This presentation is the first of a three part series. Although the titled is borrowed for this localized presentation, the second part in the three-part series has greater reference and is credited to John Murphy's book "The How of Wow". Mr. Murphy is an award winning and best selling author, speaker and management consultant. Please visit:www.venturemanagmentconsultants.com for a full list of his books on a variety of life and career changing subjects.

1. THE HOW
OF WOW
First impressions.
Lasting impressions.
Stand out from the
crowd.
Janice MacLean | 2013

2. THE HOW OF WOW
 You never get a second chance
to make a FIRST IMPRESSION
THE HOW OF WOW

3. THE HOW OF WOW

4. FIRST IMPRESSIONS
Psychology studies reveal that first
impressions are formed within 7 to 17 seconds
of meeting someone
55% of a person’s opinion is determined by
physical appearance
THE HOW OF WOW

5. THE HOW OF WOW

6. FIRST IMPRESSIONS
It could make or break your meeting
Dress appropriately and conservatively
Be careful with accessories, perfumes, hair-
styles and footwear, anything that may be
distracting
THE HOW OF WOW

7. THE HOW OF WOW

8. FIRST IMPRESSIONS
Statistics indicate that first impressions are
also determined by the words we use
7% of what we think of other’s is based on
what they say
THE HOW OF WOW

9. FIRST IMPRESSIONS
Before you meet someone for the first time,
think about the impression you want to project
Use appropriate language for the situation
THE HOW OF WOW

10. THE HOW OF WOW
STRIKE THE RIGHT
TONE

11. FIRST IMPRESSIONS
38% of a person’s first impression is
determined by the tone of their voice
Speak the way you want to be perceived
THE HOW OF WOW

12. THE HOW OF WOW
BODY
LANGUAG
E

13. FIRST IMPRESSIONS
93% of people’s judgments of others are
based on non-verbal communication
How you stand, sit and shake hands
communicates a lot more than what you say
THE HOW OF WOW

14. FIRST IMPRESSIONS
Good body posture, a nice smile, and eye
contact
Sitting too casually, or unconsciously striking a
pose
Pay attention and make adjustments
THE HOW OF WOW

15. THE HOW OF WOW
USE SOMEONE’s NAME
OFTEN

16. FIRST IMPRESSIONS
People like it when you remember their name
and call them by name
Addressing people by their name increases the
likelihood that they will respond by 36%
THE HOW OF WOW

17. FIRST IMPRESSIONS
As soon as you learn someone’s name, say it
back to them and then repeat it throughout the
conversation
If you didn’t catch their name, be sure to ask
for it
THE HOW OF WOW

18. THE HOW OF WOW
BE ON TIME

19. FIRST IMPRESSIONS
Always be on time.
Arrive at least 15 minutes early
One of the worst offences is not respecting
someone else’s time
THE HOW OF WOW

20. THE HOW OF WOW
FOCUS ON THE OTHER
PERSON

21. FIRST IMPRESSIONS
Talking too much (about yourself) bores your
listener
Show you are interested in establishing a
connection
Have a list of questions ready that you want to
ask
THE HOW OF WOW

22. THE HOW OF WOW
BE A GOOD
LISTENER

23. FIRST IMPRESSIONS
Business studies indicate that listening is a top
skill needed to succeed in business
Unfortunately, most people only retain about
50% of what they hear
THE HOW OF WOW

24. FIRST IMPRESSIONS
Be an exceptional listener and ask follow-up
questions to show you were listening
React to comments with phrases such as;
 “That makes sense.”
 “Could you tell me more about that?”
THE HOW OF WOW

25. THE HOW OF WOW
BE CAREFUL WITH
HUMOUR

26. FIRST IMPRESSIONS
Unless you are an auditioning comedian, be
careful or just avoid humour and sarcasm
Humour is easily misinterpreted
THE HOW OF WOW

27. THE HOW OF WOW
NEVER, EVER, EVER,
EVER DIS

28. FIRST IMPRESSIONS
Find the silver lining, the lessons learned
Express only positive thoughts and comments
Never …dislike, disagree, discuss
disappointments, displeasures, distaste,
disgust
THE HOW OF WOW

29. THE HOW OF WOW
BE
MEMORABLE

30. LASTING IMPRESSIONS
Make yourself memorable
Highlight your best features and focus on your
attributes and capabilities
Highlight every triumph, challenge overcome
and achievement related to both personal and
professional experiences
THE HOW OF WOW

31. THE HOW OF WOW
LAST
IMPRESSIONS

32. LAST IMPRESSIONS
Express gratitude for the meeting
Thank the person for the time they spent with
you
If it’s an interview, follow up with a hand written
thank you card
THE HOW OF WOW

33. THE HOW
OF WOW
First impressions.
Lasting impressions.
Stand out from the
crowd.
Janice MacLean | 2013