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Nestle Maggi
 BY:
 •AFTAB SAYED
 •HARSH MELWANI
 •JAPJEEV SINGH
 •PARTH KHAKHAR
 •PRITHVEERAJ
 WHABI
Nestle India Ltd. (NIL)
• Introduced in 1982
• Subsidairy of the global FMCG Major Nestlé

New Food Category all together
• Instant noodles
• Retained its leadership until the early 2000s



In 2005, NIL started a healthy range
Maggi 2 minutes Noodles
• It has market share of well over 90%




No serious Rivals in years yet.
• ITC came out with ready to eat pasta




Only past 25 years did the brand take aboard a
celebrity (Preity Zinta)
Maggi 2 minutes Noodles
             It has market share of well over 90%
                 No serious Rivals in years yet.
             ITC came out with ready to eat pasta
Only past 25 years did the brand take aboard a celebrity (Preity
                             Zinta)
Maggi PPT - FMCG
Maggi PPT - FMCG

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Maggi PPT - FMCG

  • 1. Nestle Maggi BY: •AFTAB SAYED •HARSH MELWANI •JAPJEEV SINGH •PARTH KHAKHAR •PRITHVEERAJ WHABI
  • 2.
  • 3. Nestle India Ltd. (NIL) • Introduced in 1982 • Subsidairy of the global FMCG Major Nestlé New Food Category all together • Instant noodles • Retained its leadership until the early 2000s In 2005, NIL started a healthy range
  • 4. Maggi 2 minutes Noodles • It has market share of well over 90% No serious Rivals in years yet. • ITC came out with ready to eat pasta Only past 25 years did the brand take aboard a celebrity (Preity Zinta)
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Maggi 2 minutes Noodles It has market share of well over 90% No serious Rivals in years yet. ITC came out with ready to eat pasta Only past 25 years did the brand take aboard a celebrity (Preity Zinta)