1. Hi.

2. Mat Zucker
VP, Executive Creative DIrector
Agency.com, NY
@matzucker

3. Bryan Fuhr
Director of Strategy
AKQA
@bryanfuhr

4. Youʼre making an investment in
becoming a creative communicator

5. An overlooked quality
of great communicators
is their listening skills

6. Great listeners do great work

7. Work rooted in deeper insight

8. Work demonstrating fresher ideas

9. Work that sells faster

10. Work that sells more easily

11. Work that is more fun to make

12. Work that gets better results

13. ...and more awards

14. Work that builds brands

15. Work that customers love

16. How can you be a great listener?

17. Shut up and Listen:
A guide for Miami Ad School
to do better, bolder work

18. 1/Listening is everyoneʼs job

19. Weʼre all thinkers

20. Weʼre all
planners

21. Weʼre all Creatives

22. Weʼre all technologists

23. Weʼre all in client service

24. Weʼre all responsible
for what we put out

25. 2/Listening takes energy

26. Listen more than
you talk

27. Listen to the chatter

28. Record everything

29. Talk to old people

30. (And not just in Florida)

31. Donʼt edit your energy

32. 3/Listening demands all your
senses

33. Read between the words

34. Taste what the target tastes

35. Smell opportunity

36. (And especially bullshit)

37. Ask what keeps the client
awake at night

38. Watch the creative directorʼs
body language

39. Donʼt demand praise
(or coddling)

40. 4/Listening requires
speaking new languages

41. Speak Mom, speak Doctor,
speak Spanish, speak Cook.

42. You donʼt need to speak Flash.
But you need to speak technology.

43. Clients donʼt always say
what they mean.

44. Creative directors always
say what they mean.

45. 5/Listening makes and
sells better work

46. Know who is really in charge

47. Find out how they hear things

48. Present ideas in their language

49. Leave room for questions
(and doubt)

50. Prepare to hear something unexpected

51. Demand feedback. Chase it down.