A presentation made at the Southern Tagalog Industrial Engineering Seminar last September 1, 2012 at University of the Philippines - Los Banos. The event is organized by the UPLB - Industrial Engineering Students Organization (UPLB-IESO). Download the clapping / wave video at https://vimeo.com/48651988

1. 14
Lessons
in
Technopreneurship
Jane2e
Toral
h2p://www.digitalfilipino.com

2. “The
use
of
technology
as
an
integral
and
key
element
in
the
transforma6on
of
goods
or
services.”
–
Randall
Stross

3. The
Need
• Working
professionals
wanAng
to
earn
from
the
side.
• Home-­‐based
individuals
wanAng
to
earn
on
their
own.
• Desire
to
earn
full-­‐Ame
online.
• Quick-­‐fix
income
online.
• Long-­‐term
income
online.
www.homebasedelite.com

4. #1.
Be
a
dreamer

5. h2p://www.architerra.org
#2
Be
crea4ve

6. #3
Be
relevant
to
your
audience.

7. #4
Encourage
par4cipa4on,
add
fun.

8. Infograph
made
by
DigitalFilipino.com

9. Infograph
made
by
DigitalFilipino.com

10. Infograph
made
by
DigitalFilipino.com

11. #5
Be
a
guide,
remove
frustra4on.

12. #6
Be
a
trusted
solu4on
and
community.

13. h2p://digientrepreneur.com
#7
Provide
convenience.

14. #8
Meet
your
audience.

15. #9
CulAvate
leadership
Photo
credit:
PinayAds.com

16. h2p://www.coachjimsaret.ph
#10
Build
advocates

17. h2p://www.coachjimsaret.ph
#11
It
is
about
them,
not
you.

18. Despite
this
stability,
overall
engagement
is
on
the
rise.
Social
networking
now
dominates…
Select
Monthly
Online
Ac4vi4es
(%)
2009
2010
2011
VisiAng
Social
Networking
sites
51*
53
82
Search
58
76
80
Instant
messaging
63
68
69
Internet
Portal
54
73
67
VisiAng
public
chat
rooms
54
67
65
Email
63
65
64
Played
games
online
53
45
54
Listen
to
songs
in
music
websites
-­‐
-­‐
45
Downloaded
or
uploaded
music
files
online
25
37
37
Shared/posted
something
online
that
you
created
15
24
36
#12
Know
what’s
hot?
AcAviAes
showing
significant
increase
at
95%
confidence
levels
between
2009
and
2011
*
Note.
The
2009
figure
for
social
networking
includes
community
groups
/forums
Base:
Past
month
Internet
users
aged
10+
across
NaAonal
Urban
Philippines
Source:
Yahoo!-­‐Nielsen
Net
Index
2010,
2011

19. h2p://bit.ly/jamflores
#13
Change
the
Educate
the
market,
rules
of
the
show
potenAal.
game.

20. #
Prepare
for
the
sweet
spot
#
Home,
hangout,
hideout
h2p://business.manilastandardtoday.com/2012/03/28/tetangco-­‐says-­‐populaAon-­‐will-­‐bolster-­‐
growth/

22. #14
Keep
innova4ng.

23. Source:
Business
Model
GeneraAon
book
–
h2p://businessmodelgeneraAon.com

24. Source:
Business
Model
GeneraAon
book
–
h2p://businessmodelgeneraAon.com

25. Source:
Business
Model
GeneraAon
book
–
h2p://businessmodelgeneraAon.com

26. DigitalFilipino
Start-­‐Up
100
Project
Business
Model
Canvas
Online
bootcamp
Experienced
Personal
DigitalFilipino
Successful
pracAAoners
as
relaAonship
Members
as
entrepreneurs
mentors.
mentors
/
angel
Angel
investor
wanAng
to
investors
recruitment
Minimal
switch
to
Hands-­‐on
angel
bureaucracy
investor.
investors.
InternaAonal
incubators.
People
wanAng
Virtual-­‐friendly
Personal
support
for
their
Funding
E-­‐Learning
technopreneur
network
plahorm.
venture.
Prospect
E-­‐Learning
screening
plahorm
Webinar
plahorm
Minimum
of
1%
share
or
Mentoring
sessions
P100,000
successful
referral
investor
fee.
NegoAaAons

27. HomeBasedElite.com
Project
Business
Model
Canvas
MarkeAng;
Learn
pracAcal
Mentoring;
On-­‐
DTI,
BPAP,
Entrepreneurs
Gelng
skills
with
no
demand
online
CCAP,
reArees,
exploring
new
projects;
locaAon
tutorials;
OFW
business
areas.
Maintenance;
constraints.
community
organizaAons,
financial,
Training
Stay-­‐at-­‐home
delivery.
Get
project
training,
virtual
Moms
/
Dad
opportuniAes.
communiAes,
wanAng
to
earn
GoNegosyo.
Online
/
offline
from
home.
E-­‐Learning
Provide
expert
advice
as
briefing;
Website;
Social
Professionals
Project
needed.
media
wanAng
to
management
outsource
MarkeAng
Training
Domain
name
SubscripAon
(40%);
per
Web
hosAng
skill
training
(30%);
Jobs
Webinar
plahorm
(30%)
Website

28. Commitment
=
determinaAon
and
perseverance
• Always
do
your
best
and
work
hard.
• Be
in
charge.
• ConAnue
to
be
a
lifelong
learner.
8
Simple
Secrets
to
Raising
Entrepreneurs
book
by
Mary
Joy
Canon-­‐Abaquin

29. Compassion
=
moAvaAon
• Always
think
of
how
you
can
improve
people’s
lives.
• Believe
that
the
Filipino
can.
• Care
about
others.
8
Simple
Secrets
to
Raising
Entrepreneurs
book
by
Mary
Joy
Canon-­‐Abaquin

30. h2p://slideshare.net/jane2etoral
Let’s
chat
at
h2p://twi2er.com/digitalfilipino