The document discusses how organizations can think more digitally by embracing constant change, abandoning perfection, automating routine tasks, challenging old ways of doing things, and empowering employees to make decisions autonomously within a clear shared vision and strategic goals. It provides examples of how to support digital thinking through abandoning perfection in content, disrupting old ways, automating processes, and embracing ideas from unrelated fields. Recommendations include evaluating tasks based on their value and automation potential, testing new tools, and asking questions to challenge the status quo.
4. Evolution
Digital Camera in
Camera camera phone
Bookstores Amazon.com eBooks
Facebook
Letter Email
Post
5. Evolve or die
Evolve or die
No other industry lives by this credo
more than digital.
But it’s not really about being “digital”.
It’s about being open to change.
7. reject status quo
Evolve or die
Free video calls
Strangers investing in your business
Everything Richard Branson has done,
Strangers giving you money
ever,
10. Social is everywhere
• More brand touchpoints than ever before
• People and companies interact directly
Which means:
We expect immediate responses & issue
resolution
11. Infinite networks
•It was never what you knew.
•But it’s no longer who you know…
… but who your friend of a friend knows.
Which means: It’s essential to be
“findable” online and everywhere.
12. Everything always available
• Cloud networks mean we have access to
everything, anywhere, anytime
• Contacts, eBooks, music, sales databases,
documents
Which means: Info & systems need to be
available so teams can meet expectations
13. Good enogh revolution
• Mp3’s trump CD’s
• Fast + good idea > perfection
Which means: We need to value sharing
info over perfection
14. Why embrace digital thinking?
• Travel is a digital pioneer
• It’s how business is done today
It’s not *just* about embracing digital.
It’s about embracing what digital stands
for.
16. Abandon perfection
“[Moving towards] less polished
content and faster production times.
In the past, all marketing materials
were placed under intense scrutiny
before anything was put online.”
17. Abandon perfection
"[The content] might even have
spelling mistakes in it.
If it's a video, it might just be a very
quick, ‘hey, here is how I tackle this
problem…”
19. One bite at time
It doesn’t have to be “finished”
20. Disrupt old ways
Just because it’s always been done
that way, doesn’t mean it’s right.
Challenge old processes by offering a
leaner solution.
21. Automate
Automate & streamline routine or
labour intensive processes.
Frees up your time to do the high
value stuff.
Frees up your time to do the fun stuff.
22. Steal ideas
Look at what other organizations are
doing and test ideas here.
Think about what “unrelated”
technologies could make life easier.
23. ROI on your effort
How much time are you putting into a
task?
Is the payoff worth that time?
Is there something more valuable you
could be doing?
24. Tech is everyone’s job
Technology has seeped into
everyone’s job.
Take ownership of it and how it
impacts your work and department.
25. Openness breeds innovation
Open up the system.
You lose some control, but you gain
ideas that you never would have
thought of.
26. Openness breeds innovation
Sample US Gov open data projects:
•Tool to allow U.S. citizens to access their
own health data
•RFP-EZ: allows startups to have access to
compete for government projects
•Open access to data from industries such
as energy, education, non-profits and
safety
27. Get used to constant change
By the time the strategic annual plan
is presented and approved, at least 3
things have changed in our operating
environment.
Need to be nimble, flexible, and ready.
28. Innovation is everyone’s job
Embracing technology and taking
ownership is table stakes.
There is no ”it’s not my job” or “that’s
not for my department” when it
comes to improvement.
30. The fundamental requirement to
support digital thinking at an
organizational level is not a “clear
shared vision”.
31. But is a clear, shared vision that is so
ingrained that it’s rote.
32. Autonomous strategic direction
Think about what happens when you
drive.
When driving on the highway, how
much of your conscious thought is
actually focused on driving?
33. Autonomous strategic direction
The nervous system determines the
body’s response to thousands upon
thousands of simultaneous inputs
received from our environment.
.
The brain has little say in how our
body responds most of the time.
And this is a good thing.
34. Autonomous strategic direction
What if we were able to support goals
with the same degree of semi-
autonomous behavior as we do when
we drive a car?
35. Autonomous strategic direction
It would mean:
•Junior staff relieve workload from
mgmt team
•True empowerment
•OK to make mistakes
•Breed innovation
•Breeds improvement
We’ve seen a lot of evolution over our lives – even over the past few years. Things that were “new” and cutting edge are old hat.
Nothing amazing is achieved without taking some risks and sometimes flying in the face of all sensibility. Ignoring status quo, taking risks, flying in the face of impossible has resulted in some IMPOSSIBLE achievements
Nothing amazing is achieved without taking some risks and sometimes flying in the face of all sensibility. Ignoring status quo, taking risks, flying in the face of impossible has resulted in some IMPOSSIBLE achievements
The old adage is that it’s not what you know, but who you know.That’s MORE the case today than ever before
We’re getting spoiled. Google and Apple and Microsoft are making everything accessible ALWAYS.So if our teams don’t have the ability to support this type of flexibility for our customers, we’re failing.
Songs on iPod’s can’t match the quality of CD’s – but it’s good enough. Recognize that the value placed on POLISH has reduced in a digital age – it’s about getting it out there and in people’s handsImage from: http://seanolive.blogspot.ca/2010/09/harman-debunks-youthful-music-myths.html
Travel like (almost) no other industry has embraced digital marketing and tools. We can’t ignore itIt is beyond marketing departments though – embracing digital is a face of working today
30 second MBA is from Fast company (http://www.fastcompany.com/mba/video/mba2282/nancy-roscheinski-what-first-step-getting-your-team-board-new-idea-or-strategy) Arguablycrappily-edited videos with great gems of content, put out by a major business magazine.Currently sponsored by Lincoln.If this is good enough for them…
“eat the elephant one bite at a time” - break projects out into sensible chucks and realize that it will NEVER be finished. That’s ok – it means that you can release, test, refine. Diagram from http://www.dachisgroup.com/2012/02/wrangling-complexity-the-service-oriented-company/
Great resource” disrupt book.
What REALLY needs to be done by a person? What could be done with a simple system?
Look BEYOND “other similar companies” – which companies do we admire? What cool things or technologies could we implement here?e.g. using an email program to manage sales databases – it has segmenting tools, and IS a built in communication system.
Digital marketing is famously more measurable than traditionalThink about the return on investment for each of your, and your dept’s activities > is it worth it?Is there any actual benefit?
It’s not just for IT and Marketing teams – it’s pervasive in every system and every tool and every departmentNeed to embrace to go extinct
This is at the heart of Apple and Andriod App storesGoogle maps are a great example Canadian governmenthas nearly 13,000 datasets open for anyone to build things outUS haspiolt projectGoogle allows anyone to build on top of their dataApple has millions of apps because they allow people to create their own ideas
If the US government can do it with their data and systems… how about us?
This is completely from: http://www.fastcompany.com/1603160/strategic-planning-is-dead-long-live-strategy-executionWhat percentage of your brain is coordinating your foot that is pressing on the pedal, with your arm that is controlling the steering wheel, while taking in the data from your eyes as they scan the environment around you? It is quite amazing to realize that we get to our destination while our conscious thoughts are focused on everything but our driving.Over 90% of our behavioral responses to our environment occurs semi-autonomously.
This is completely from: http://www.fastcompany.com/1603160/strategic-planning-is-dead-long-live-strategy-execution
This is completely from: http://www.fastcompany.com/1603160/strategic-planning-is-dead-long-live-strategy-executionWhere the corporate body could respond to the rapidly changing environment with the speed and accuracy of decisions that ensure our ultimate success, much as the human body gets us to our destination? Where every part, from the head to the toes had an ingrained understanding of what needed to be done and why, and could make decisions on the fly to support the overarching goal?
(e.g. registration & payment for tourism talks – why not use EventBtrite)
Blogs for non-visitor audiences?Articles?Videos
Free up our valuable time and resources producing something that makes a difference.
(e.g. SalesForce.com integration with email program could segment then automate targeted info for media, travel trade, etc)databases integrates into segmented email programs)
(A disruptive hypothesis is an intentionally unrea- sonable statement that gets your thinking flowing in a different direction. – Disrupt book)