We’ve all had to sit through sales presentations that made us long to reclaim the time we lost while listening to them. And many of us have had to give presentations and hoped that our audience wasn’t feeling that same way. Sales presentations are an integral part of the sales process, and when done right, are effective and profitable for the salesperson and the company. However, when they are not done right, they can be boring and useless. Fortunately, there are some tips that can help you make the most of the next sales presentation you present to a prospect. The following are seven important tips to consider:

1. Perfect Your Sales
Presentation
7 Tips from the pros

2. Know Your Prospect.
Never go into a sales presentation without doing your homework first. You need to
know who will be listening to your presentation, who the decision-makers are, and
how your product or service will help them. Each presentation you give should be
tailored to each specific prospect – in other words, don’t use the same generic
presentation with every prospect. Modify it to make sure it appeals to each
prospect.

3. Utilize Presentations Tools
There are lots of tools out there online that can make your presentation look great
– use them. But you need to look deeper than just clicking on your PowerPoint
icon, and choosing a template. Chances are good that your prospect has seen
those templates a hundred times before. Look for presentation tools that are not
as widely used, offer you customization options, and look great.

4. Offer Solutions.
If you did number one correctly, then you should know what your prospect’s
challenges are and how your product will solve them. That’s what you want to
address in your presentation – specifically, and at the beginning of your
presentation. This will let your prospect know that you have done your research,
that you have solutions, and that they should sit up and listen.

5. Use Stories
Telling stories helps you connect with your audience on an emotional level. If you
have a story (one that’s true; you need to be genuine) that is relevant to your
presentation and to your prospect, then you should use it.

6. Allow Time For Q & A.
Before your presentation, be sure that you know what time frame you are working
with, and leave time for answering questions at the end. It’s a good idea to come
up with a list of possible questions your prospect may ask beforehand, so that you
are comfortable answering them if they are asked. During Q & A, if you don’t know
the answer to something, that’s okay, just say so and promise to get back to the
prospect with the answer. Then be sure to do it – it’s a great opportunity for
another conversation that may strengthen your relationship.

7. Keep It Short
No one loves long presentations. Use the time that you have wisely, make your
key points quickly, and allow time for interaction at the end. Your prospects are
likely busy people, and they will appreciate your efficiency and open
communication.

8. Having Said That...
Sales presentations don’t have to be a source of anxiety for the presenter or
boredom for the audience when you use these tips. The key is to speak to the
prospects’ needs, be personable and genuine, and offer solutions. Remember
these strategies and you will see a difference in the outcomes of sales
presentations in your future.