Organización/Lugar de trabajo

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Sector

Advertising / Marketing / PR

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I leverage a background in strategic communication, rhetorical analysis, digital publishing, user research, and web analytics to create and organize iterative testing and optimization campaigns that deliver insights and improve performance. Ultimately, I'm here to help clients build an effective, scalable process around four key questions: 1. What are we trying to accomplish? 2. How will know if we've done that? 3. What do we think drives/impedes the users ability to do that? 4. How will we validate our thinking?