you as the helpful advisor at the ready for your
clients – the person they can count on.
Letter one – follow up letter after a Client Review meeting – review the action items from the meeting. End the letter
with a well worded request for referrals.
Letter three – the third letter is always positioned as an educational piece meant to demonstrate the life changing
situations that would warrant a referral to you. Births, deaths, divorces, job changes, business owners selling a
business, and much more. This is where you show all the life altering events that signify a movement of money.

7. Conduct a Client Review Meeting – ask for a
referral
In your quarterly review
meetings you tend to cover
wide ranging issues and
concepts that demonstrate
commitment to your clients. At
the end of such a meeting, ask
for a referral. Make sure you
use an agenda that the client
can follow along with. At the
bottom of the agenda, include
“Introductions” as a point to
review. This tactic can be used
in tandem with referral
conversations and a three
letter campaign.

8. Leverage Centers of influence
I’m not going to go into how to get referrals from other professional advisors
except to say that you should be getting them. If you are not, have an earnest
conversation with your COI’s and explain that referrals seem to be one way
and not reciprocated. Explain your expectations. Create some accountability.
If you are still not getting referrals, STOP referring and find someone else who
is good at what they do and WILL reciprocate.

9. Affluence based mail lists
send a mailer based on affluence
and level of investible assets. The
key to success is to have a client
attraction device or custom written
report meant for this group. Your
mailer should direct recipients to a
specific page on your website
where they can claim a free report
that addresses their top concerns.
There are many GREAT ways of
doing this, but you’ll have to hire
me to find out

10. Industry based mail lists
this is similar to a niche list except that industry lists are based on professions
or occupations and can be a rich treasure field if you know how to leverage
the opportunity. Once again, the message is crucial as is the call to action.

11. Business Networking
In my workshops speaking to groups of financial advisors I find they are not getting out of the office
very much, sometimes not at all. Advisors need to have networking in their weekly activities.
Sometimes success is 50% just showing up. Being in the right place at the right time can connect you
with people you would otherwise never come into contact with. If you want to build your connections,
you have to develop a plan to get out of the office at least weekly.
Leads groups

12. Business Networking
This new type of networking event has sprung up all over the United States and can be quite effective as you have the
opportunity to connect with many people one-on-one. You will sit down with one person and have a short time period
to each share your message. Then you will switch to a new person. It’s like musical chairs. To find an speed networking
event in your city, type into a search engine “speed networking your