Getting social media right for your business or organisation.

1. SOCIAL MEDIA
MASTERCLASS: 22
JUNE 2022

2. @japies @japies

3. What are the 12 MOST ESSENTIAL social
media principles.
Creating content
Twitter: what, how, ads, tagging, retweets.
Instagram: great pics, tagging, stories.
LinkedIn: why & how?
TikTok.
YouTube
Creating engagement.
Storytelling
Automation
Influencers
Understanding the statistics & analytics.
Workshop
contents

4. THE WHY? Generate
leads / sales
Build brand
equity
Position
services
Create
awareness
Drive traffic to your
online platforms
Tell your
story
TRUST
ENGAGEMEN
T

6. 12 social
media
principles

7. ➡ Content
➡ Conversation
➡ Strategy
➡ Policy
➡ Respond
➡ Current
➡ Relevant
➡ Acknowledge
➡ Creative
➡ Original
➡ Consistent
➡ Analyse

9. NEW
BUSINESS /
SALES
INFORM
CRM
MARKETING
PROMOTE
RECRUIT
NEWS
what do you wish to
accomplish?
A goal
withou
t a
plan is
just a
WISH!

10. Creating your content calendar

11. Creating content calendars
• Plan your content at least a
month in advance.
• Ensure that it is in sync
with your other
communications initiatives /
messages.
• Base your content on pre-
defined pillars /storylines.
• In your calendar have text,
images, gifts, videos, links.

12. Creating content calendars
• Don’t duplicate across FB,
Twitter and Instagram
• Ensure that images are
correctly sized for each
platform.
• Plan which posts to boost and
what the budget will be.
• Utilise all the various aspects
of the platforms: stories,
carousal, video, slideshows,
etc.

13. Creating content calendars
• Get your team’s buy-in /
approval
• Create designs in advance.
• Schedule posts where
possible.
• Be flexible wrt changes /
updates.

14. ENGAGEMENT RATE
‣ Above 1% engagement rate:good;
‣ 0.5%-0.99%: average;
‣ Below 0.5% engagement likely means that you
need to realign your messages to that of your
audience's expectations and in the process attract
more compelling and engaging messages from
your community members.

15. How to be successful
with Twitter
for Business

16. TWITTER FOR BUSINESS

17. TWITTER FOR BUSINESS

18. SETTING UP YOUR TWITTER FOR
BUSINESS ACCOUNT

19. TWITTER FOR BUSINESS: ESSENTIALS

21. TWITTER FOR BUSINESS: ESSENTIALS
tiny url
correct
size
images
hashtag
tag
@menti
on
keep it
short
use
pics url

22. IMAGE DIMENSIONS

23. TWITTER FOR BUSINESS: TOOLS
tweetd
eck
sproutso
cial
hootsuit
e

26. How to be successful
with instagram
for Business

27. WHY INSTAGRAM

28. ‣ STEP 1: Download and launch the app
Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from
the Windows Phone Store. Once the app is installed on your mobile phone, tap to open it.
‣ STEP 2: Let us know who you are
Tap Sign Up, then enter your email address and tap Next, or tap Log in with Facebook to sign up with your Facebook
account.
‣ STEP 3: Set up a free business profile
Within the app, find Settings, then scroll down to Switch to business account. When you have a business account, you can
add pertinent business information such as opening hours, a business address or a phone number. Create a Business
Profile
‣ STEP 4: Post and follow users
Start posting content you'd like to see in your feed using relevant hashtags and start following similar accounts.
INSTAGRAM SET-UP: THE STEPS

29. INSTAGRAM: KEY POINTS

30. Adopt a’ Tribe’Mentality
๏ Uncover Niche Hashtags
๏ Look Toward Your Own Customers
๏ Make Your Activity Count
INSTAGRAM: KEY POINTS

31. ๏Publish Goal-Driven Content
๏Craft Your Brand’s Narrative
๏Show Off Your Products
๏Engage With Influencers
๏Tap into the Power of Instagram Ads
INSTAGRAM: KEY POINTS

32. INSTAGRAM: IMAGE OPTIONS
FILT
ERS
EDIT
OPTI
ONS

33. INSTAGRAM: IMAGE OPTIONS

34. INSTAGRAM: IMAGE OPTIONS

36. Creating success
with linkedIn

38. Your page:
➡ Choosing a logo and cover photo
➡ Filling out your LinkedIn profile
➡ Jobs
➡ People
Content strategy:
➡ Question-based content
➡ Articles and industry-specific posts
➡ Resources and case studies
➡ Event coverage
➡ Employee showcases
➡ Culture-centric content
SETTING UP YOUR LI PAGE

41. Creating your content calendar

42. #hashtag basics
• They always start with # but they won’t
work if you use spaces, punctuation or
symbols.
• Make sure your accounts are
public. Otherwise, the hashtagged
content you write won’t be seen by any
non-followers.
• Don’t string too many words together. The
best hashtags tend to be relatively short
and easy to remember.
• Use relevant and specific hashtags. If it is
too obscure, it will be hard to find and it
won’t likely be used by other social media
users.
• Limit the number of hashtags you
use. More isn’t always better. It actually
looks spammy.
• Use niche hashtags. (longtail)

48. ๏Know your audience.
๏Brand storytelling in
action.
๏Use content from your
community.
๏Give back.
๏Stand up for something
you believe in.
Key Points

49. • Long Facebook video
• Facebook LIVE
• Instagrids
• Curate user-generated content
on Instagram
• Create a short video or
boomerang on Instagram
• tell Instagram Stories
• tell Facebook Stories
• Always a attach images to
your tweets
Applications

50. • Spread your own hashtags
• Tap into a trending hashtag
• Create a YouTube channel
or playlist
• Use an infographic
• Create a SlideShare
presentation
Applications

56. The right influencer can
reach your target
audience, build trust, and
drive engagement. They
create original, engaging
content. They won’t be
keen to follow a template
advertising style provided
by your brand.
So, it’s critical to work only
with social media
influencers whose vision
aligns with your own.
influencers
In the US, people who
have bought something
based on influencer
recommendation:
• FB: 25%
• Twitter: 29%
• Instagram: 34 %

57. Three Types of Social Media
Influencers:
• General Influencer: 1m+, celebs:
most $$
• Industry Influencer: chefs, sports
figures and beauty gurus> less $$
but still costly
• Micro-Influencer: well known in
niche categories, considered
experts to be extremely trusted and
tend to have the most genuine
engagement with their followers.
influencers
IMPORTANT CONSIDERATIONS
• Know your audience
• Know their interests
• Your influencer budget
• Likes / follows: does not matter so
much
• Engagement more important
• The key is trust.
• Values in line with yours.
• Consistency is key.
• Be careful of overexposure:
sponsorship saturation
• Relevance
• Reach

58. ANALYSE

59. Analytics
• Analyse as often as you
can.
• Weekly highlights
• Monthly in detail
• Look at:
• growth
• engagement
• ads’ results

60. Analytics
• Stop doing what is not generating results.
• Do more of what works.
• Look at other brands to see what they do that works well.
• Don’t be scared to experiment!

66. Tools to help you
• Planning
• Scheduling
• Management
• Hashtag
generator
• Design

67. Tools to help you
• monday.com
• hootsuite.com
• tweetdeck.com
• Hashtag
generator
https://inflact.com/tools/instagram-hashtag-generator/
• canva.com

68. essential #socialmedia
notes
offers &
shops
Never stop
checking your
analytics
respond
quickly
create
events
stick to
a plan
advertise
content to
suit the
platform
content to
suit the
audience
video
engage
exclusive
content /
offers
connect online
with offline
links to your
accounts

69. japie@interactiveconcepts.co.za
082 44 33 033