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2014 Edition
MARKETING DECK
Network Growth, Network Management
3
Network Growth, Network Management
Defining Our Services
im·me·di·ate
Occurring or accomplished without delay;
instant.
!
At our core, Immediate strives to fulfill two
promises to clients. One, strong network growth,
and two, curated network management. Our
growth strategy is simple, hard work brings
about network expansion. Through established
practices our clients embrace new customers into
their networks on a daily basis. Once you add a
person to that network, the management of your
brand online takes over. Curated, and quality
content keeps people informed, and establishes
a cerebral connection next time they entertain
the thought of purchasing your product or
service.
5
What We Do
In A Nutshell
Domain & SEO
!
We create quality websites
that align with your goals,
& provide great search
engine optimization so
people can find it. Informational,
graphic, e-comm & advanced.
Multimedia
!
Content drives the web, from
the written word to dynamic
video. Given most screen
resolutions, there are production
shortcuts one can exploit to
decrease cost compared to TV.
Ads Admin
!
The web is increasingly
becoming a pay-to-play
environment. Without a
fundamental understanding
of platforms, you will spend
too much to be heard.
Social
!
Your customers are on a
social media site talking.
Your competition is on a
social media site talking.
It’s happening right now.
Where are you?
Our Workflow
7
How We Get It Done
1. Learn
Your brand has an identity. We
take the time to learn all about it.
2. Strategize
We work with your team to formulate
a plan for the future.
4. Curate
Content is king, but it must be
presented the right way.
5. Refine
We assess strategies monthly,
and continually update based on new intel.
6. Develop
Development of new ideas to fit the
status quo creates excitement.
3. Network
Retain potential customers in ways that
other mediums cannot deliver.
9
Domain Types
Your Awesome Dot
Info!
Some sites require an abundance
of information. This type of site
requires constant updating, and
an iron clad content management
strategy pushing out to social.
From selecting a domain to hosting, we’re on board.
Creation of a website is one of the most important
decisions you’ll make. A domain provides you with
an identity online going forward—it’s the details behind
what makes you great. Having the right website is
key to success in digital.
Graphical!
You’re looking to wow your visitors
right out of the gate with spectacular
visuals, and probably won’t require
daily updates. Entertain your visitors
as soon as your site loads.
E-Comm!
Looking to sell your products or
services online? Setup a store with
all the trimmings, connect with your
payment processing service of
choice and start making money!
Advanced!
Need to take your site beyond the
norm? Animation, web app dev,
membership portfolios, advanced
CMS … these attributes, and more
are all possible.
October 30, 2013
S.E.O.
11
Optimizing Google & More
Reliability
Who’s linking to you and
should they be?
Accessibility
Is your code up to par with
all triggers activated?
Design
Do you have code errors which
prevent success in SEO?
Upkeep
Is your content fresh and
updated frequently?
Retention
How long are users on your
site? How can you optimize?
Mainstays
Dublin Core? Keywords? META
Descriptions? You need them.
Social Fandom
Do you push your social
audience to go to your site?
R&D
Google, Bing & Yahoo evolve
daily. Does your SEO?
Communication
Have you provided a way for
visitors to reach out?
Search Engine Optimization is often misunderstood. Think of it this way. Your website is your store or office, but without
directions no one will know how to get there. SEO is a map to your content. Immediate has
96 steps to quality SEO. Here are the 9 categories that those steps fall under.
13
Let’s Get Social
What Draws the Masses to Business Social?
35%
Conversation
Let’s Talk
People that want to create a conversation
with a brand, and interact with
personnel.
Research
Let’s Learn
Humans are a curious species.
Social is fast becoming a primary
source for consumer reviews.
Product Releases
Let’s Be First
Everyone likes to be first. Social has
provided an opportunity to reward
brand loyalists.
Contests
Let’s Win
More than being first, people love
to win … anything. Contests are the #1
reason people join your network.
Media
Let’s Watch
Cat videos, funny commercials, any
viral content is usually media. Your
people are on the hunt.
55%
45%
95%
85%
Figures based on Dec 2013 poll of 2,500 people on Immediate social networks.
15
Most Popular
The Social Media Sites Manitobans are Logging Into
Facebook
485,000+
Google+
13,000+
Twitter
245,000+
Skype
12,000+
YouTube
382,000+
Digg
8,000+
Tumblr
32,000+
Pinterest
31,000+
LinkedIn
95,000+
Flickr
8,000+
Instagram
195,000+
Reddit
12,000+
Multimedia
17
Let’s Engage Your Audience
The right video can engage
new customers & cause
them to become your
promotions team by taking
it viral. The right elements
are key.
With 60+ different formats
across the web (and
growing), a fast and direct
graphics team that knows
the rules is important.
A good photographer with
the right editing team can
draw the eyes of thousands
in social feeds. We work
with fantastic
photographers regularly.
Whether you need a doodle
video, an animated sequence,
web sequencing or an
animated series created, we
work with great teams to
make it happen!
Video Photography Graphics Animation
19
Advertising Management
A Sound Financial Choice
Monitoring
Performance
!
Get weekly updates and
discover your network growth,
retention & effectiveness of
promotions.
Re-Targeting
Bring Them Back
!
If a person visits your site, that
shows interest. Now we can re-
target them to keep their
attention on your brand.
Refining
Budget Allocating
!
Through a series of
organizational practices &
certifications, Immediate will
make sure your dollar goes
further.
Targeting
Keywords & Interests
!
Having a sale on all your Justin
Bieber inventory? Target his die
hard fans.
Segmenting
Demo & Geographics
!
Reach exactly who you want in
any age group or location.
21
Why Immediate?
4 Ways We Help Your Business Achieve Success
Financial
!
The avg college digital
student makes $2080/month
Our	
  average	
  contract	
  is	
  $2000/
month.	
  It	
  can	
  often	
  times	
  be	
  
more	
  cost	
  effective	
  to	
  hire	
  
Immediate	
  than	
  one	
  person.
Consolidation
!
Bring the Web
Together
Gone are the days when you
needed one company for each
web task. Bring it together with
one point of contact.
Peace of Mind
!
Worry About Web Only
When it is Convenient
You have a business to run. The
web is complicated. Let us take
on the task, so you can
concentrate on other to do
items.
Teamwork
!
We build an efficient
marketing plan
Immediate has people
dedicated to our many tasks
that work full time for our
clients. You get a trained team
at your disposal.
23
Team Immediate
Those That Don’t Want to Teach, Do.
Jamie!
Managing Partner
With over 10-years in
digital as well as
traditional marketing,
Jamie oversees all of
Immediate’s day to day
business & keeps the
team in-line by bribing
them with pizza.
Max!
Client Relations Mgr
Trained in one of the top
Sales & Client Relations
programs, Max knows
how to treat Immediate
clients, and make
business work for
everyone. He’s really tall
though, so potential
clients should meet
outdoors.
Ethan!
Growth Supervisor
Directly involved with all
network growth, Ethan
puts in the time to
expand your network,
so you don’t have to. His
team works around the
clock to make sure you
have followers, fans and
brand loyalists.
Kyle!
Content Manager
This CM will whip up a
witty status for
Facebook, and a
professional update for
LinkedIn within minutes.
He knows his ABC’s and
his S&G’s.
25
Stats & Considerations
The Future of Your Digital
12.3%
AVG. CLIENT
NETWORK GROWTH
78.1%
AVG. INDEPENDENT
SEO RATING
32
AVG HOT LEADS
MONTHLY/CLIENT
12,820
AVG. ADS ADJUSTMENTS
IN APRIL 2014
Statistics based on October 2013 - April 2014 time period. All clients of Immediate Media considered in data.
Digital	
  marketing,	
  like	
  all	
  advertising	
  and	
  promotion,	
  needs	
  to	
  be	
  approached	
  from	
  a	
  realistic	
  mindset.	
  
A	
  company	
  must	
  understand	
  their	
  goals,	
  and	
  plan	
  with	
  all	
  departments	
  to	
  make	
  the	
  most	
  out	
  of	
  every	
  
morsel	
  of	
  data.	
  The	
  overwhelming	
  goal	
  is	
  always	
  to	
  acquire	
  as	
  many	
  people	
  into	
  your	
  network	
  as	
  	
  
possible	
  through	
  fans,	
  likes,	
  follows	
  and	
  connections.	
  That	
  way,	
  through	
  ongoing	
  marketing	
  messages,	
  
next	
  time	
  a	
  consumer	
  wants	
  to	
  buy	
  a	
  product	
  in	
  your	
  industry,	
  they	
  think	
  of	
  you!	
  What	
  are	
  your	
  goals	
  
online	
  &	
  how	
  are	
  you	
  going	
  to	
  achieve	
  them?
E L E V T O R
V
27
The Numbers
Financial Impact
Web Radio TV Print
250
2000
500
5
625
1875
585
300
550
800
600
135
37
22
8
80
Avg Cost to Develop Standard Ad Avg Cost for Week Long
Winnipeg Campaign
Avg Cost to Reach 100,000 Avg Lead Generation (/10,000 reach)
!
The numbers above represent the average cost to advertise on various mediums.
*Research completed by Immediate January 2013.
29
Let’s Do This
As you can see, we know digital. Book a
consultation today.
Visit Us

 
http://immediatemb.ca 
Company Site
!
http://socialforceapp.com 
Latest App Dev Project
E-Mail

 
Headquarters
hi@immediatemb.ca 
!
Sales: Max Druxman
max@immediatemb.ca
Call Us

 
Headquarters: Winnipeg, Canada
+1 204-800-0604
!
Sales: Max Druxman
+1 204-291-1643

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Immediate Media General Agency Deck

  • 1. 2014 Edition MARKETING DECK Network Growth, Network Management
  • 2.
  • 3. 3 Network Growth, Network Management Defining Our Services im·me·di·ate Occurring or accomplished without delay; instant. ! At our core, Immediate strives to fulfill two promises to clients. One, strong network growth, and two, curated network management. Our growth strategy is simple, hard work brings about network expansion. Through established practices our clients embrace new customers into their networks on a daily basis. Once you add a person to that network, the management of your brand online takes over. Curated, and quality content keeps people informed, and establishes a cerebral connection next time they entertain the thought of purchasing your product or service.
  • 4.
  • 5. 5 What We Do In A Nutshell Domain & SEO ! We create quality websites that align with your goals, & provide great search engine optimization so people can find it. Informational, graphic, e-comm & advanced. Multimedia ! Content drives the web, from the written word to dynamic video. Given most screen resolutions, there are production shortcuts one can exploit to decrease cost compared to TV. Ads Admin ! The web is increasingly becoming a pay-to-play environment. Without a fundamental understanding of platforms, you will spend too much to be heard. Social ! Your customers are on a social media site talking. Your competition is on a social media site talking. It’s happening right now. Where are you?
  • 6.
  • 7. Our Workflow 7 How We Get It Done 1. Learn Your brand has an identity. We take the time to learn all about it. 2. Strategize We work with your team to formulate a plan for the future. 4. Curate Content is king, but it must be presented the right way. 5. Refine We assess strategies monthly, and continually update based on new intel. 6. Develop Development of new ideas to fit the status quo creates excitement. 3. Network Retain potential customers in ways that other mediums cannot deliver.
  • 8.
  • 9. 9 Domain Types Your Awesome Dot Info! Some sites require an abundance of information. This type of site requires constant updating, and an iron clad content management strategy pushing out to social. From selecting a domain to hosting, we’re on board. Creation of a website is one of the most important decisions you’ll make. A domain provides you with an identity online going forward—it’s the details behind what makes you great. Having the right website is key to success in digital. Graphical! You’re looking to wow your visitors right out of the gate with spectacular visuals, and probably won’t require daily updates. Entertain your visitors as soon as your site loads. E-Comm! Looking to sell your products or services online? Setup a store with all the trimmings, connect with your payment processing service of choice and start making money! Advanced! Need to take your site beyond the norm? Animation, web app dev, membership portfolios, advanced CMS … these attributes, and more are all possible.
  • 10.
  • 11. October 30, 2013 S.E.O. 11 Optimizing Google & More Reliability Who’s linking to you and should they be? Accessibility Is your code up to par with all triggers activated? Design Do you have code errors which prevent success in SEO? Upkeep Is your content fresh and updated frequently? Retention How long are users on your site? How can you optimize? Mainstays Dublin Core? Keywords? META Descriptions? You need them. Social Fandom Do you push your social audience to go to your site? R&D Google, Bing & Yahoo evolve daily. Does your SEO? Communication Have you provided a way for visitors to reach out? Search Engine Optimization is often misunderstood. Think of it this way. Your website is your store or office, but without directions no one will know how to get there. SEO is a map to your content. Immediate has 96 steps to quality SEO. Here are the 9 categories that those steps fall under.
  • 12.
  • 13. 13 Let’s Get Social What Draws the Masses to Business Social? 35% Conversation Let’s Talk People that want to create a conversation with a brand, and interact with personnel. Research Let’s Learn Humans are a curious species. Social is fast becoming a primary source for consumer reviews. Product Releases Let’s Be First Everyone likes to be first. Social has provided an opportunity to reward brand loyalists. Contests Let’s Win More than being first, people love to win … anything. Contests are the #1 reason people join your network. Media Let’s Watch Cat videos, funny commercials, any viral content is usually media. Your people are on the hunt. 55% 45% 95% 85% Figures based on Dec 2013 poll of 2,500 people on Immediate social networks.
  • 14.
  • 15. 15 Most Popular The Social Media Sites Manitobans are Logging Into Facebook 485,000+ Google+ 13,000+ Twitter 245,000+ Skype 12,000+ YouTube 382,000+ Digg 8,000+ Tumblr 32,000+ Pinterest 31,000+ LinkedIn 95,000+ Flickr 8,000+ Instagram 195,000+ Reddit 12,000+
  • 16.
  • 17. Multimedia 17 Let’s Engage Your Audience The right video can engage new customers & cause them to become your promotions team by taking it viral. The right elements are key. With 60+ different formats across the web (and growing), a fast and direct graphics team that knows the rules is important. A good photographer with the right editing team can draw the eyes of thousands in social feeds. We work with fantastic photographers regularly. Whether you need a doodle video, an animated sequence, web sequencing or an animated series created, we work with great teams to make it happen! Video Photography Graphics Animation
  • 18.
  • 19. 19 Advertising Management A Sound Financial Choice Monitoring Performance ! Get weekly updates and discover your network growth, retention & effectiveness of promotions. Re-Targeting Bring Them Back ! If a person visits your site, that shows interest. Now we can re- target them to keep their attention on your brand. Refining Budget Allocating ! Through a series of organizational practices & certifications, Immediate will make sure your dollar goes further. Targeting Keywords & Interests ! Having a sale on all your Justin Bieber inventory? Target his die hard fans. Segmenting Demo & Geographics ! Reach exactly who you want in any age group or location.
  • 20.
  • 21. 21 Why Immediate? 4 Ways We Help Your Business Achieve Success Financial ! The avg college digital student makes $2080/month Our  average  contract  is  $2000/ month.  It  can  often  times  be   more  cost  effective  to  hire   Immediate  than  one  person. Consolidation ! Bring the Web Together Gone are the days when you needed one company for each web task. Bring it together with one point of contact. Peace of Mind ! Worry About Web Only When it is Convenient You have a business to run. The web is complicated. Let us take on the task, so you can concentrate on other to do items. Teamwork ! We build an efficient marketing plan Immediate has people dedicated to our many tasks that work full time for our clients. You get a trained team at your disposal.
  • 22.
  • 23. 23 Team Immediate Those That Don’t Want to Teach, Do. Jamie! Managing Partner With over 10-years in digital as well as traditional marketing, Jamie oversees all of Immediate’s day to day business & keeps the team in-line by bribing them with pizza. Max! Client Relations Mgr Trained in one of the top Sales & Client Relations programs, Max knows how to treat Immediate clients, and make business work for everyone. He’s really tall though, so potential clients should meet outdoors. Ethan! Growth Supervisor Directly involved with all network growth, Ethan puts in the time to expand your network, so you don’t have to. His team works around the clock to make sure you have followers, fans and brand loyalists. Kyle! Content Manager This CM will whip up a witty status for Facebook, and a professional update for LinkedIn within minutes. He knows his ABC’s and his S&G’s.
  • 24.
  • 25. 25 Stats & Considerations The Future of Your Digital 12.3% AVG. CLIENT NETWORK GROWTH 78.1% AVG. INDEPENDENT SEO RATING 32 AVG HOT LEADS MONTHLY/CLIENT 12,820 AVG. ADS ADJUSTMENTS IN APRIL 2014 Statistics based on October 2013 - April 2014 time period. All clients of Immediate Media considered in data. Digital  marketing,  like  all  advertising  and  promotion,  needs  to  be  approached  from  a  realistic  mindset.   A  company  must  understand  their  goals,  and  plan  with  all  departments  to  make  the  most  out  of  every   morsel  of  data.  The  overwhelming  goal  is  always  to  acquire  as  many  people  into  your  network  as     possible  through  fans,  likes,  follows  and  connections.  That  way,  through  ongoing  marketing  messages,   next  time  a  consumer  wants  to  buy  a  product  in  your  industry,  they  think  of  you!  What  are  your  goals   online  &  how  are  you  going  to  achieve  them?
  • 26.
  • 27. E L E V T O R V 27 The Numbers Financial Impact Web Radio TV Print 250 2000 500 5 625 1875 585 300 550 800 600 135 37 22 8 80 Avg Cost to Develop Standard Ad Avg Cost for Week Long Winnipeg Campaign Avg Cost to Reach 100,000 Avg Lead Generation (/10,000 reach) ! The numbers above represent the average cost to advertise on various mediums. *Research completed by Immediate January 2013.
  • 28.
  • 29. 29 Let’s Do This As you can see, we know digital. Book a consultation today. Visit Us http://immediatemb.ca Company Site ! http://socialforceapp.com Latest App Dev Project E-Mail Headquarters hi@immediatemb.ca ! Sales: Max Druxman max@immediatemb.ca Call Us Headquarters: Winnipeg, Canada +1 204-800-0604 ! Sales: Max Druxman +1 204-291-1643