Janette Toral shared her e-commerce insight, perspective, and programs at various events lately such as the Next Wave Cities ICT Roadshow (Baguio, Cagayan De Oro, Palawan, Naga, Laoag, Tacloban), Drupal Developers Day, 39th Philippine Business Conference and Expo.

1. Enabling
SMEs
to
do
E-­‐Commerce
Jane6e
Toral
h6p://digitalfilipino.com

2. MARKET
IS
GETTING
YOUNGER.
AVERAGE
AGE
OF
FILIPINO
IS
22.
-­‐
Secretary
Cesar
Purisima
Twitter: @digitalfilipino
#nwcph
22nd National Retail Conference & Expo
August 7 and 8, 2013
http://www.nrceph.com

3. Source: Maria Java, EffectiveMeasure.com

4. Source: Maria Java, EffectiveMeasure.com

6. Philippines
E-­‐Commerce
Index
A
Joint
Project
of
WITH
THE
SUPPORT
OF

7. METHODOLOGY
Simplicity
Regularity
Relevance
Repeatability
SUPPLY
SIDE
Reliability
Cost-­‐efficiency
Scalability
Source:
SOFSM/PMI
Retail/Wholesale

8. Extent
of
Online
Engagement
-­‐
Manufacturing
-­‐
REVENUES
DERIVED
ONLINE
PURCHASES
DONE
ONLINE
Projected
Data
from
the
Top
10,000
CorporaKons
P56.9B per month
* WORK IN PROGRESS - as of August 2013
P74.2B per month

9. Extent
of
Online
Engagement
-­‐
Retail/Wholesale
-­‐
REVENUES
DERIVED
ONLINE
PURCHASES
DONE
ONLINE
Projected
Data
from
the
Top
10,000
CorporaKons
P10.0B per month
* WORK IN PROGRESS as of August 2013
P12.5B per month

10. Extent
of
Online
Engagement
-­‐
Services
-­‐
REVENUES
DERIVED
ONLINE
PURCHASES
DONE
ONLINE
Projected
Data
from
the
Top
10,000
CorporaKons
P19.8B per month
* WORK IN PROGRESS as of August 2013
P97.8B per month

11. B2B
Online
Engagement:
Ecommerce
Index,
Summary
21%
of
GDP

12. Join
the
panel:
Voice
of
Digital
Future
For
be6er
e-­‐commerce
and
digital
markeKng
metrics
in
the
Philippines.
@digitalfilipino

13. Learn
more
h6p://digitalfilipino.com/e-­‐commerce-­‐index-­‐philippines/
Contact
Jane6e
Toral
Twi6er:
@digitalfilipino
Mobile:
+63-­‐920-­‐9508696

14. Ge]ng
into
E-­‐Commerce

15. #1 LEARN!
Join free or with fee learning activities.
http://digitalfilipino.com/ecom

17. http://digitalfilipino.com/influence
Empower people with knowledge.

18. Porter Gale FUNNEL TEST
Passion
Sweet Spot
#2 What is your passion?
Passion
Passion
TONE
Purpose

19. Porter Gale FUNNEL TEST
E-Commerce
Sweet Spot
Education
People
Change
Empower individuals with e-commerce wisdom and skills they can use
in sustaining business, advocacy, achieve better quality of life.
– Janette Toral

20. Embracing
change
#3 Building a Business Model

21. Started
October
3,
2013
P2, 500 valid for one
year.
Anyone can join
anytime. (open
calendar)

22. Digital
MarkeKng
for
Real
Estate
Teaching
online
“Samurais”
and
offline.
Site
update
DigitalFilipino
Club
Members
ConsultaKon
AdverKsing
Research
Schools
Government
Event
planners
E-­‐Learning
plaborm
CommuniKes
Veteran
player
PRC
-­‐
later
TelecommunicaKon
cost.
Site
upgrades.
AdverKsing
budget
Webinar
plaborm
Content
development
Business
Model
Canvas
Learn
online
for
one
year
Can
be
taken
anywhere,
anyKme
online.
Research-­‐based
ConsultaKon
and
learning
Start-­‐Up
100
Project
One-­‐on-­‐one.
Self-­‐service.
Group.
Social
network.
E-­‐mail.
Online
Boot
Camp
Mobile.
F2F
Training
Real
Estate
Service
Professionals
who
would
like
to
learn
digital
markeKng
to
boost
business.
Protégé
membership
Face
to
Face
Training
fees
Start-­‐Up
100
investment
ECOM
/
DIM
Summit

23. #4 understand your audience
Digital Marketing for
Real Estate Industry
Program
Janette Toral
Real Estate Service Professional
What really counts: Get continuing
Major preoccupation:
leads-sales-referrers online.
Sustaining revenue / income.
Growing family.
Worries: Not making a sale. Making ends meet.
Aspiration: Quality lifestyle. Industry recognition.
Friends say: “You
should market
online.”
Environment: Many RESP
marketing online.
Friends: Uses social media to
market online.
Boss say: “Go where the
market is. Hit your quota.”
Market offers: Various digital
marketing and e-commerce
training (generic in format)
Influencers say: “Don’t
hard sell or spam
online.”
Behavior towards
others:
Observant. May follow
lead of others.
Fears: Not
competitive
with peers.
Obstacle:
Managing time and
resource.
Appearance:
Attitude in public:
Eager & open for
Competitive. Upbeat.
partnerships
Enthusiastic.
online.
Frustration:
Not getting
results.
Wants / Needs:
Quality leads. Obstacle:
Top of mind. Prioritizing and
managing tasks.
Measure success
Sales conversion.
Authority status.

24. Twitter: @digitalfilipino
#5 Create a website

25. Craft your vision.
Make it a reality.
#6 Have an end goal

26. #7
Make
it
scale
• Demonstrate
how
growth
will
be
achieve.
• Document
and
show
proof.

27. http://www.freshnetworks.com/files/freshnetworks/FreshNetworks%20-%20Social
%20Media%20Influencers%20Report.pdf

28. http://www.freshnetworks.com/files/freshnetworks/FreshNetworks%20-%20Social
%20Media%20Influencers%20Report.pdf

29. #8
Create
a
Revenue
Model
• LifeKme
value
of
customer
– Face-­‐to-­‐face
training
– Protégé
membership
– Influencer
Referrals
/
Affiliate
– Club
Membership
– CerKfied
Programs
– Sponsorship
– ConsulKng
– Project
CollaboraKon
– Start-­‐Up
100

30. #9
Focus
/
PrioriKze
• Phase
1
– Site
build-­‐up
– Free
Content
build-­‐up
– Free
Boot
Camp
Invite
– Face-­‐to-­‐Face
Boot
Camp
– Start-­‐Up
100
ProspecKng
• Phase
2
– Site
improvement
– Free
Boot
Camp
Invite
– Paid
content
build-­‐up
– Online
subscripKon
– Face-­‐to-­‐Face
Boot
Camp
– Start-­‐Up
100
ProspecKng
– Start-­‐Up
100
Investment

31. http://digitalfilipino.com/ecom

32. http://digitalfilipino.com/ecom

33. http://digitalfilipino.com/influence
Empower people with knowledge.

36. Face-­‐to-­‐face
Boot
Camps

37. Membership
• Students
can
access
Digital
Influencer
Boot
Camp
for
free.
#ecombootcamp
• Protégé
members
can
join
exclusive
webinars.

38. Protégé Webinars

39. Focus
/
PrioriKze
• Phase
3
–
–
–
–
–
–
–
–
–
–
–
Site
improvement
Free
Boot
Camp
Invite
Paid
content
build-­‐up
PRO
subscripKon
campaign
CerKfied
Program
Build-­‐Up
Technical
Program
Build-­‐Up
Club
membership
campaign
Face-­‐to-­‐Face
Boot
Camp
Start-­‐Up
100
ProspecKng
Start-­‐Up
100
Investment
Start-­‐Up
100
Monitoring
• Phase
4
– Start-­‐Up
100
ProspecKng
– Start-­‐Up
100
Investment
– Start-­‐Up
100
Monitoring

41. From plan creation to
getting It done.

42. #10
Share
your
learning
journey.
Keep
innovaKng.
h"p://cer)fied.digitalfilipino.com

43. Let’s
connect!
@digitalfilipino
facebook.com/digitalfilipino