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Factual writing

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Factual writing

  1. 1. Factual Writing Analysis
  2. 2. Masculine colors have been used in order to create an aesthetic which fits the theme of the instruction manual. Batman is often associated with a young male audience, so in this reason the blacks fit well. To add to this, batman’s outfit and car are black, so by using the color black it adds continuity to the manual. In some ways, the lack of any vibrant color deducts from the eye- catchiness of the instruction set, as it looks slightly drab and old, but this is a trade off they’ve chosen to take. The image of the ‘batmobile’ is relevant to the instructions given, and means that the user will instantly become engaged in the instructions. It also helps to fill out some page space, and generally makes it look more visually pleasing. The font used here is bold and large, and is also in capital letters. All these factors allow for clear and easy reading, meaning that it’s a lot easier to read the instructions out, making the experience generally more pleasant for the audience. It also helps to symbolize the simplicity of the task in hand. Numbers have been used here in order to add to the simplicity of the instructions and the way in which they’re set out. By clearly labeling each step of the process with numbers, it means that the text can be separated into digestible chunks rather than one big pile of text. The Batman logo is clearly displayed in the corner of the page, which instantly establishes the fact that the instructions are based on the ‘batmobile’, and is an easily recognizable logo for anyone who has read a Batman comic or watched a Batman film. The general layout of these instructions is very minimal and not cluttered. This really helps with something like an instruction manual as it’s often something which can be a stressful process, so by presenting it in a neat and not overwhelming manner it can really help.
  3. 3. Color plays a key role in this particular example, with vibrant colors used in order to make the cover look more visually appealing. This works well for this particular piece and fits in nicely with the despicable me theme, which is a film that when watched has a very vibrant and diverse color scheme, not a dull or morbid one. Reds have been used on all of the ‘do not texts’ This has been done in order to reinforce the command, and to let people not that is it not a good idea to do these things. To add to this point, capital letters have been used in order to further accentuate the fact that these things should not be done, and makes the words more bold on the page. Despite the seriousness of the text, it aims to feel more light hearted by using a children’s themed set of images of ‘minions’ from the film dipsicable me. This makes it easier to digest the factual text, and allows readers to take in the information in a more relaxed manner. To add to this point, the despicable me theme also directly relates to what the text talks about, as minions were used as workers in the films (clumsy ones, hence demonstrating how not to behave in the workplace). Text has been spaced out into easily digestible chunks across the page. Rather than having one big clump of text with the do’s and don’ts they’ve presented it in a more infographical way, and this works well with the images and allows the reader to take in facts at a leisurely pace and not have it all crammed in their face at once.
  4. 4. The three most important words on the leaflet have been made to stand out by being an substantially larger font size than any of the other bits of text. Not only this, but they’ve been space out over three lines, meaning that they take up a large proportion of the leaflet. The use of capital letters here further helps to draw attention to the title. The word ‘fun’ has been used to instantly make the leaflet appear more appealing, and is a word that grabs a viewer’s attention. If the title was to have said ‘charity day’ instead, It would not have had the same effect. ‘Free entry’ – The leaflet gives an instant promise to it’s readers that they will be able to attend the event for free, again the text used here it large to make it stand out amongst other assets. It is also further spruced up by a nice graphic which works a border for it. They've placed their logo on the work here, which allows them to establish what the piece of writing (in this case leaflet) is about, and enforced their own brand on the product, in this case, not in a commercial manner due to the fact that it’s a non profit, but in an attempt to promote the organisation. To go along with the idea of fun, they’ve used a rainbow style graphic that promotes thoughts of excitement and happy thoughts. It is common to see small icon style graphics like this on pieces of factual writing, and they help to give the text more body, and do bring the topic to life. Similarly to in the previous slide, they’ve chosen to present the text in a way which is slightly easier to digest. By creating colourful boxes around different attractions on offer they can do this and make it all much easier and pleasant for the reader to take in. This is especially important on something like a leaflet, where people aren’t going to want to spend 20 minutes finding the information they need. They want to just be able to easily pick it out and find out about whatever it is the leaflet it promoting.

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