A webinar presentation made by Janette Toral (August 5, 2013) for the Online Mobile Marketing Inc. event for real estate agents. 40 real estate agents gathered in Cebu to watch this webinar while 12 more joined online. Lecture video at http://influencerbootcamp.digitalfilipino.com/lesson/internet-marketing-for-real-estate-agents/

1. Internet
Marketing for
Real Estate
Agents
Janette Toral
http://digitalfilipino.com/
influencer
#dimbootcamp

2. http://influencerbootcamp.digitalfilipino.com

3. InternetMarketing
101
} Everything you do to
promote a business
online.
} Public relations} Advertising} Promotion

4. Porter Gale FUNNEL TEST
Passion Passion
Sweet Spot
Purpose
TONE
Passion

5. Embracing
change

6. Howdopeople
knowaboutyou? } If you don’t have online
presence?”

7. Howdopeople
knowaboutyou?
} Word of mouth”} Booths (mall or on-site)”
} Referral”} Posting on forum and
classified sites.”

8. PillarsofInfluence

11. Haveawebsite http://www.architerra.org/
Reputation – Relevance – Meet customer goals

13. http://pinterest.com/pin/93871973455399191/

15. Haveyou“Google”yourself? } What do you see?

16. Reach

18. Investintechnology
} Be mobile”} Be visible”} Be accessible”} Be interactive”

19. http://pinterest.com/pin/93871973455389052/

20. http://pinterest.com/maitasiquijor

21. SocialMediaMaintenance

22. Thoroughly
Fill Out Your
Social Media
Profiles.

23. ShareviayourSocial
NetworkingAccounts

25. StartConversingand
BuildRelationships

26. Relevance
http://vimeo.com/20003129

27. SharemorethanPromote

29. Whatwillmakeyoureputable?
} Reach out to other
influencers.} Join Groups / Clubs.”
} Invest in education.
} Expand your capabilities.”

30. SearchforLike-
mindedPeople
toConnectWith

31. Stepstotake:
} Identify your passion
} What is your business
model?
} What is your end goal?
} Create online presence
} Connect with influences
and like-minded
persons.

32. Continue the
learning journey!
http://digitalfilipino.com/
influence
#dimbootcamp