Succeeding as an SEO is more than just tracking the latest algo changes; It involves solving the right problem at the right level, knowing when to commit to narrowing scope and defining what success is in a way that builds support for future efforts. Learn how to develop the curiosity to keep evolving, How to stay open to how you might be wrong, and how to become the best advocate of SEO by seeking out the smartest person you can find who disagrees with you.