Social media presentation
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This document provides an overview of social media and tools for social media management. It begins with definitions and examples of different social media platforms like Twitter, Facebook, Instagram, YouTube, and LinkedIn. It then discusses tools like HootSuite and WordPress that can be used to publish content to multiple social networks at once, track analytics, and manage teams. Key features of HootSuite include publishing to social networks, analytics reporting, and social listening. Key features of WordPress include publishing tools, CRM systems, and integrating tools to sell products or services. The document emphasizes using social media tools to schedule posts, connect accounts, and provide analytics to manage a social media presence.
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Social media presentation
- 1. Social Media A lesson in getting you started on the internet.
- 2. AGENDA What is social Media Overview of Tools HootSuite Wordpress
- 3. Social Media Explained Twitter : I am eating an #Apple Facebook : I like apples Four Square : This is where I eat apples Instagram : Here is a vintage photo of my apple You Tube : Here is me eating an apple LinkedIIn : My Skills include apple picking Pintrest : Here is an apple pie recipe G+ : I am a google employee who likes to eat apples Confused on what the difference between all the different platforms of social media?
- 5. Tools
- 6. Comparisons Publish to Social Networks Publish to Social Networks Publish to Social Networks Facebook, Twitter, YouTube and Foursqare Analytics Reporting Analytics Reporting Analytics Reporting Archive of Historical Conversations Organize and track conversations within your team Create Content with Social Canvas Assign tasks to team to respond to posts Assign tasks to specific roles Team member capability Track keywords , every mention of your brand Allows you to track @mentions, create search streams hashtags, geo location Social Listening allows you to track conversations within these social networks Mobile apps
- 7. Tools
- 8. Tools WordPress • • • • Publishing Tool CRM System Integrating Tool Sell your service or product.
- 9. Tools Wordpress • Provide Feeds to your social networks • Include Social Sharing Buttons • Promote All Your Social Network Accounts With a Single Sidebar Widget • Always keep it fresh
- 10. JetPack Easy Plugin. Display social sharing buttons for websites such as Facebook, Twitter, LinkedIn, Google+ and several others after each post or page.
- 11. Tools
- 12. The Right Theme What do you want your website to do List the Features Search Themes Understand the limitations Start Creating
- 14. Tools Social Management • Schedule posts. • Social Listening. • Connect numerous social media accounts. • Provide analytics. • Shorten URLs.
- 16. Klout Score
- 17. Thank You Contact: info@haltech.ca or visit haltech.ca Upcoming HalTech Events: haltech.ca/en-us/events.aspx LinkedIn discussion group: Professionals in PJ’s www.linkedin.com/groups?gid=4862633&trk=hb_side_g This is a live discussion forum that coincides with HalTech's webinar series with a goal of creating an additional channel to engage experts as a followup to webinar topics
Notas del editor
- Thank you for joining brainyYack and HalTech this evening.
- There is no magic number but the average looks to be 2 – 3 posts a dayThis study by Social Bakers illustrates the average number of posts per day by brands compared to media:
- Social Media Management Tools
- NotificationsConnect your site with popular social networks feeds into your siteAnd social share buttons to push data back out.As you publish it posts for you to your favorite social networks and to your site
- Persona
- Follow what others are saying about you
- Here are some of the top signals we measure by network: Facebook Mentions: A mention of your name in a post indicates an effort to engage with you directly.Likes: The simplest action that shows engagement with the content you create.Comments: As a reaction to content you share, comments also reflect direct engagement by your network.Subscribers: Subscriber count is a more persistent measure of influence that grows over time.Wall Posts: Posts to your wall indicate both influence and engagement.Friends: Friend count measures the reach of your network but is less important than how your network engages with your content.Twitter Retweets: Retweets increase your influence by exposing your content to extended follower networks.Mentions: People seeking your attention by mentioning you is a strong signal of influence. We also take into account the differences in types of mentions, including “via” and “cc.”List Memberships: Being included on lists curated by other users demonstrates your areas of influence.Followers: Follower count is one factor in your Score, but we heavily favor engagement over size of audience.Replies: Replies show that you are consistently engaging your network with quality content.Google+ Comments: As a reaction to content you share, comments also reflect direct engagement by your network.+1’s: The simplest action that shows engagement with the content you create.Reshares: Reshares increase your influence by exposing your content to extended networks on Google+.LinkedIn Title: Your reported title on LinkedIn is a signal of your real-world influence and is persistent.Connections: Your connection graph helps validate your real-world influence.Recommenders: The recommenders in your network add additional signals to the contribution LinkedIn makes to your Score.Comments: As a reaction to content you share, comments also reflect direct engagement by your network.Klout+K received: Receiving +K increases your Klout Score by an amount that is capped in every 90-day measurement cycle to protect the integrity of the Score.foursquare Tips Done: The number of suggestions you’ve left that have been completed indicate your ability to influence others on foursquare.Wikipedia Inlinks: Measures the total number of inbound links to a page.Ratio of Inlinks to Outlinks: Compares the number of inbound links to a page to the number of outbound links.Page Importance (as measured by PageRank): Measured by applying a PageRank algorithm against the Wikipedia page graph.