58. YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplish
decide which platforms to utilise
59. YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplish
decide which platforms to utilise
do you have a theme?
60. YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplish
decide which platforms to utilise
do you have a theme?
make sure the plan is in line with the overall comms
strategy
61. YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplish
decide which platforms to utilise
do you have a theme?
make sure the plan is in line with the overall comms
strategy
draw up a monthly content calendar
62. YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplish
decide which platforms to utilise
do you have a theme?
make sure the plan is in line with the overall comms
strategy
draw up a monthly content calendar
text
63. YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplish
decide which platforms to utilise
do you have a theme?
make sure the plan is in line with the overall comms
strategy
draw up a monthly content calendar
text
images
64. YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplish
decide which platforms to utilise
do you have a theme?
make sure the plan is in line with the overall comms
strategy
draw up a monthly content calendar
text
images
links
65. YOUR SOCIAL MEDIA PLAN
decide what you wish to accomplish
decide which platforms to utilise
do you have a theme?
make sure the plan is in line with the overall comms
strategy
draw up a monthly content calendar
text
images
links
partners, associates,service providers, community
101. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
102. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
103. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news,
events, messages, campaigns?
104. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news,
events, messages, campaigns?
▸ communicate with your
existing fans, followers,
community?
105. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news,
events, messages, campaigns?
▸ communicate with your
existing fans, followers,
community?
▸ Print, TV, radio, outdoor can
create awareness, excitement,
news.
106. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news,
events, messages, campaigns?
▸ communicate with your
existing fans, followers,
community?
▸ Print, TV, radio, outdoor can
create awareness, excitement,
news.
▸ Only SM can generate a
CONVERSATION: 2-way
interaction
107. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news,
events, messages, campaigns?
▸ communicate with your
existing fans, followers,
community?
▸ Print, TV, radio, outdoor can
create awareness, excitement,
news.
▸ Only SM can generate a
CONVERSATION: 2-way
interaction
▸ every action you take should
be aimed at interaction
108. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news,
events, messages, campaigns?
▸ communicate with your
existing fans, followers,
community?
▸ Print, TV, radio, outdoor can
create awareness, excitement,
news.
▸ Only SM can generate a
CONVERSATION: 2-way
interaction
▸ every action you take should
be aimed at interaction
▸ likes, shares, comments, views,
retweets, regrammes.
110. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is not
engaging!
111. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is not
engaging!
your fans aren’t
REALLY your fans
112. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is not
engaging!
your fans aren’t
REALLY your fans
you’re hanging out in
the wrong places
113. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is not
engaging!
your fans aren’t
REALLY your fans
you’re hanging out in
the wrong places
your offer / message is
not appealing enough
114. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
your content is not
engaging!
your fans aren’t
REALLY your fans
you’re hanging out in
the wrong places
your offer / message is
not appealing enough
you are not relevant
116. 10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
117. 10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
118. 10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
119. 10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
120. 10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
121. 10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
122. 10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
123. 10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
8.action plan
124. 10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
8.action plan
9.be critical about content
125. 10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
8.action plan
9.be critical about content
10.create content that begs
engagement!
126. 10 TIPS FOR UPPING YOUR ENGAGEMENT
1.review & analyse
2.interact with influencers
3.create events
4.manage / purge followers
5.be where you must be
6.stay relevant
7.content strategy
8.action plan
9.be critical about content
10.create content that begs
engagement!
Engagement with brands
on Instagram is 10 times
higher than Facebook,
54 times higher than
Pinterest, and 84 times
higher than Twitter
136. SM ADS ESSENTIALS
decide what you wish to accomplish:
more likes, followers, views
promote a specific campaign on the platform
137. SM ADS ESSENTIALS
decide what you wish to accomplish:
more likes, followers, views
promote a specific campaign on the platform
promote a web site
138. SM ADS ESSENTIALS
decide what you wish to accomplish:
more likes, followers, views
promote a specific campaign on the platform
promote a web site
decide which platforms to utilise
139. SM ADS ESSENTIALS
decide what you wish to accomplish:
more likes, followers, views
promote a specific campaign on the platform
promote a web site
decide which platforms to utilise
identify target market demographics: age, gender,
location, existing followers?
140. SM ADS ESSENTIALS
decide what you wish to accomplish:
more likes, followers, views
promote a specific campaign on the platform
promote a web site
decide which platforms to utilise
identify target market demographics: age, gender,
location, existing followers?
budget: daily, monthly, total campaign
141. SM ADS ESSENTIALS
decide what you wish to accomplish:
more likes, followers, views
promote a specific campaign on the platform
promote a web site
decide which platforms to utilise
identify target market demographics: age, gender,
location, existing followers?
budget: daily, monthly, total campaign
measure: analytics on the platform, web site, short
links
160. BE WHERE THE ACTION IS!
sponsored events
launches
161. BE WHERE THE ACTION IS!
sponsored events
launches
conferences
162. BE WHERE THE ACTION IS!
sponsored events
launches
conferences
functions: awards ceremonies
163. BE WHERE THE ACTION IS!
sponsored events
launches
conferences
functions: awards ceremonies
assign a #
164. BE WHERE THE ACTION IS!
sponsored events
launches
conferences
functions: awards ceremonies
assign a #
send some-one to do
instagram posts, tweet, FB
posts, retweet, tag
165. BE WHERE THE ACTION IS!
sponsored events
launches
conferences
functions: awards ceremonies
assign a #
send some-one to do
instagram posts, tweet, FB
posts, retweet, tag
incentivise interaction
166. BE WHERE THE ACTION IS!
sponsored events
launches
conferences
functions: awards ceremonies
assign a #
send some-one to do
instagram posts, tweet, FB
posts, retweet, tag
incentivise interaction
@japies
167. BE WHERE THE ACTION IS!
sponsored events
launches
conferences
functions: awards ceremonies
assign a #
send some-one to do
instagram posts, tweet, FB
posts, retweet, tag
incentivise interaction
@japies
live video
168. BE WHERE THE ACTION IS!
sponsored events
launches
conferences
functions: awards ceremonies
assign a #
send some-one to do
instagram posts, tweet, FB
posts, retweet, tag
incentivise interaction
@japies
live video
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Followers
Order by:
ALL CRITERIA FOLLOW MODE SELECTED (0)
78.1M
Followers
634K
Following
42.9M
Followers
122
Following
31.4M
Followers
169
Following
16.5M
Followers
155
Following
8662K
Followers
3842
Following
7858K
Followers
1561K
Following
7088K
Followers
272
Following
5600K
Followers
38
Following
3878K
Followers
2207
Following
2946K
Followers
329
Following
2637K
Followers
1405
Following
1971K
Followers
1635
Following
1747K
Followers
561
Following
1548K
Followers
30
Following
1490K
Followers
172
Following
1384K
Followers
65
Following
1303K
Followers
235
Following
1050K
Followers
1145K
Following
1037K
Followers
824K
Following
840K
Followers
1531
Following
755K
Followers
626
Following
751K
Followers
625K
Following
719K
Followers
13.4K
Following
638K
Followers
434
Following
626K
Followers
7966
Following
@BarackObama
Barack Obama
Washington, DC
@cnnbrk
CNN Breaking …
Everywhere
@BillGates
Bill Gates
Seattle, WA
@TheEconomist
The Economist
London
@richardbranson
Richard Branson
@hootsuite
Hootsuite
Vancouver, Canada
@WIRED
WIRED
San Francisco/New
York
@elonmusk
Elon Musk
1 AU
@jack
California, USA
@wef
World Economi…
Geneva, Switzerland
@Entrepreneur
Entrepreneur
NYC | Orange County,
CA
@timoreilly
Tim O'Reilly
Oakland, CA
@TEDchris
Chris Anderson
New York City
@CIA
CIA
Langley, VA
@jack_welch
Jack Welch
@SAI
BI Tech
New York, NY
@ericschmidt
Eric Schmidt
Mountain View, CA
@JonahLupton
Snapchat:
JonahLupton
@CynthiaLIVE
Cynthia Johnson
Venice Beach, CA
@LarryMadowo
Larry Madowo
Nairobi, or a city near
you
@nytimesbusiness
New York, NY
@rogerhamilton
Roger James …
Bali, Indonesia
@klout
Klout
San Francisco
@mailandguardian
Mail & Guardian
South Africa
@KenyaRedCross
Kenya Red Cross
Kenya
YOU
- -
YOU
1000 8
YOU
- -
YOU
999 7
YOU
- -
YOU
- -
YOU
- -
YOU
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YOU
- -
YOU
987 7
YOU
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>
Followers
Order by:
ALL CRITERIA FOLLOW MODE SELECTED (0)
78.1M
Followers
634K
Following
42.9M
Followers
122
Following
31.4M
Followers
169
Following
16.5M
Followers
155
Following
8662K
Followers
3842
Following
7858K
Followers
1561K
Following
7088K
Followers
272
Following
5600K
Followers
38
Following
3878K
Followers
2207
Following
2946K
Followers
329
Following
2637K
Followers
1405
Following
1971K
Followers
1635
Following
1747K
Followers
561
Following
1548K
Followers
30
Following
1490K
Followers
172
Following
1384K
Followers
65
Following
1303K
Followers
235
Following
1050K
Followers
1145K
Following
1037K
Followers
824K
Following
840K
Followers
1531
Following
755K
Followers
626
Following
751K
Followers
625K
Following
719K
Followers
13.4K
Following
638K
Followers
434
Following
626K
Followers
7966
Following
@BarackObama
Barack Obama
Washington, DC
@cnnbrk
CNN Breaking …
Everywhere
@BillGates
Bill Gates
Seattle, WA
@TheEconomist
The Economist
London
@richardbranson
Richard Branson
@hootsuite
Hootsuite
Vancouver, Canada
@WIRED
WIRED
San Francisco/New
York
@elonmusk
Elon Musk
1 AU
@jack
California, USA
@wef
World Economi…
Geneva, Switzerland
@Entrepreneur
Entrepreneur
NYC | Orange County,
CA
@timoreilly
Tim O'Reilly
Oakland, CA
@TEDchris
Chris Anderson
New York City
@CIA
CIA
Langley, VA
@jack_welch
Jack Welch
@SAI
BI Tech
New York, NY
@ericschmidt
Eric Schmidt
Mountain View, CA
@JonahLupton
Snapchat:
JonahLupton
@CynthiaLIVE
Cynthia Johnson
Venice Beach, CA
@LarryMadowo
Larry Madowo
Nairobi, or a city near
you
@nytimesbusiness
New York, NY
@rogerhamilton
Roger James …
Bali, Indonesia
@klout
Klout
San Francisco
@mailandguardian
Mail & Guardian
South Africa
@KenyaRedCross
Kenya Red Cross
Kenya
YOU
- -
YOU
1000 8
YOU
- -
YOU
999 7
YOU
- -
YOU
- -
YOU
- -
YOU
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YOU
- -
YOU
987 7
YOU
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YOU
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YOU
964 6
YOU
989 4
YOU
966 6
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981 9
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YOU
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1000 8
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978 8
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1 2 3 4 5 6 7
>
Followers
Order by:
ALL CRITERIA FOLLOW MODE SELECTED (0)
78.1M
Followers
634K
Following
42.9M
Followers
122
Following
31.4M
Followers
169
Following
16.5M
Followers
155
Following
8662K
Followers
3842
Following
7858K
Followers
1561K
Following
7088K
Followers
272
Following
5600K
Followers
38
Following
3878K
Followers
2207
Following
2946K
Followers
329
Following
2637K
Followers
1405
Following
1971K
Followers
1635
Following
1747K
Followers
561
Following
1548K
Followers
30
Following
1490K
Followers
172
Following
1384K
Followers
65
Following
1303K
Followers
235
Following
1050K
Followers
1145K
Following
1037K
Followers
824K
Following
840K
Followers
1531
Following
755K
Followers
626
Following
751K
Followers
625K
Following
719K
Followers
13.4K
Following
638K
Followers
434
Following
626K
Followers
7966
Following
@BarackObama
Barack Obama
Washington, DC
@cnnbrk
CNN Breaking …
Everywhere
@BillGates
Bill Gates
Seattle, WA
@TheEconomist
The Economist
London
@richardbranson
Richard Branson
@hootsuite
Hootsuite
Vancouver, Canada
@WIRED
WIRED
San Francisco/New
York
@elonmusk
Elon Musk
1 AU
@jack
California, USA
@wef
World Economi…
Geneva, Switzerland
@Entrepreneur
Entrepreneur
NYC | Orange County,
CA
@timoreilly
Tim O'Reilly
Oakland, CA
@TEDchris
Chris Anderson
New York City
@CIA
CIA
Langley, VA
@jack_welch
Jack Welch
@SAI
BI Tech
New York, NY
@ericschmidt
Eric Schmidt
Mountain View, CA
@JonahLupton
Snapchat:
JonahLupton
@CynthiaLIVE
Cynthia Johnson
Venice Beach, CA
@LarryMadowo
Larry Madowo
Nairobi, or a city near
you
@nytimesbusiness
New York, NY
@rogerhamilton
Roger James …
Bali, Indonesia
@klout
Klout
San Francisco
@mailandguardian
Mail & Guardian
South Africa
@KenyaRedCross
Kenya Red Cross
Kenya
YOU
- -
YOU
1000 8
YOU
- -
YOU
999 7
YOU
- -
YOU
- -
YOU
- -
YOU
- -
YOU
- -
YOU
987 7
YOU
- -
YOU
- -
YOU
964 6
YOU
989 4
YOU
966 6
YOU
991 9
YOU
- -
YOU
- -
YOU
- -
YOU
981 9
YOU
969 8
YOU
816 8
YOU
1000 8
YOU
978 8
YOU
- -