46. SO WHAT?
▸ why?
▸ what do you wish to
achieve: sales, PR,
awareness, leads, CRM?
47. SO WHAT?
▸ why?
▸ what do you wish to
achieve: sales, PR,
awareness, leads, CRM?
▸ do you have the
resources: staff, know-
how, budget?
48. SO WHAT?
▸ why?
▸ what do you wish to
achieve: sales, PR,
awareness, leads, CRM?
▸ do you have the
resources: staff, know-
how, budget?
▸ will it integrate with your
business goals, marketing
objectives, other media
initiatives?
49. SO WHAT?
▸ why?
▸ what do you wish to
achieve: sales, PR,
awareness, leads, CRM?
▸ do you have the
resources: staff, know-
how, budget?
▸ will it integrate with your
business goals, marketing
objectives, other media
initiatives?
▸ in-house vs outsourced?
50. SO WHAT?
▸ why?
▸ what do you wish to
achieve: sales, PR,
awareness, leads, CRM?
▸ do you have the
resources: staff, know-
how, budget?
▸ will it integrate with your
business goals, marketing
objectives, other media
initiatives?
▸ in-house vs outsourced?
▸ measure, analyse, revise!