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ORIGINAL ARTICLE
Gastroenterologists’ Views of Shared Decision Making
for Patients with Inflammatory Bowel Disease
Corey A. Siegel1 • Jennifer H. Lofland2 • Ahmad Naim2,3 • Jan Gollins4 •
Danielle M. Walls5 • Laura E. Rudder6 • Chuck Reynolds6
Received: 24 October 2014 / Accepted: 17 April 2015
Ó The Author(s) 2015. This article is published with open access at Springerlink.com
Abstract
Background There is limited information on gastroen-
terologists’ perspectives of shared decision making (SDM)
in discussions of therapeutic agents with inflammatory
bowel disease (IBD) patients.
Aims To examine gastroenterologists’ perspectives about
SDM with IBD patients, using a novel statistical hybrid
approach to analyze qualitative data.
Methods Physician interviews and online surveys were
conducted from a panel of gastroenterologists in April 2012.
Gastroenterologists were asked about their barriers to SDM,
SDM practices, relationship to their patients, knowledge of
SDM, and insights into SDM implementation. Key audio
excerpts adapted from the interviews were used for moment-
to-moment affect trace analysis in an online survey. Cluster
analysis was used to segment gastroenterologists into mu-
tually exclusive provider groups.
Results One hundred and six gastroenterologists com-
pleted the survey (88 % male; 55 % B 50 years of age).
Over three-fourths of gastroenterologists were familiar
with SDM (77 %). The vast majority of gastroenterologists
(80 %) tried to use a form of SDM with their patients; only
12 % stated that they have a systematic, consistent, and
formally documented approach to SDM. Three unique
physician clusters were identified: SDM Believers (20 %,
n = 20); SDM Skeptics (47 %, n = 47); and SDM En-
thusiasts (34 %, n = 34). The three key barriers to prac-
ticing SDM were lack of the following: time (74 %),
reimbursement (70 %), and tools (51 %). Twenty-two
percent of gastroenterologists do not currently use SDM
tools.
Conclusions Gastroenterologists lack the systematic ap-
proaches and tools for implementing SDM within their IBD
These data have been presented in part at the American College of
Gastroenterology Annual Meeting on October 22, 2012, in Las Vegas,
NV.
Electronic supplementary material The online version of this
article (doi:10.1007/s10620-015-3675-z) contains supplementary
material, which is available to authorized users.
& Jennifer H. Lofland
jlofland@its.jnj.com
Corey A. Siegel
corey.a.siegel@hitchcock.org
Ahmad Naim
anaim@incyte.com
Jan Gollins
jan@deltamodelling.com
Danielle M. Walls
danielle@bdjsolutions.com
Laura E. Rudder
laurar@benfield.com
Chuck Reynolds
chuckr@benfield.com
1
Inflammatory Bowel Disease Center, Dartmouth-Hitchcock
Medical Center, Lebanon, NH, USA
2
Janssen Scientific Affairs, LLC, 850 Ridgevew Drive,
Horsham, PA 19044, USA
3
Present Address: Incyte Corporation, Wilmington, DE, USA
4
Delta Modelling, Mt. Prospect, IL, USA
5
BDJ Solutions, Melrose, MA, USA
6
The Benfield Group, St. Louis, MO, USA
123
Dig Dis Sci
DOI 10.1007/s10620-015-3675-z
practices. These data offer a foundation for future research
in developing and testing SDM programs for gastroen-
terologists and their IBD patients.
Keywords Shared decision making Á Gastroenterology Á
Colitis ulcerative Á Inflammatory bowel diseases Á Crohn’s
disease Á Qualitative research
Introduction
Inflammatory bowel disease (IBD) is a complex disease of
the gastrointestinal system and is comprised mainly of two
major chronic disorders, Crohn’s disease and ulcerative
colitis. The chronicity of IBD, characterized by intermittent
periods of active disease and remission, requires mainte-
nance therapy usually with a combination of therapeutic
agents. Biologic therapies [e.g., anti-tumor necrosis factor
(anti-TNF) agents] have become a standard treatment op-
tion for patients with IBD, because of their effectiveness in
achieving and maintaining IBD remission, particularly in
combination with immunomodulator (thiopurine) therapy
[1]. However, having a conversation with patients about
the complex benefit–risk profiles of these agents is often
difficult and is a major cause of patient psychosocial dis-
tress in the decision-making process [2].
Research suggests that IBD patients often have only
brief and limited conversations about treatment options
with their gastroenterologists [3]. Patients with IBD may
benefit from a more collaborative and empowering deci-
sion-making process that results in a more balanced un-
derstanding of therapeutic options, a more satisfying
relationship with their physician, and increased treatment
satisfaction [4–6].
Shared decision making is a process in which decisions
are shared between physicians and patients, informed by
the best evidence available, and weighted according to the
specific characteristics and values of the patients [7].
Physicians often use decision aids in the shared decision-
making process to assist patients in making decisions re-
garding treatment options. Shared decision-making tools
increase patient participation in making treatment deci-
sions, reduce conflict regarding treatment plans, and in-
crease patient treatment satisfaction [4–6]. Other potential
benefits of the shared decision-making process and use of
shared decision-making tools may include a reduction in
medical costs, increased physician satisfaction, and im-
proved patient management of disease [8–10].
At least one study has described patients’ perspectives
on shared decision making [11]. However, to date, there is
limited information on gastroenterologists’ perspectives of
shared decision making or tools used in discussions of
therapeutic agents with IBD patients in clinical practice
[11]. The objective of the current study was to examine
gastroenterologists’ perspectives and insights into shared
decision making with IBD patients, using a novel statistical
hybrid approach to analyze qualitative data. This hybrid
research method included moment-to-moment affect trace
analyses to evaluate gastroenterologist responses to
qualitative audio content.
Materials and Methods
This was a mixed-methods research study consisting of
qualitative and quantitative components. This hybrid ap-
proach consisted of the following: (1) a qualitative compo-
nent—in-depth interviews and (2) a quantitative
component—an online physician survey using key in-depth
interview insights into moment-to-moment rated discussion.
Qualitative Research
Ten 30-min in-depth telephone interviews were conducted
with 10 physicians familiar with shared decision making in
December 2011 (nine gastroenterologists and one plastic
surgeon with extensive shared decision making experi-
ence). These physicians who were considered experts in
their field were identified by one of the authors (CAS) as
having experience with and strong opinions about shared
decision making (both positive and reserved). During these
interviews, physicians were asked questions regarding their
experience, concerns, and practicality of shared decision
making in order to identify barriers and opportunities to
more effectively and efficiently implement shared decision
making. The in-depth interview transcripts and digital
recordings (provided in online appendix) were reviewed
and analyzed to identify differing opinions and physician
perspectives expressed during the interviewing process.
Excerpts from the transcripts were selected to form an
abbreviated script, which was reenacted by actors to protect
the anonymity of the physicians actually interviewed. An
electronic digital recording of the actors role-playing,
based upon the exact words and phrases in the original
transcript, was created for use later in moment-to-moment
rating of the in-depth physician interviews by the physician
participants. The content provided from the in-depth in-
terviews with gastroenterologists was based on intervie-
wees’ professional opinions. As such, the statements made
by gastroenterologists in the interviews were not par-
ticularly emotional in their delivery. Actors voicing the
range of opinions expressed provided a more uniform de-
livery, which allowed participants to rate the content of the
opinion rather than the delivery.
Dig Dis Sci
123
Quantitative Research
The quantitative research design incorporates two
methodologies: a 15-min online quantitative survey among
gastroenterologists and a moment-to-moment rating of the
actor reenacted excerpts from in-depth physician inter-
views. In April 2012, 106 gastroenterologists from the
Research Now (Plano, TX) Physician Panel opted in to take
an 18-question online survey on shared decision making
related to IBD. The physicians were asked about the bar-
riers to shared decision making with IBD patients, deci-
sion-making practices in IBD, relationship with their IBD
patients, knowledge of shared decision making, and in-
sights into shared decision-making implementation in IBD
(see survey in online appendix).
An integral part of the online quantitative survey is the
moment-to-moment trace rating of the 7-min digital
recording based on the physician in-depth interviews. After
answering a series of discrete quantitative questions, the
106 physician participants watched a 1-min-long video
tutorial that explained the use of a media rating tool and
allowed participants to practice using the tool (see online
appendix for audio training video script). Physician par-
ticipants were also asked to ‘‘listen and rate’’ a recording
with varying views and opinions about shared decision
making and related issues. While online listening to the
digital recording, physicians used the mouse or touchpad
on a personal computer as an electronic slider moving
along a 10-point Likert scale (where 0 = ‘‘completely
disagree’’; 5 = ‘‘neutral’’; 10 = ‘‘completely agree’’) to
rate their agreement or disagreement to what was said
throughout the audio recording. After rating audio based on
the physician in-depth interviews, the participants were
asked a set of discrete follow-up questions related to the
topics presented in the audio recording.
Statistical Analyses
An average of all participants’ moment-to-moment rat-
ings/traces was presented as a single ‘‘all-trace’’ line. Ad-
ditional moment-to-moment trace lines using demographic
and other discrete variables such as gender, age, and
physician length of practice were used to examine sub-
segments of the sample.
Cluster Analysis
K-means cluster analysis was used as a data-mining tech-
nique to detect the distinct underlying patterns in media
moment-to-moment rating data that could not otherwise be
uncovered by looking at traditional demographic or other
physician segments. This technique places each participant
in a mutually exclusive cluster group having similar
patterns of response. Specifically, physician response pat-
terns within a cluster group are more similar to each other
than the patterns identified in the other clusters. The con-
sistent pattern of the moment-to-moment traces within each
cluster segment is an overall reflection of the group’s at-
titudinal and cognitive response and reaction to the issues
put forth in the shared decision-making discussion. The
response patterns for each cluster are remarkably different
from the ‘‘all-trace’’ or any other trace pattern generated by
standard demographics or a priori participant segments.
Examining the trace patterns of all the clusters over the
course of an entire rated audio discussion visually illus-
trates where clusters converge on a common point of view
(i.e., agree) and where their views dramatically differ (i.e.,
disagree). There were five physicians rating data that
formed an outlier group that was not used in the analysis of
clusters.
Segmentations
Clusters were named based on their respective cognitive
responses and attitudes inherent in moment-to-moment
trace patterns. Each cluster name was based upon the
unique response pattern and reaction (positive/negative)
related to the statements in the audio recording. Clusters
were profiled using cross-tabulations and the Chi-square
test to determine significant differences in the frequency
distributions between the clusters with respect to specific
demographic variables. Multiple discriminant analysis was
used to identify significant moments (points of divergence)
between cluster groups in terms disagreement at various
points in the discussion. The frequency distribution (per-
centage of population) was reported for categorical vari-
ables, and descriptive statistics (mean, standard deviation)
were reported for continuous variables.
Multiple Discriminant Analysis
Multiple discriminant analysis was used to determine di-
vergent points of discussion between the three clusters. The
potency index was calculated based upon the structure
matrix and eigenvalue to determine the overall impact of
each second of the discussion group. Statistically sig-
nificant sub-segments (blocks of time in seconds) within
the discussion were identified as the most divisive and
discriminating opinions between the clusters.
Results
Of the 106 gastroenterologists who completed the survey,
93 (88 %) were male. Over half of gastroenterologists were
younger than 50 years of age (55 %). The age distribution
Dig Dis Sci
123
was 33, 22, 32, 9, and 4 % in the 30–39, 40–49, 50–59,
60–69, and over 70 age groups, respectively. Almost half
(46 %) of the gastroenterologists reported working in a
private setting, and 34 % reported working in a hospital
setting. The majority of gastroenterologists were experi-
enced with 63 % having practiced for 10 years or more and
37 % having practiced for 20 years or more. Less than half
of gastroenterologists (42 %) reported seeing 26–75 IBD
patients in a month; 37 % reported seeing 10–25 patients in
a month.
Attitudes
Gastroenterologists’ attitudes generally aligned in favor of
shared decision making. Over three-fourths of gastroen-
terologists were familiar with shared decision making
(between somewhat and extremely familiar—77 %).
Physicians had a largely positive view of shared decision
making and its benefits (Fig. 1). Over three-fourths of
gastroenterologists agreed that shared decision making
leads to increased patient satisfaction (strongly agree—
55 %; somewhat agree—37 %). Over three-fourths of re-
spondents had some agreement that using shared decision
making leads to better clinical outcomes (strongly agree—
34 %; somewhat agree—46 %). Gastroenterologists re-
sponded that shared decision making is appropriate in
many situations, including ‘‘selecting a course of treatment
that may have significant risks and benefits’’ (87 %) and
‘‘deciding on elective surgical procedures’’ (78 %) (Fig. 2).
The vast majority of gastroenterologists (80 %) responded
that they tried to use a form of shared decision making with
their patients; however, only 12 % stated that they have a
systematic, consistent, and formally documented approach
to shared decision making.
Cluster Analyses
Cluster analyses revealed three physician clusters with
unique moment-to-moment trace patterns (Table 1; Fig. 3):
Shared decision-making Believers (19.8 %, n = 20);
Shared decision-making Skeptics (46.5 %, n = 47); and
Shared decision-making Enthusiasts (33.7 %, n = 34).
Shared decision-making Believers felt that shared decision
making improves patient satisfaction and engages patients,
leading to better patient adherence and potentially better
outcomes. These gastroenterologists felt that lack of time
and lack of payment for services were barriers to shared
decision-making implementation. They also believed that
shared decision making would provide legal protection and
if legal protection is demonstrated, they would have an
even greater interest in implementing shared decision
making.
Shared decision-making Skeptics were less likely to see
patients as qualified to participate in treatment decisions.
They had neutral agreement that shared decision making
has an impact on patient satisfaction and outcomes. Sixty
percent (60 %) of Skeptics were confident in clinical cen-
ters of excellence versus 77 % of Enthusiasts and 90 % of
Believers (p = 0.047). Similarly, only 19 % of skeptics
were confident in the public sector’s ability to provide
useful shared decision-making tools compared with 44 %
of Enthusiasts and 55 % of Believers (p = 0.035). In
contrast, shared decision-making Enthusiasts believed that
physicians should engage patients in the decision-making
Fig. 1 Gastroenterologists’ view of shared decision making and its benefits
Dig Dis Sci
123
process and that patient opinions on treatment need to be
respected even if a physician disagrees. Enthusiasts had
strong agreement that shared decision making would have
an impact on patient satisfaction and outcomes and were
most likely to currently use and document shared decision
making (Fig. 4). Figure 4 depicts a visual representation of
moment-to-moment ratings, by physician cluster, of the
reenacted in-depth physician interview by physician par-
ticipants, through the use of a mouse or touchpad on a
personal computer to slide along a 10-point Likert scale
based on the participant’s degree of agreement or dis-
agreement. Of particular note, is the strong disagreement
among Enthusiasts with the statements ‘‘I don’t think
shared decision making changes clinical outcomes’’ and
‘‘Just because a patient feels good about his decision, or is
confident in his choices, doesn’t mean he’s making a good
decision.’’
Over half of shared decision-making Believers (55 %)
and one-third of Enthusiasts (33 %) were more likely than
Skeptics to indicate that they make sure to use shared
Fig. 2 Gastroenterologists believe shared decision making is appropriate in many situations
Table 1 Gastroenterologist cluster analysis (see Fig. 4 for representative quotes)
Physician cluster Characteristics
Shared decision-
making
‘‘Believers’’
(19.8 %)
Believe that shared decision making improves patient satisfaction and engages patients, leading to better patient
adherence and potentially better outcomes
Feel that time and lack of payment for services are barriers to shared decision-making implementation
Believe shared decision making would provide legal protection
If this is demonstrated, they will have an even greater interest in implementing shared decision making
Are less likely to document shared decision making
Shared decision-
making
‘‘Skeptics’’
(46.5 %)
Are less likely to see patients as qualified to participate in treatment decisions
Had neutral agreement that shared decision making has an impact on patient satisfaction and outcomes
Process of shared decision making is less systematic and not well documented
Shared decision-
making
‘‘Enthusiasts’’
(33.7 %)
Believe that patients’ opinions on treatment need to be respected even if a physician disagrees
Have a strong agreement that shared decision making will have an impact on patient satisfaction and outcomes
Most likely to currently use and document shared decision making
Dig Dis Sci
123
decision making with their patients while Skeptics were
more likely to indicate that they try to use shared decision
making but ‘‘don’t push it’’ (77 %, p = 0.045). Over half
of shared decision-making Enthusiasts (58 %, p = 0.052)
indicated that their practice of shared decision making is
systematic and well documented versus 50 % of Believers
and 28 % of Skeptics. In contrast to the physician moment-
to-moment ratings broken out by cluster, the segment rat-
ings including length of practice (Fig. 5), number of IBD
patients per month, and familiarity with shared decision
making yielded little insight. These variables were not
valuable as a means to discriminate physician views on
shared decision making.
Key Barriers
Gastroenterologists responded that the three key barriers to
practicing shared decision making were lack of the fol-
lowing: time (74 %), reimbursement (70 %), and tools or
decision aids (51 %). Other barriers to practicing shared
decision making reported by gastroenterologists included:
(1) not enough evidence that shared decision making will
produce better clinical outcomes (28 %), (2) fear of legal
liability (28 %), (3) not enough evidence that shared de-
cision making will produce increased patient satisfaction
(19 %), and (4) lack of space in their office or practice
setting to conduct shared decision making (10 %).
Shared Decision-Making Tools
The majority of gastroenterologists reported that the most
important feature of a shared decision-making tool was one
that appealed to patients and was easy to use (75 %). Other
important features of a shared decision-making tool in-
cluded: (1) communicates treatment risk and benefit in-
formation in ways patients can understand (59 %), (2)
could be used by allied staff to help patients (39 %), (3)
could be used at home or in the office (34 %), (4) sum-
marizes information about the patient before their office
visit (33 %), (5) captures information about the patient’s
fears, values, lifestyles, and lifestyle priorities (28 %), and
(6) comes in multiple formats (e.g., online, DVD, print,
smartphone application; 17 %). Almost three-fourths
(72 %) of Skeptics indicated that ‘‘communicates treatment
risk and benefit in ways patients can understand’’ is one of
the three most essential features in creating a shared de-
cision-making tool compared with 60 % of Believers and
41 % of Enthusiasts (p = 0.019).
Twenty-two percent of gastroenterologists responded
that they currently do not use shared decision-making tools.
Fig. 3 Moment-to-moment trace patterns by unique physician clusters
Dig Dis Sci
123
Those who responded that they do use tools or decision
aids (70 %) primarily use printed materials such as bro-
chures and copies of articles. Others reported using Web
sites (41 %), worksheets that walk patients through deci-
sion factors (22 %), and videos (7 %). Gastroenterologists
have the greatest confidence in professional organizations
to provide shared decision-making tools (clinical centers of
excellence—72 %; professional society/college—78 %).
Respected providers and colleagues with expertise in
shared decision making are also a trusted source (55 %).
Over one-third (36 %) of shared decision-making Enthu-
siasts indicated that they use worksheets with patients
compared with 20 % of Believers and 15 % of Skeptics
(p = 0.084). Similarly, Enthusiasts were more likely to use
Web sites as a tool (58 %) compared with approximately
35 % of Skeptics and Believers (p = 0.098).
Discussion
In March 2012, the National Academy for State Health
Policy produced a report on shared decision making that
advocated the advancement of patient-centered care
through federal and state legislation [12]. This report em-
phasizes the current relevance of implementing shared
decision making nationally in alignment with ongoing
healthcare reform initiatives. Shared decision-making ef-
forts have been raised as a priority in the Affordable Care
Act (ACA), which calls for ‘‘certification of patient deci-
sion aids; the development, update, and production of pa-
tient decision aids to assist providers in educating patients;
and, grants to support implementation.’’
Given the dearth of shared decision-making research
among IBD stakeholders and the ripe climate for legislative
change, the results of the current study are timely and
relevant. The current decision-making approach for IBD
treatment in the gastroenterologist–patient conversation
has left some patients and caregivers confused and con-
cerned about IBD treatment [2]. Understanding gastroen-
terologists’ perspectives on shared decision making is
essential for implementing appropriate tools for individuals
with IBD [13]. Furthermore, with the recent availability of
shared decision-making tools for IBD, there is an oppor-
tunity to develop and test a shared decision-making pro-
gram for individuals with IBD while meeting the needs of
gastroenterologists [13, 14].
Gastroenterologists in the current study identified rea-
sons for resistance to practicing shared decision making.
These reasons were described as a lack of the following in
clinical practice: time, reimbursement, shared decision-
Fig. 4 Respondent moment-to-moment responses based on cluster analysis—audio segment: perspectives on shared decision making
Dig Dis Sci
123
making tools or decision aids, data supporting better clin-
ical outcomes and patient satisfaction, and office space.
These barriers to implementing shared decision making are
similar to those reported by other healthcare professionals
[12, 15, 16].
Approximately three-fourths of gastroenterologists in
this study stated that they were using shared decision-
making tools and identified the important features of a
shared decision-making tool. They identified their greatest
resources as printed materials, Web sites, and professional
organizations. Although most of the doctors responded that
they are using shared decision-making tools, it is clear that
many of the ‘‘tools’’ to which they refer are informational
media versus true decision aids. Regardless, use of these
educational materials suggests that gastroenterologists are
clearly open to engaging in properly developed shared
decision-making tools. Studies have shown that the use of
shared decision-making tools improves knowledge of
healthcare choices, increases the proportion of patients
with realistic perceptions of benefits and harms, lowers
decisional conflict, reduces the number of patients pas-
sively involved in decision making, reduces the number of
patients undecided after counseling, improves agreement
between patient values and the healthcare option chosen,
and reduces costs [8, 17–19]. However, one-fourth of
gastroenterologists in this study reported that they do not
use shared decision-making tools. One of the reasons given
by gastroenterologists in this study for resistance to prac-
ticing shared decision making was the lack of IBD decision
aids. These data suggest that the availability of an IBD
decision aid may facilitate the practice of shared decision
making by gastroenterologists in the IBD clinical setting.
The results of this study demonstrated that gastroen-
terologists are familiar with shared decision making but
lack systematic, consistent, and documented approaches
and tools for implementing it within their practice settings.
Using moment-to-moment rated discussion as a novel
methodology for identifying the varying perceptions of
shared decision making among gastroenterologists, three
unique physician groups were identified: shared decision-
making Believers (20 %), Skeptics (47 %), and Enthusiasts
(34 %). The larger group of Skeptics confirms the current
lack of acceptance and implementation of shared decision
making among gastroenterologists in conversations with
IBD patients. The main difference between gastroen-
terologist shared decision-making Believers and Enthusi-
asts is that Enthusiasts are more likely to systematically
document shared decision making and use tools (Web sites
and worksheets). Although systematic documentation of
shared decision making has not been standardized and
Fig. 5 Moment-to-moment trace patterns by length of physician practice
Dig Dis Sci
123
varies by setting, many organizations have suggested the
benefits of documenting the shared decision-making pro-
cess [20].
Further explanation of the concept of the three physician
clusters in the context of moment-to-moment rating studies
may be helpful. During the analysis phase of the moment-to-
moment results, we compared the ratings of different seg-
ments including demographic subgroups and clusters. We
identified segment ratings that were nearly identical, dis-
tinctly different (e.g., moving in the opposite direction), and
different in intensity or degree of ratings. Comparing these
segment ratings enabled better understanding of where there
was a consensus of opinion and divergence of opinions, and
where certain segments felt more or less strongly about a
topic than another segment. The difference in degree found
in the moment-to-moment ratings is analogous to looking at
the rating of a restaurant as a 9 or 10 on a 10-point scale
versus a 6 or 7. Both are positive ratings of the restaurant;
however, one group is much more enthusiastic.
The novel hybrid mixed-methods approach used in this
study effectively integrated both qualitative and quanti-
tative data to identify the shared decision-making needs
and practices of gastroenterologists in the context of IBD
treatment options. Qualitative data adapted from the in-
depth physician interviews on shared decision making
generated an online moment-to-moment rated discussion
to which gastroenterologists could interact and respond.
Gastroenterologists who participated in this online rated
discussion were able to integrate both positive and
negative contents in forming their overall evaluation of
the content. Although this type of research has been used
extensively and validated in other fields such as television
advertisements and political research, this methodology is
new in medical research [21–23]. Moment-to-moment
research has recently been conducted in IBD patients to
identify patients’ perceptions of the shared decision-
making process in IBD treatment [24]. The combined use
of moment-to-moment trace analysis, cluster analyses,
and multiple discriminant analysis offers a solution to the
historical difficulty of quantifying, analyzing, and inter-
preting qualitative research. Subsequently, the novelty of
this hybrid approach in medical research and with IBD is
also a limitation of the study. Given the novelty and small
sample size of the study, interpretations may not be
generalizable to the larger gastroenterologist population
or to all gastroenterologist practices. Further studies using
this hybrid methodology to evaluate gastroenterologists’
perceptions and practice of shared decision making with
IBD patients are warranted.
In summary, this was the first study to use a novel research
hybrid methodology integrating both qualitative and quan-
titative data to identify gastroenterologists’ perceptions and
practices of shared decision making with IBD patients.
Although gastroenterologists are familiar with and interest-
ed in shared decision making, they lack the systematic ap-
proaches and tools for implementing shared decision making
within their IBD practice settings. These data offer a foun-
dation for future research in developing and testing shared
decision-making programs for gastroenterologists and their
patients with IBD.
Acknowledgments This study was sponsored by Janssen Scientific
Affairs, LLC (Horsham, PA). The authors wish to acknowledge the
following individual for their contributions and critical review during
the development of this manuscript on behalf of Janssen Scientific
Affairs, LLC: Kim Poinsett-Holmes, PharmD of Poinsett Publica-
tions, Inc. for medical writing and editorial assistance.
Conflict of interest Corey Siegel has received consulting fees from
Abbvie, BiolineRX, Given Imaging, Lilly, Janssen, Salix, Millenium,
Pfizer, Prometheus, Takeda, UCB as well as grants from CCFA,
AHRQ (1R01HS021747-01) Abbvie, Janssen, Salix, Warner-Chilcott,
and UCB. Jennifer Lofland is an employee of Janssen Scientific Af-
fairs, LLC. At the time of the study, Ahmad Naim was an employee
of Janssen Scientific Affairs, LLC. Danielle Walls, Jan Collins, Laura
Rudder, and Chuck Reynolds were employed as subcontractors by
Janssen Scientific Affairs, LLC.
Open Access This article is distributed under the terms of the
Creative Commons Attribution-NonCommercial 4.0 International
License (http://creativecommons.org/licenses/by-nc/4.0/), which per-
mits any noncommercial use, distribution, and reproduction in any
medium, provided you give appropriate credit to the original author(s)
and the source, provide a link to the Creative Commons license, and
indicate if changes were made.
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Gastroenterologists' Views of Shared Decision Making for Patients with Inflamamatory Bowl Disease

  • 1. ORIGINAL ARTICLE Gastroenterologists’ Views of Shared Decision Making for Patients with Inflammatory Bowel Disease Corey A. Siegel1 • Jennifer H. Lofland2 • Ahmad Naim2,3 • Jan Gollins4 • Danielle M. Walls5 • Laura E. Rudder6 • Chuck Reynolds6 Received: 24 October 2014 / Accepted: 17 April 2015 Ó The Author(s) 2015. This article is published with open access at Springerlink.com Abstract Background There is limited information on gastroen- terologists’ perspectives of shared decision making (SDM) in discussions of therapeutic agents with inflammatory bowel disease (IBD) patients. Aims To examine gastroenterologists’ perspectives about SDM with IBD patients, using a novel statistical hybrid approach to analyze qualitative data. Methods Physician interviews and online surveys were conducted from a panel of gastroenterologists in April 2012. Gastroenterologists were asked about their barriers to SDM, SDM practices, relationship to their patients, knowledge of SDM, and insights into SDM implementation. Key audio excerpts adapted from the interviews were used for moment- to-moment affect trace analysis in an online survey. Cluster analysis was used to segment gastroenterologists into mu- tually exclusive provider groups. Results One hundred and six gastroenterologists com- pleted the survey (88 % male; 55 % B 50 years of age). Over three-fourths of gastroenterologists were familiar with SDM (77 %). The vast majority of gastroenterologists (80 %) tried to use a form of SDM with their patients; only 12 % stated that they have a systematic, consistent, and formally documented approach to SDM. Three unique physician clusters were identified: SDM Believers (20 %, n = 20); SDM Skeptics (47 %, n = 47); and SDM En- thusiasts (34 %, n = 34). The three key barriers to prac- ticing SDM were lack of the following: time (74 %), reimbursement (70 %), and tools (51 %). Twenty-two percent of gastroenterologists do not currently use SDM tools. Conclusions Gastroenterologists lack the systematic ap- proaches and tools for implementing SDM within their IBD These data have been presented in part at the American College of Gastroenterology Annual Meeting on October 22, 2012, in Las Vegas, NV. Electronic supplementary material The online version of this article (doi:10.1007/s10620-015-3675-z) contains supplementary material, which is available to authorized users. & Jennifer H. Lofland jlofland@its.jnj.com Corey A. Siegel corey.a.siegel@hitchcock.org Ahmad Naim anaim@incyte.com Jan Gollins jan@deltamodelling.com Danielle M. Walls danielle@bdjsolutions.com Laura E. Rudder laurar@benfield.com Chuck Reynolds chuckr@benfield.com 1 Inflammatory Bowel Disease Center, Dartmouth-Hitchcock Medical Center, Lebanon, NH, USA 2 Janssen Scientific Affairs, LLC, 850 Ridgevew Drive, Horsham, PA 19044, USA 3 Present Address: Incyte Corporation, Wilmington, DE, USA 4 Delta Modelling, Mt. Prospect, IL, USA 5 BDJ Solutions, Melrose, MA, USA 6 The Benfield Group, St. Louis, MO, USA 123 Dig Dis Sci DOI 10.1007/s10620-015-3675-z
  • 2. practices. These data offer a foundation for future research in developing and testing SDM programs for gastroen- terologists and their IBD patients. Keywords Shared decision making Á Gastroenterology Á Colitis ulcerative Á Inflammatory bowel diseases Á Crohn’s disease Á Qualitative research Introduction Inflammatory bowel disease (IBD) is a complex disease of the gastrointestinal system and is comprised mainly of two major chronic disorders, Crohn’s disease and ulcerative colitis. The chronicity of IBD, characterized by intermittent periods of active disease and remission, requires mainte- nance therapy usually with a combination of therapeutic agents. Biologic therapies [e.g., anti-tumor necrosis factor (anti-TNF) agents] have become a standard treatment op- tion for patients with IBD, because of their effectiveness in achieving and maintaining IBD remission, particularly in combination with immunomodulator (thiopurine) therapy [1]. However, having a conversation with patients about the complex benefit–risk profiles of these agents is often difficult and is a major cause of patient psychosocial dis- tress in the decision-making process [2]. Research suggests that IBD patients often have only brief and limited conversations about treatment options with their gastroenterologists [3]. Patients with IBD may benefit from a more collaborative and empowering deci- sion-making process that results in a more balanced un- derstanding of therapeutic options, a more satisfying relationship with their physician, and increased treatment satisfaction [4–6]. Shared decision making is a process in which decisions are shared between physicians and patients, informed by the best evidence available, and weighted according to the specific characteristics and values of the patients [7]. Physicians often use decision aids in the shared decision- making process to assist patients in making decisions re- garding treatment options. Shared decision-making tools increase patient participation in making treatment deci- sions, reduce conflict regarding treatment plans, and in- crease patient treatment satisfaction [4–6]. Other potential benefits of the shared decision-making process and use of shared decision-making tools may include a reduction in medical costs, increased physician satisfaction, and im- proved patient management of disease [8–10]. At least one study has described patients’ perspectives on shared decision making [11]. However, to date, there is limited information on gastroenterologists’ perspectives of shared decision making or tools used in discussions of therapeutic agents with IBD patients in clinical practice [11]. The objective of the current study was to examine gastroenterologists’ perspectives and insights into shared decision making with IBD patients, using a novel statistical hybrid approach to analyze qualitative data. This hybrid research method included moment-to-moment affect trace analyses to evaluate gastroenterologist responses to qualitative audio content. Materials and Methods This was a mixed-methods research study consisting of qualitative and quantitative components. This hybrid ap- proach consisted of the following: (1) a qualitative compo- nent—in-depth interviews and (2) a quantitative component—an online physician survey using key in-depth interview insights into moment-to-moment rated discussion. Qualitative Research Ten 30-min in-depth telephone interviews were conducted with 10 physicians familiar with shared decision making in December 2011 (nine gastroenterologists and one plastic surgeon with extensive shared decision making experi- ence). These physicians who were considered experts in their field were identified by one of the authors (CAS) as having experience with and strong opinions about shared decision making (both positive and reserved). During these interviews, physicians were asked questions regarding their experience, concerns, and practicality of shared decision making in order to identify barriers and opportunities to more effectively and efficiently implement shared decision making. The in-depth interview transcripts and digital recordings (provided in online appendix) were reviewed and analyzed to identify differing opinions and physician perspectives expressed during the interviewing process. Excerpts from the transcripts were selected to form an abbreviated script, which was reenacted by actors to protect the anonymity of the physicians actually interviewed. An electronic digital recording of the actors role-playing, based upon the exact words and phrases in the original transcript, was created for use later in moment-to-moment rating of the in-depth physician interviews by the physician participants. The content provided from the in-depth in- terviews with gastroenterologists was based on intervie- wees’ professional opinions. As such, the statements made by gastroenterologists in the interviews were not par- ticularly emotional in their delivery. Actors voicing the range of opinions expressed provided a more uniform de- livery, which allowed participants to rate the content of the opinion rather than the delivery. Dig Dis Sci 123
  • 3. Quantitative Research The quantitative research design incorporates two methodologies: a 15-min online quantitative survey among gastroenterologists and a moment-to-moment rating of the actor reenacted excerpts from in-depth physician inter- views. In April 2012, 106 gastroenterologists from the Research Now (Plano, TX) Physician Panel opted in to take an 18-question online survey on shared decision making related to IBD. The physicians were asked about the bar- riers to shared decision making with IBD patients, deci- sion-making practices in IBD, relationship with their IBD patients, knowledge of shared decision making, and in- sights into shared decision-making implementation in IBD (see survey in online appendix). An integral part of the online quantitative survey is the moment-to-moment trace rating of the 7-min digital recording based on the physician in-depth interviews. After answering a series of discrete quantitative questions, the 106 physician participants watched a 1-min-long video tutorial that explained the use of a media rating tool and allowed participants to practice using the tool (see online appendix for audio training video script). Physician par- ticipants were also asked to ‘‘listen and rate’’ a recording with varying views and opinions about shared decision making and related issues. While online listening to the digital recording, physicians used the mouse or touchpad on a personal computer as an electronic slider moving along a 10-point Likert scale (where 0 = ‘‘completely disagree’’; 5 = ‘‘neutral’’; 10 = ‘‘completely agree’’) to rate their agreement or disagreement to what was said throughout the audio recording. After rating audio based on the physician in-depth interviews, the participants were asked a set of discrete follow-up questions related to the topics presented in the audio recording. Statistical Analyses An average of all participants’ moment-to-moment rat- ings/traces was presented as a single ‘‘all-trace’’ line. Ad- ditional moment-to-moment trace lines using demographic and other discrete variables such as gender, age, and physician length of practice were used to examine sub- segments of the sample. Cluster Analysis K-means cluster analysis was used as a data-mining tech- nique to detect the distinct underlying patterns in media moment-to-moment rating data that could not otherwise be uncovered by looking at traditional demographic or other physician segments. This technique places each participant in a mutually exclusive cluster group having similar patterns of response. Specifically, physician response pat- terns within a cluster group are more similar to each other than the patterns identified in the other clusters. The con- sistent pattern of the moment-to-moment traces within each cluster segment is an overall reflection of the group’s at- titudinal and cognitive response and reaction to the issues put forth in the shared decision-making discussion. The response patterns for each cluster are remarkably different from the ‘‘all-trace’’ or any other trace pattern generated by standard demographics or a priori participant segments. Examining the trace patterns of all the clusters over the course of an entire rated audio discussion visually illus- trates where clusters converge on a common point of view (i.e., agree) and where their views dramatically differ (i.e., disagree). There were five physicians rating data that formed an outlier group that was not used in the analysis of clusters. Segmentations Clusters were named based on their respective cognitive responses and attitudes inherent in moment-to-moment trace patterns. Each cluster name was based upon the unique response pattern and reaction (positive/negative) related to the statements in the audio recording. Clusters were profiled using cross-tabulations and the Chi-square test to determine significant differences in the frequency distributions between the clusters with respect to specific demographic variables. Multiple discriminant analysis was used to identify significant moments (points of divergence) between cluster groups in terms disagreement at various points in the discussion. The frequency distribution (per- centage of population) was reported for categorical vari- ables, and descriptive statistics (mean, standard deviation) were reported for continuous variables. Multiple Discriminant Analysis Multiple discriminant analysis was used to determine di- vergent points of discussion between the three clusters. The potency index was calculated based upon the structure matrix and eigenvalue to determine the overall impact of each second of the discussion group. Statistically sig- nificant sub-segments (blocks of time in seconds) within the discussion were identified as the most divisive and discriminating opinions between the clusters. Results Of the 106 gastroenterologists who completed the survey, 93 (88 %) were male. Over half of gastroenterologists were younger than 50 years of age (55 %). The age distribution Dig Dis Sci 123
  • 4. was 33, 22, 32, 9, and 4 % in the 30–39, 40–49, 50–59, 60–69, and over 70 age groups, respectively. Almost half (46 %) of the gastroenterologists reported working in a private setting, and 34 % reported working in a hospital setting. The majority of gastroenterologists were experi- enced with 63 % having practiced for 10 years or more and 37 % having practiced for 20 years or more. Less than half of gastroenterologists (42 %) reported seeing 26–75 IBD patients in a month; 37 % reported seeing 10–25 patients in a month. Attitudes Gastroenterologists’ attitudes generally aligned in favor of shared decision making. Over three-fourths of gastroen- terologists were familiar with shared decision making (between somewhat and extremely familiar—77 %). Physicians had a largely positive view of shared decision making and its benefits (Fig. 1). Over three-fourths of gastroenterologists agreed that shared decision making leads to increased patient satisfaction (strongly agree— 55 %; somewhat agree—37 %). Over three-fourths of re- spondents had some agreement that using shared decision making leads to better clinical outcomes (strongly agree— 34 %; somewhat agree—46 %). Gastroenterologists re- sponded that shared decision making is appropriate in many situations, including ‘‘selecting a course of treatment that may have significant risks and benefits’’ (87 %) and ‘‘deciding on elective surgical procedures’’ (78 %) (Fig. 2). The vast majority of gastroenterologists (80 %) responded that they tried to use a form of shared decision making with their patients; however, only 12 % stated that they have a systematic, consistent, and formally documented approach to shared decision making. Cluster Analyses Cluster analyses revealed three physician clusters with unique moment-to-moment trace patterns (Table 1; Fig. 3): Shared decision-making Believers (19.8 %, n = 20); Shared decision-making Skeptics (46.5 %, n = 47); and Shared decision-making Enthusiasts (33.7 %, n = 34). Shared decision-making Believers felt that shared decision making improves patient satisfaction and engages patients, leading to better patient adherence and potentially better outcomes. These gastroenterologists felt that lack of time and lack of payment for services were barriers to shared decision-making implementation. They also believed that shared decision making would provide legal protection and if legal protection is demonstrated, they would have an even greater interest in implementing shared decision making. Shared decision-making Skeptics were less likely to see patients as qualified to participate in treatment decisions. They had neutral agreement that shared decision making has an impact on patient satisfaction and outcomes. Sixty percent (60 %) of Skeptics were confident in clinical cen- ters of excellence versus 77 % of Enthusiasts and 90 % of Believers (p = 0.047). Similarly, only 19 % of skeptics were confident in the public sector’s ability to provide useful shared decision-making tools compared with 44 % of Enthusiasts and 55 % of Believers (p = 0.035). In contrast, shared decision-making Enthusiasts believed that physicians should engage patients in the decision-making Fig. 1 Gastroenterologists’ view of shared decision making and its benefits Dig Dis Sci 123
  • 5. process and that patient opinions on treatment need to be respected even if a physician disagrees. Enthusiasts had strong agreement that shared decision making would have an impact on patient satisfaction and outcomes and were most likely to currently use and document shared decision making (Fig. 4). Figure 4 depicts a visual representation of moment-to-moment ratings, by physician cluster, of the reenacted in-depth physician interview by physician par- ticipants, through the use of a mouse or touchpad on a personal computer to slide along a 10-point Likert scale based on the participant’s degree of agreement or dis- agreement. Of particular note, is the strong disagreement among Enthusiasts with the statements ‘‘I don’t think shared decision making changes clinical outcomes’’ and ‘‘Just because a patient feels good about his decision, or is confident in his choices, doesn’t mean he’s making a good decision.’’ Over half of shared decision-making Believers (55 %) and one-third of Enthusiasts (33 %) were more likely than Skeptics to indicate that they make sure to use shared Fig. 2 Gastroenterologists believe shared decision making is appropriate in many situations Table 1 Gastroenterologist cluster analysis (see Fig. 4 for representative quotes) Physician cluster Characteristics Shared decision- making ‘‘Believers’’ (19.8 %) Believe that shared decision making improves patient satisfaction and engages patients, leading to better patient adherence and potentially better outcomes Feel that time and lack of payment for services are barriers to shared decision-making implementation Believe shared decision making would provide legal protection If this is demonstrated, they will have an even greater interest in implementing shared decision making Are less likely to document shared decision making Shared decision- making ‘‘Skeptics’’ (46.5 %) Are less likely to see patients as qualified to participate in treatment decisions Had neutral agreement that shared decision making has an impact on patient satisfaction and outcomes Process of shared decision making is less systematic and not well documented Shared decision- making ‘‘Enthusiasts’’ (33.7 %) Believe that patients’ opinions on treatment need to be respected even if a physician disagrees Have a strong agreement that shared decision making will have an impact on patient satisfaction and outcomes Most likely to currently use and document shared decision making Dig Dis Sci 123
  • 6. decision making with their patients while Skeptics were more likely to indicate that they try to use shared decision making but ‘‘don’t push it’’ (77 %, p = 0.045). Over half of shared decision-making Enthusiasts (58 %, p = 0.052) indicated that their practice of shared decision making is systematic and well documented versus 50 % of Believers and 28 % of Skeptics. In contrast to the physician moment- to-moment ratings broken out by cluster, the segment rat- ings including length of practice (Fig. 5), number of IBD patients per month, and familiarity with shared decision making yielded little insight. These variables were not valuable as a means to discriminate physician views on shared decision making. Key Barriers Gastroenterologists responded that the three key barriers to practicing shared decision making were lack of the fol- lowing: time (74 %), reimbursement (70 %), and tools or decision aids (51 %). Other barriers to practicing shared decision making reported by gastroenterologists included: (1) not enough evidence that shared decision making will produce better clinical outcomes (28 %), (2) fear of legal liability (28 %), (3) not enough evidence that shared de- cision making will produce increased patient satisfaction (19 %), and (4) lack of space in their office or practice setting to conduct shared decision making (10 %). Shared Decision-Making Tools The majority of gastroenterologists reported that the most important feature of a shared decision-making tool was one that appealed to patients and was easy to use (75 %). Other important features of a shared decision-making tool in- cluded: (1) communicates treatment risk and benefit in- formation in ways patients can understand (59 %), (2) could be used by allied staff to help patients (39 %), (3) could be used at home or in the office (34 %), (4) sum- marizes information about the patient before their office visit (33 %), (5) captures information about the patient’s fears, values, lifestyles, and lifestyle priorities (28 %), and (6) comes in multiple formats (e.g., online, DVD, print, smartphone application; 17 %). Almost three-fourths (72 %) of Skeptics indicated that ‘‘communicates treatment risk and benefit in ways patients can understand’’ is one of the three most essential features in creating a shared de- cision-making tool compared with 60 % of Believers and 41 % of Enthusiasts (p = 0.019). Twenty-two percent of gastroenterologists responded that they currently do not use shared decision-making tools. Fig. 3 Moment-to-moment trace patterns by unique physician clusters Dig Dis Sci 123
  • 7. Those who responded that they do use tools or decision aids (70 %) primarily use printed materials such as bro- chures and copies of articles. Others reported using Web sites (41 %), worksheets that walk patients through deci- sion factors (22 %), and videos (7 %). Gastroenterologists have the greatest confidence in professional organizations to provide shared decision-making tools (clinical centers of excellence—72 %; professional society/college—78 %). Respected providers and colleagues with expertise in shared decision making are also a trusted source (55 %). Over one-third (36 %) of shared decision-making Enthu- siasts indicated that they use worksheets with patients compared with 20 % of Believers and 15 % of Skeptics (p = 0.084). Similarly, Enthusiasts were more likely to use Web sites as a tool (58 %) compared with approximately 35 % of Skeptics and Believers (p = 0.098). Discussion In March 2012, the National Academy for State Health Policy produced a report on shared decision making that advocated the advancement of patient-centered care through federal and state legislation [12]. This report em- phasizes the current relevance of implementing shared decision making nationally in alignment with ongoing healthcare reform initiatives. Shared decision-making ef- forts have been raised as a priority in the Affordable Care Act (ACA), which calls for ‘‘certification of patient deci- sion aids; the development, update, and production of pa- tient decision aids to assist providers in educating patients; and, grants to support implementation.’’ Given the dearth of shared decision-making research among IBD stakeholders and the ripe climate for legislative change, the results of the current study are timely and relevant. The current decision-making approach for IBD treatment in the gastroenterologist–patient conversation has left some patients and caregivers confused and con- cerned about IBD treatment [2]. Understanding gastroen- terologists’ perspectives on shared decision making is essential for implementing appropriate tools for individuals with IBD [13]. Furthermore, with the recent availability of shared decision-making tools for IBD, there is an oppor- tunity to develop and test a shared decision-making pro- gram for individuals with IBD while meeting the needs of gastroenterologists [13, 14]. Gastroenterologists in the current study identified rea- sons for resistance to practicing shared decision making. These reasons were described as a lack of the following in clinical practice: time, reimbursement, shared decision- Fig. 4 Respondent moment-to-moment responses based on cluster analysis—audio segment: perspectives on shared decision making Dig Dis Sci 123
  • 8. making tools or decision aids, data supporting better clin- ical outcomes and patient satisfaction, and office space. These barriers to implementing shared decision making are similar to those reported by other healthcare professionals [12, 15, 16]. Approximately three-fourths of gastroenterologists in this study stated that they were using shared decision- making tools and identified the important features of a shared decision-making tool. They identified their greatest resources as printed materials, Web sites, and professional organizations. Although most of the doctors responded that they are using shared decision-making tools, it is clear that many of the ‘‘tools’’ to which they refer are informational media versus true decision aids. Regardless, use of these educational materials suggests that gastroenterologists are clearly open to engaging in properly developed shared decision-making tools. Studies have shown that the use of shared decision-making tools improves knowledge of healthcare choices, increases the proportion of patients with realistic perceptions of benefits and harms, lowers decisional conflict, reduces the number of patients pas- sively involved in decision making, reduces the number of patients undecided after counseling, improves agreement between patient values and the healthcare option chosen, and reduces costs [8, 17–19]. However, one-fourth of gastroenterologists in this study reported that they do not use shared decision-making tools. One of the reasons given by gastroenterologists in this study for resistance to prac- ticing shared decision making was the lack of IBD decision aids. These data suggest that the availability of an IBD decision aid may facilitate the practice of shared decision making by gastroenterologists in the IBD clinical setting. The results of this study demonstrated that gastroen- terologists are familiar with shared decision making but lack systematic, consistent, and documented approaches and tools for implementing it within their practice settings. Using moment-to-moment rated discussion as a novel methodology for identifying the varying perceptions of shared decision making among gastroenterologists, three unique physician groups were identified: shared decision- making Believers (20 %), Skeptics (47 %), and Enthusiasts (34 %). The larger group of Skeptics confirms the current lack of acceptance and implementation of shared decision making among gastroenterologists in conversations with IBD patients. The main difference between gastroen- terologist shared decision-making Believers and Enthusi- asts is that Enthusiasts are more likely to systematically document shared decision making and use tools (Web sites and worksheets). Although systematic documentation of shared decision making has not been standardized and Fig. 5 Moment-to-moment trace patterns by length of physician practice Dig Dis Sci 123
  • 9. varies by setting, many organizations have suggested the benefits of documenting the shared decision-making pro- cess [20]. Further explanation of the concept of the three physician clusters in the context of moment-to-moment rating studies may be helpful. During the analysis phase of the moment-to- moment results, we compared the ratings of different seg- ments including demographic subgroups and clusters. We identified segment ratings that were nearly identical, dis- tinctly different (e.g., moving in the opposite direction), and different in intensity or degree of ratings. Comparing these segment ratings enabled better understanding of where there was a consensus of opinion and divergence of opinions, and where certain segments felt more or less strongly about a topic than another segment. The difference in degree found in the moment-to-moment ratings is analogous to looking at the rating of a restaurant as a 9 or 10 on a 10-point scale versus a 6 or 7. Both are positive ratings of the restaurant; however, one group is much more enthusiastic. The novel hybrid mixed-methods approach used in this study effectively integrated both qualitative and quanti- tative data to identify the shared decision-making needs and practices of gastroenterologists in the context of IBD treatment options. Qualitative data adapted from the in- depth physician interviews on shared decision making generated an online moment-to-moment rated discussion to which gastroenterologists could interact and respond. Gastroenterologists who participated in this online rated discussion were able to integrate both positive and negative contents in forming their overall evaluation of the content. Although this type of research has been used extensively and validated in other fields such as television advertisements and political research, this methodology is new in medical research [21–23]. Moment-to-moment research has recently been conducted in IBD patients to identify patients’ perceptions of the shared decision- making process in IBD treatment [24]. The combined use of moment-to-moment trace analysis, cluster analyses, and multiple discriminant analysis offers a solution to the historical difficulty of quantifying, analyzing, and inter- preting qualitative research. Subsequently, the novelty of this hybrid approach in medical research and with IBD is also a limitation of the study. Given the novelty and small sample size of the study, interpretations may not be generalizable to the larger gastroenterologist population or to all gastroenterologist practices. Further studies using this hybrid methodology to evaluate gastroenterologists’ perceptions and practice of shared decision making with IBD patients are warranted. In summary, this was the first study to use a novel research hybrid methodology integrating both qualitative and quan- titative data to identify gastroenterologists’ perceptions and practices of shared decision making with IBD patients. Although gastroenterologists are familiar with and interest- ed in shared decision making, they lack the systematic ap- proaches and tools for implementing shared decision making within their IBD practice settings. These data offer a foun- dation for future research in developing and testing shared decision-making programs for gastroenterologists and their patients with IBD. Acknowledgments This study was sponsored by Janssen Scientific Affairs, LLC (Horsham, PA). The authors wish to acknowledge the following individual for their contributions and critical review during the development of this manuscript on behalf of Janssen Scientific Affairs, LLC: Kim Poinsett-Holmes, PharmD of Poinsett Publica- tions, Inc. for medical writing and editorial assistance. Conflict of interest Corey Siegel has received consulting fees from Abbvie, BiolineRX, Given Imaging, Lilly, Janssen, Salix, Millenium, Pfizer, Prometheus, Takeda, UCB as well as grants from CCFA, AHRQ (1R01HS021747-01) Abbvie, Janssen, Salix, Warner-Chilcott, and UCB. Jennifer Lofland is an employee of Janssen Scientific Af- fairs, LLC. At the time of the study, Ahmad Naim was an employee of Janssen Scientific Affairs, LLC. Danielle Walls, Jan Collins, Laura Rudder, and Chuck Reynolds were employed as subcontractors by Janssen Scientific Affairs, LLC. 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