The document discusses creating a more positive space by reducing negative signage. It notes that first impressions are made before visitors interact with staff. Most "no" signs target a small number of people who often don't read them anyway. Alternatives suggested include using positive language about what is allowed rather than what isn't, reviewing policies, and getting input from staff, patrons and the community on how to improve the environment. An assignment encourages counting existing "no" signs and looking for opportunities to make the space feel more welcoming.
Web & Social Media Analytics Previous Year Question Paper.pdf
Just Say No to No
1. 3/10/15
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Just say NO to No! Keeping Your Space Positive
By: Candice Warren
NO!
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Today’s objective:
To create a spark
about what you can
do to add more
positivity your space
-Children’s Department
-Teacher
-Mom
-Service area size: 15,000
-# of check outs last year:
30,979
-Built in 1915 as a Federal
Court/Post Office
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Let’s Take a Quick Journey…..
■ Visual it…
■ Now, picture this…
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+The Why Behind Just Say
NO!
-We have limited prime real estate. We
did not want to use ours on negative
signage.
-Impressions are usually made before a
visitor even talks to a staff member.
-Most times, it is one person or a handful
of people that need the no sign.
-Do you ever feel like the people that
need to read the no signs do not?
-It is just not the environment that we
wanted to create. We had a good
foundation and that gave us room to
grow.
-We realized this is completely doable.
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Merchandizing? But I Don’t Work at
Wal-mart!
■ “We all like to feel welcome in
the spaces that we frequent,
and the visual appearance of
each space often elicits an
emotional response.”
-ideas.demco.com
■ It is important to look for ways
to put services and products
forward, not annoyances.
■ Easy tweak areas?
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I Need My Signs, What Can I Do?
■ Where can you work in positive
wording? Consider adding
what to do instead of what not
to do.
■ Take a good look at why a sign
is needed.
■ Staffing can be the biggest
asset in where and why signs
are needed.
■ This is a good time to review
policy and procedures.
■ Make them count!
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Impact of Negative Words
Now, Let’s Look at That
Prime Real Estate…
Some places for us include:
Wall directly across from elevator
-Stairwells
-Vestibule
-Large foyer room
-Around circulation desk
-Staff!
Visual Impact
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Getting from
Negative to Positive
■ Get out of your own skin
■ Start asking yourself, “Why not?”
■ Have members do a mystery shop for
you
■ Bring in your family or ask to bring in
their families
■ Listen to your community
■ Discuss items with your Director or your
staff
■ Try a different approach
■ Proof is in the pictures
■ Volunteers, etc.
■ Make a plan!
-Tips and Suggestions
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Be Ready…. (the Negatives of Going Positive)
■ This is how we have always done it…
■ We don’t have the fund, time, resources….
■ Why should we do this?
■ Wow, you changed things….
■ Can’t wait until this is over…
■ I can do this better…
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Assignment: Grab a pad of paper,
assistant/co-worker and do a walk through.
Count your no signs and look with fresh
eyes.
Last Thoughts
-Aim to leave a lasting impression
-Use your last chance to WOW them!
-Now, picture this…
