Presentation titled The Promise – Lessons for Service Design from the Packaging of Libido Enhancers in China , to the 10 th September Pecha Kucha Tokyo. This and related research can be downloaded from: www.janchipchase.com/publications. More information on Pecha Kucha from: http://www.pecha-kucha.org/ Thanks to Mark, Astrid and the KDa All Stars for hosting, Cui Yanqing for negotiating the photo shoot cultural translation and Keiko Mori for Japanese localisation. Photo: Jan Chipchase, Chongqing, China, 2007.