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IPSA presentation, March 2012

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japie swanepoel
japie swanepoel

How can the packaging industry benefit from social media?

EmpresarialesTecnología
1 de 68
Social Media 2012
The 2012 Stats
The 2012 Stats
The 2012 Stats
The 2012 Stats
The 2012 Stats
HAS SM CHANGED CONSUMER BEHAVIOUR?
HAS SM CHANGED CONSUMER BEHAVIOUR? News
HAS SM CHANGED CONSUMER BEHAVIOUR? News Decide
HAS SM CHANGED CONSUMER BEHAVIOUR? News Decide Communicate
HAS SM CHANGED CONSUMER BEHAVIOUR? News Decide Communicate Learn
HAS SM CHANGED CONSUMER BEHAVIOUR? News Decide Communicate Learn Play
so what is it to me and my business?
WHY SHOULD WE USE SOCIAL MEDIA?
WHY SHOULD WE USE SOCIAL MEDIA? •To listen
WHY SHOULD WE USE SOCIAL MEDIA? •To listen •To engage
WHY SHOULD WE USE SOCIAL MEDIA? •To listen •To engage •To respond
BUT WHY?
BUT WHY? • Brand image
BUT WHY? • Brand image • Industry image
BUT WHY? • Brand image • Industry image • Attract talent
BUT WHY? • Brand image • Industry image • Attract talent •R &D
BUT WHY? • Brand image • Industry image • Attract talent •R &D • Generate leads
BUT WHY? • Brand image • Internal communication • Industry image • Attract talent •R &D • Generate leads
BUT WHY? • Brand image • Internal communication • Industry image • Reputation • Attract talent management •R &D • Generate leads
BUT WHY? • Brand image • Internal communication • Industry image • Reputation • Attract talent management •R &D • PR • Generate leads
BUT WHY? • Brand image • Internal communication • Industry image • Reputation • Attract talent management •R &D • PR • Generate leads • Marketing
DO YOU HAVE AN ACTION PLAN?
DO YOU HAVE AN ACTION PLAN? • Make a start
DO YOU HAVE AN ACTION PLAN? • Make a start • Put a plan in place
DO YOU HAVE AN ACTION PLAN? • Make a start • Put a plan in place • Have a goal in mind
DO YOU HAVE AN ACTION PLAN? • Make a start • Put a plan in place • Have a goal in mind • Implement, measure, adjust and implement again!
INTERACTIVECONCEPTS.CO.ZA JAPIE@INTERACTIVECONCEPTS.CO.ZA TWITTER: @JAPIES

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IPSA presentation, March 2012

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