What startups basically need to get to the next level, is the right money and the right vision. That is, besides drive, passion, pizza, and a partner that allows long hours, of course. With the right client-oriented vision, entrepreneurs will be able to create revenue layers, allowing for steady growth. And by focusing on clients as their main source of income, entrepreneurs become less dependent on their investors -- even more, their investors will be more interested in their venture. Presentation at Tech Startup Day on September 19, 2013 for a group of enthousiastic startups.

1. To the next level
Tech Startup Day / September 19, 2013 / Brussels
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2. To the next level
 What’s your next level?
> No revenue yet
> First revenue
> Mature revenue
> Huuuuuuuge revenue
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3. To the next level
 Needed
> …
> The right vision
> The right money
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4. The right money
 Clients  no refund
 Investors  30% return / year
 Subsidies  co-funding required
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5. The right money
 Create revenue “layers”
> Recurring revenue
> Repetitive revenue
> One-time revenue
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6. The right money
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€
t
Customer acquisition cost >> Short-term revenue
turnover
margin
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7. The right money
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€
t
Customer acquisition cost << Long-term revenue
turnover
margin
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8. The right money
 Repetitive business
> Customer Satisfaction
> Customer-perceived Customer Value
 Recurrent business
> Legal or Technical Lock-in
> Customer-perceived Customer Value
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9. The right money
 Customer Value
> Added-value for the (business of the) client
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10. The right money
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11. The right money
 Customer Value
> Added-value for the (business of the) client
 Customer-perceived
> Promise it – Do it – Get it confirmed
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12. The right money
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13. The right money
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14. To the next level
 Needed
> …
> The right vision
> The right money
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15. The right vision
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Daily Practice
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16. The right vision
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BoD
ExCo
Strategic Intent
Daily Practice
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17. The right vision
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BoD
ExCo
Strategic Intent
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18. The right vision
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BoD
ExCo
Keeping profit,
processes, people,
clients, planet, …
balanced
? ? ? ? ? ? ?
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19. The right vision
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BoD
ExCo
Increase shareholder
value!
Take the money
and run!
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20. The right vision
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BoD
ExCo
Add value to the
business of clients!
Add value to the
business of clients!
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21. The right vision
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Steadily increasing
shareholder value
Motivated partners
& collaborators
Value for clients
Durable
processes
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22. The right vision
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23. To the next level
 Needed
> …
> The right vision
> The right money
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24. Success !
 Jan Lagast
Senior Advisor
+32 9 244 76 76
jan.lagast@forte.eu
 www.forte.eu
19-9-2013 / © FORTE / P 24startups.be