A comprehensive list of tips and advice for freelancers to move forward in within their personal brand. Brief explanations for each tip explaining how to make a great impression on potential clients.

1. Making A Good
Impression as a
Freelancer

2. Freelancing can be tough work if
you don’t know how to interact with
current and potential clients. Here
are a few tips to make a great
impression:

3. 1. Create a Thoughtful Plan
• Prepare a wireframe of storyboard before your
meeting
• Visuals are a great way to get conversation
flowing
• Show your client that you’ve already started the
longterm planning process

4. 2. Research
• Understand the
client, their
business, and their
competition
• Know industry
standards
• Be aware of any
potential issues

5. 3. Say Yes & Be Honest
• Agree to work, but make sure the client
knows what your skill set is
• Don’t be afraid to pass a project on to a more
experienced colleague; it’ll strengthen your
relationship with the client in the long run

6. 4. Show Thanks
• Send a handwritten
card, a small token of
gratitude, or even a
heartfelt email to leave
a lasting impression
• You want them to think
of you when the next
project hits the table