1. Social Selling Training Proposal

2. What is Social Selling Training?
In-person and/or virtual training event(s)
Deep review of all Strategies, Tips, Tricks, Tactics
Module #1 = Strategies 101
Module #2 = Advanced Social Lead Generation
“Brown Bags” = Continuous Education
Entire company is invited (no per person fees)

3. What value will your team receive?
Create more, qualified leads
Turn sales reps into branding thought-leaders
Uncover Trigger Events your competitors
don’t see.

4. Deliverables – Module #1
Social Selling 101 – Strategies, Tips, Tricks & Tactics
1 hour Pre-Training Profile/Network Assessment
3 hours LinkedIn, Twitter, Content Marketing
1 hours Management KPI’s/Analytics set-up
2 hours Adoption Training – “Day in a Life”
3 hours 30/60/90 day Review, Q&A, Best Practices
Total = 10 hours
FREE – sub-module videos for all topics you now own!

5. Build Optimum Profiles
(SEO & Thought-Leadership)

6. Maximizing Groups
TIP – Unlimited Prospects
YOU CAN MESSAGE FOR FREE!
USE TIMING TO YOUR
ADVANTAGE!!!

7. Curate Valuable Articles

8. Identify Trigger Event Opportunities
35% - 50% Increase probability if you’re first to respond – InsideSales.com

9. Decision-Makers
“Sphere of Influence”
Insights “Competitors”
Followers
“Priority Shifting”
Build prospecting lists Stimulate “Priority Shift” Monitor prospects
taking action

10. Corporate Pages for Business Development

11. Messages that work

12. Nurture to create a “Priority Shift”
“I don’t have a problem”
Track interest
“Ok, so I have a challenge, now what?” Web Form
“Interesting, solutions exist – who’s the best vendor?”

13. Adoption - Day in a Life
Make part of your 30-60 min daily routine.

14. Deliverables – Module #2
Advanced Social Lead Generation
3 hours Training on entire Lead Generation process
3 hours Adoption – build out program together
3 hours 30/60/90 day Review, Q&A, Best Practices
Total = 9 hours
FREE – sub-module videos for all topics you now own!

15. Deep dive into your Buyer Personas

16. Review content best practices
What grabs prospects attention?
How can we move prospects off their Status Quo?

17. Integrate Next-Level Social Tools
Develop “Priority Shifting” Content
Push Content to Prospects Nurture Prospects for the Future
Drive a call-to-action

18. Track Buyer Behaviour
Listen for Qualified Trigger Events
Mapping Social Proximity to win deal

19. The power of integrating
Marketing Automation
Capture unlimited prospects email addresses
Through your multiple channels
Place inside the Machine
Track & Score their Buyer Behavior
Push “Priority Shifting” Content

20. Advanced Event Campaigning
DRIVE 1,000’s of prospects to your webinars!
Tradeshows Webinars
Message 1: Identify Problems
Message 2: Present Solutions exist
Message 3: Drive attendance
Event: Twitter connections, #tags
Post Event: Drive next steps

21. Advanced Trigger Event Opportunities
Monitoring Opportunities
- Industry Lists, Keywords, Competitors, Events
- #Hashtags

22. Reviewing Social Proximity
Leads are distributed
based on social connections
Geography
My Social Network
Industry/Vertical

23. Competitive Intelligence
If you can’t be first, be smarter!
Reachable
Integrate you sales team & map
exactly who in your company is
connected to competitive sales
reps.
We teach you how to monitor
their activity and capture
OPPORTUNITIES

24. Sales Reps = MicroMarketers
Sales Reps uses ASSETS to their advantage. Timing these ASSETS based
on a prospects very specific buying behavior.

25. Module 3 – “Brown Bags”
1 hour conference call
Hot new strategies & experiments
Q&A
“Deep Dive – How To”
Role Playing –
“How should I attract this prospect”

26. What results can you expect?
Multiple SAP VAR’s using Social Selling for events
Booked 14 meetings in 24 hours for SAP TechEd
Landed 85 Opportunities by conclusion of SAP TechEd
Driving 50+ attendees to monthly webinars
All 17 sales reps hit 100% sales targets
Booked 17 meetings in first 30 days, all $1BN+ accounts
Now Social Selling in Account Management
Winning incumbent accounts using competitive intelligence
All 20+ insurance professionals are now Social Selling
Leaders are booking 3+ new meetings a week
Developing channel partnerships with 5 major CPA’s,
all from Social Selling campaigns

27. Fee Schedule
Module #1 $1,500 – for 1 sales rep
$9,999 – entire company
Module #2 $1,500 – for 1 sales rep
$9,999 – entire company
“Brown-Bags” $999/session

28. Next Steps
Identify which Module(s) will bring value
Review the Sales for Life contract
Choose appropriate dates for training