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9/13 PPT on Blog Marketing

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Jan Ahrensggu
Jan Ahrensggu

This is the class discussion for 9/13 on Marketing via Blogs.

1 de 36
Marketing in Social Media Marketing via Blogs Created by Jan Ahrens [email_address]
Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Terminology ,[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Terminology ,[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Terminology cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Terminology cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
History ,[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com Favorite Quote: “Why did cavemen paint on the walls? I don’t care. But I do care why bloggers blog.” -- Hugh Hewitt
Blog Statistics in Fortune 100 Global Companies
Blog Statistics in Fortune 100 Global Companies
Blog Statistics in Fortune 100 Global Companies
Variations of Written Blogs by Type of Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Category of Blogs ,[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com Favorite Quote: “Blogs are good for companies that are good and bad for companies that are bad.” -- Jason Calacanis
Blog Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Corporate Blog Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Blog Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Blog Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Marketer’s Role ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Technology ,[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com Compare search results from regular search engine with a blog search engine
How to Create a Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
How to Create a Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Create a Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com ,[object Object],[object Object],[object Object],[object Object]
How to Create a Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Create a Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com ,[object Object],[object Object],[object Object]
How to Create a Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Categories of Media
Anatomy of a Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Check out these GGU Blogs Created by Jan Ahrens jbahrens2002@yahoo.com http://webdesign.about.com/cs/weblogs/a/aa063003a.htm
More “How To” Help Created by Jan Ahrens jbahrens2002@yahoo.com
How to Measure Blog Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Advantages & Disadvantages of Marketing via Blogs ,[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Ethical & Legal Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Ethical & Legal Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
The Blog Role In Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
Blog Awards
Examples of Blogs - Exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com
References and Additional Reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created by Jan Ahrens jbahrens2002@yahoo.com

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9/13 PPT on Blog Marketing

Notas del editor

  1. Top 100 Blogs: http://technorati.com/blogs/top100 Best Blogs of 2010: http://www.time.com/time/specials/packages/completelist/0,29569,1999770,00.html
  2. Burson-MarstellerEvidence-Based Communications
  3. Burson-MarstellerEvidence-Based Communications
  4. Burson-MarstellerEvidence-Based Communications
  5. MONITORING AND TEXT MINING Can review blogs and summarize what is being said about a company or topic Can rank author authority, conversation relevance, competitor analysis Other providers: Brandimensions, BrandsEye, CyberAlert, Factiva, Magpie, MotiveQuest, Nielson BuzzMetrics, Onalytica, Radian6 BLOG SEARCH ENGINES Blog search engines are different than conventional search engines which use spiders to check websites. The spiders index the information on the website. These are comprehensive but slow. Blog search engines work differently. They watch for RSS updates and when they receive one, it is immediately indexed. These are fast. Many blog search engines index social media sources only. What is the authority level of the blog? Some blog search engines offer photo or video results Features vary by blog search engine
  6. Advantages: Easy to create and update Inexpensive Wide reach; niche markets Viral potential Flexible format Search engines “like” text-heavy blogs and natural search results can be very good for blogs Allows readers to engage via comments and dialogue Integrate with other media and methods Credible (?) Disadvantages: Must be vigilant about updating and adding current information; time requirement and resources Can be hard to measure effectiveness and ROI Others can blog about your company and you can do little about it Content strategy must be targeted; tone difficult to get just right