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Jan Rezab - Future of mobile (Internet Conference)

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Jan Rezab
Jan Rezab

Presentation about mobile phone services, mobile advertising, and future of mobile internet.

EmpresarialesTecnología
1 de 25
Mobile phones, their market, and future Jan Rezab 23. 7. 2008
Presentation contents ,[object Object],[object Object],[object Object]
Nokia 5110 1998 Apple iPhone 3G 2008 SonyEricsson T610 2003 Nokia N70 2005 10 years of mobile 1998 - 2008
There is a lot of them!
Total of new mobile phones with WAP 2004 - 2008 2004 2008 1400 phones!
From Snake to Quake, 1998 -> 2007 Memory: around 100 contacts About 10 sms Speed: Few MHz Memory: 8 GB ( + SD memory cards) Speed: 332 MHz 64 MB RAM
Speed of mobile data transfers Mobile Internet = WAP CSD Max. speeds: 9,6 – 14,4 Kbps 2000 2008 HSDPA Max. speeds: 1,8 - 3,6 - 7,2 Mbps + Wi-Fi Nokia 3330 500 x difference
The mobile phone market today Czech Republic & Europe ,[object Object],[object Object],[object Object],Source: Mobile operators, mobile manufacturers
Already mobilized!
[object Object],[object Object],[object Object],[object Object],[object Object],FUNKCE Function of mobile handsets
WAP myths
„ WAP is dead“ 1.35 mil. users Source: Mobile operators 12/2007, just Czech Republic 300 000 Vodafone 1 350 000 Total 550 000 O2 500 000 T-Mobile Users of mobile internet
„ There will be full internet on mobile phones“
What can we do today?
SMS ads „ Text-to-win“
WAP advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],(Mobile internet)
Targetting - Example Pierre ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fred
Example of mobile ad targetting ,[object Object],[object Object],[object Object],[object Object],[object Object]
WAP Advertising
Perfect targetting Rational Aspirational High Involvement Low Involvement Pragmatic Leaders Comfortable Seniors Practical Homeowners Family Providers Style Followers Young Settlers Style Leaders Young Explorers Career Builders Style Seekers Technology Leaders Nokia Consumer Segmentation
FUTURE Mobile phones
„ Mobile“ future ,[object Object],[object Object],[object Object]
Mobile phone is a medium
„ Mobile“ Future ,[object Object],Scandinavia 42% 41% 13% 42% Czech R. Penetration of internet vs. Mobile Internet (%) Mobile internet Internet
Thank for listening www.janrezab.com jan.rezab@gmail.com

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Jan Rezab - Future of mobile (Internet Conference)

  • 1. Mobile phones, their market, and future Jan Rezab 23. 7. 2008
  • 2.
  • 3. Nokia 5110 1998 Apple iPhone 3G 2008 SonyEricsson T610 2003 Nokia N70 2005 10 years of mobile 1998 - 2008
  • 4. There is a lot of them!
  • 5. Total of new mobile phones with WAP 2004 - 2008 2004 2008 1400 phones!
  • 6. From Snake to Quake, 1998 -> 2007 Memory: around 100 contacts About 10 sms Speed: Few MHz Memory: 8 GB ( + SD memory cards) Speed: 332 MHz 64 MB RAM
  • 7. Speed of mobile data transfers Mobile Internet = WAP CSD Max. speeds: 9,6 – 14,4 Kbps 2000 2008 HSDPA Max. speeds: 1,8 - 3,6 - 7,2 Mbps + Wi-Fi Nokia 3330 500 x difference
  • 8.
  • 10.
  • 12. „ WAP is dead“ 1.35 mil. users Source: Mobile operators 12/2007, just Czech Republic 300 000 Vodafone 1 350 000 Total 550 000 O2 500 000 T-Mobile Users of mobile internet
  • 13. „ There will be full internet on mobile phones“
  • 14. What can we do today?
  • 15. SMS ads „ Text-to-win“
  • 16.
  • 17.
  • 18.
  • 20. Perfect targetting Rational Aspirational High Involvement Low Involvement Pragmatic Leaders Comfortable Seniors Practical Homeowners Family Providers Style Followers Young Settlers Style Leaders Young Explorers Career Builders Style Seekers Technology Leaders Nokia Consumer Segmentation
  • 22.
  • 23. Mobile phone is a medium
  • 24.
  • 25. Thank for listening www.janrezab.com jan.rezab@gmail.com