Personal Information
Organización/Lugar de trabajo
Bedford, Massachusetts United States
Ocupación
Independent Consultant on All Things Freemium
Sector
Technology / Software / Internet
Sitio web
http://www.take5.net
Acerca de
I am a serial start-up guy with extensive experience in Conversion Rate Optimization, Freemium, GTM strategies, SaaS trial flows and conversion, product marketing, eCommerce, no touch sales and pricing models. In the past 15 years I have lived in five countries, helped launch four companies and taken two from inception to IPO: Uproar.com (UPRO) in 2000 and LogMeIn (LOGM) in 2009.
At LogMeIn, I pioneered the Freemium conversion model that was key to LogMeIn’s success. I developed the metrics driven trial flows, product marketing initiatives and eComm processes for all the products within the LogMeIn family and lead teams in Boston, Amsterdam, London and Budapest.
As an independent co...
Etiquetas
saas
funnel
onboarding
freemium
price
strategy
desk hotel
flexible desk
activity based work
agile office
gtm
bugatti
Ver más
Presentaciones
(4)Personal Information
Organización/Lugar de trabajo
Bedford, Massachusetts United States
Ocupación
Independent Consultant on All Things Freemium
Sector
Technology / Software / Internet
Sitio web
http://www.take5.net
Acerca de
I am a serial start-up guy with extensive experience in Conversion Rate Optimization, Freemium, GTM strategies, SaaS trial flows and conversion, product marketing, eCommerce, no touch sales and pricing models. In the past 15 years I have lived in five countries, helped launch four companies and taken two from inception to IPO: Uproar.com (UPRO) in 2000 and LogMeIn (LOGM) in 2009.
At LogMeIn, I pioneered the Freemium conversion model that was key to LogMeIn’s success. I developed the metrics driven trial flows, product marketing initiatives and eComm processes for all the products within the LogMeIn family and lead teams in Boston, Amsterdam, London and Budapest.
As an independent co...
Etiquetas
saas
funnel
onboarding
freemium
price
strategy
desk hotel
flexible desk
activity based work
agile office
gtm
bugatti
Ver más