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Web Analytics Market Forecasts & competitive Analysis to 2019
1. WEB ANALYTICS MARKET BY SOLUTION (SEARCH ENGINE TRACKING & RANKING, HEAT MAP ANALYTICS, MARKETING
AUTOMATION, BEHAVIOR BASED TARGETING) & BY SERVICES (PROFESSIONAL SERVICES, SUPPORT & MAINTENANCE) -
WORLDWIDE FORECASTS & ANALYSIS (2014 – 2019)
BY
MARKETSANDMARKETS
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2. Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics,
Marketing Automation, Behavior Based Targeting) & by Services (Professional Services,
Support & Maintenance) - Worldwide Forecasts & Analysis (2014 – 2019)
The web analytics market analysis consists of various types of solutions and services, applications, deployment
types, verticals, and regions. The overall market size is found by adding up the market size of each solution and
services such as web engine, indexing and analysis, software query, engine reports and dashboards,
professional services and support, maintenance services, and others.
In web analytics, each solution and service is playing an important role in the market. These solutions and
services support various applications including social media management, targeting and behavioral analysis,
display advertising optimization, multichannel campaign analysis and performance monitoring and other
applications.
Most of the enterprises are focusing on marketing effectiveness, reducing causes of attrition of consumers,
enhancing customer experience for competitive, and market intelligence. Web analytics helps to gain behavioral
insight through various solutions. The web analytics solutions help companies to monitor the customer
interaction and trends, which in turn helps them to support their marketing strategies. Hence, the increased
focus on web marketing and ads campaigning and increasing e-commerce is one of the major drivers for the
web analytics market.
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engine-tracking-ranking-heat-map-analytics-marketing-automation-behavior-based-targeting-by-services-
professional-services-support-maintenance-w-market-report.html
3. The report is expected to help the market leaders/new entrants in this market in the following ways:
This report segments the market into solutions and services, covering this market comprehensively. The report
provides the closest approximations of the revenue numbers for the overall market and the subsegments. The
market numbers are further split across the applications, deployment type, organization size, verticals, and
regions.
This report will help them better understand the competitor and gain more insights to better position their
business. There is a separate section on competitive landscape that includes competitors’ ecosystem and their
roles in the market. Besides, there are company profiles of the top 10 players in this market. In this section, market
internals are provided that can put them ahead of the competitors.
The report helps them to understand the overall growth of the market. The report provides information and
analysis of key market drivers, restraints, challenges, and opportunities.
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Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics,
Marketing Automation, Behavior Based Targeting) & by Services (Professional Services,
Support & Maintenance) - Worldwide Forecasts & Analysis (2014 – 2019)
4. Table of Contents
1 Introduction
1.1 Objectives
1.2 Report Description
1.3 Markets Covered
1.4 Stakeholders
1.5 Research Methodology
1.5.1 Key Data
1.5.2 Data Triangulation and Market Forecasting
1.6 Forecast Assumptions
2 Executive Summary
2.1 Abstract
2.2 Overall Market Size
3 Market Overview
3.1 Market Definition
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Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics,
Marketing Automation, Behavior Based Targeting) & by Services (Professional Services,
Support & Maintenance) - Worldwide Forecasts & Analysis (2014 – 2019)
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