This document discusses the challenges of combining unified communications (UC) and desktop as a service (DaaS). It notes that while individual cloud applications may be simple to build, UC and DaaS have real-time dependencies that require deep integration, monitoring of all components, and troubleshooting across protocols and cloud infrastructure. The document argues that a common platform is needed to manage these complex interactions at scale for the enterprise. Overall, it frames UC and DaaS together as a significant technical challenge but also an major business opportunity for providers that can solve the integration problems.

1. Artisan Infrastructure
Unified Communications and Desktop as Service - A very poor
cocktail for success. How do we make this a very enjoyable
drink?

2. Brian Hierholzer
CEO, Founder
bhierholzer@artisaninfrastructure.com
512-227-6641 M.
.

3. Cloud Solutions at the Speed of Business
Artisan Infrastructure is the leading
innovator of cloud, cloud
management and business continuity
solutions that enable solution
providers and enterprises to migrate,
manage and deliver continuously
available cloud applications at the
speed of business.

4. Artisan Infrastructure – 2015 Corporate Update
2012
$2.8M
2013
$4M
2014
$13.4M
2015
~$20M
Rapid
Growth
• Expanding WW Presence
• Privately held
• Founded in 2011
To be the global provider of cloud
technology products, services and
support that solution providers need
to innovate and grow their business,
without the cost and complexity of
technology ownership and
management.
Our Vision

5. • 2013Talkin’ CloudTop 100 Cloud Service Providers
• 2011 Winner Top 10 Hot EmergingVendors by CRN
• 2012 Channel Chiefs, CRN – Brian Hierholzer, CEO
• 2012 Red HerringTop 100 Americas Tech Firms Winner
• 2013 Best ofVMworld
• 2013 CIO Reviews Top 20 Cloud Providers
• 2014 CRNTop 20 Coolest Cloud Providers
• 2015 Channel Chiefs, CRN – Brian Hierholzer, CEO
• 2015Talkin' Cloud:Top 7 CSP in the Southwest
Artisan Awards
• 2012 Red Herring Top 100 GlobalTech Firms Winner
• 2015 Inc. 500 list of America’s Fastest Growing
Companies (327), 8th fastest growing business in Austin

6. A few of our customers…
• 2,500 + customers
• 12+ years delivering IT Continuity solutions
• 3 patents granted, 6 filed
Quick factsQuick facts
Cloud and Cloud Management Neverfail® Business Continuity
• 300+ solution provider customers (SMB & Enterprise)
• 6 years delivering cloud solutions to the channel
• World class 7x24x365 support
• 98% Customer Satisfaction

7. Cloud App developers serving the Enterprise on the rise –
Pretty simple cocktail for now ….
• Build any Service/App - Single use case. Easy
deployment.
• Any cloud provider that has good uptime
• Only worry about the single application
• Not many critical dependencies on other cloud apps and
the needs for monitoring, integration etc.
• Straight forward, build to 3rd party API/service and
you’re off and running
• Up or down, SLA etc. Disparate Clouds don’t matter
• Example: Twilio rest API for 2 factor Authentication for
your mobile app
• Not dependent on locale of disparate solutions – just
rest based APIs to work with

8. Still massive amount of enterprise LEGACY apps that will
move to cloud….
• Where the workloads go, what follows?
• The Desktop!
• Massive Growth Trends in Desktop as a Service
• NOT VDI – The is the New DaaS
• To repeat, if the enterprise moves their apps to the
cloud, what MUST follow?
• The Desktop, and then….the phone. The phone may
have already left.
• Telephony/UC is already going hosted. We know that.
BUT how does real time UC work with DaaS?
• IT DOESN’T.

9. DaaS #s. Research FOX 34.5% CAGR over $1B in 2018
The research conducted to understand DaaS markets in different regions of the globe have revealed some valuable insights.
Some of the key take away points involve:
1. DaaS as a market is yet to be defined by the industry, but the recent developments in mergers and acquisitions by enterprise
firms of specialized companies reveal that the industry is ready to embrace this technology and move forward.
2. North America is the revenue focal point for DaaS closely followed by Europe and emerging markets in Asia Pacific.
3. Desktop-as-a-Service is heavily dependent on the concept of 'Consumerization of IT'
4. The market share of DaaS is set to increase from over USD 230 million in 2013 to over USD 1 billion by 2018 at a CAGR of
34.5%.
5. North America and Europe together has been eye of the storm for more than 80% of the DaaS firms
6. DaaS is the best facilitator and the answer to many questions arising on security and the related aspects of technological
barriers. It is an enabler of BYOD (Bring Your Own Device) revolution
7. Telecommuting friendly firms are targeted by DaaS vendors as DaaS is a viable option for firms with employees spending
majority of their time on field.
8. 67% of the DaaS vendors are SMBs or Specialized firms followed by 18% mid size firms and 15% Enterprises.
9. 2012 was a major year for DaaS with close to 23% of the companies established in the year followed by 2013 witnessing close
to 17% of the companies.
10. Enterprises are slowly experimenting with the idea of adopting DaaS to achieve successful transition from CAPEX to OPEX.

10. How do you build the Enterprise Class UC/DaaS Cocktail?
• This is not the Cloud App you may be building
• Not as easy as a 3rd party rest API on a different cloud somewhere
• There is real time dependency on each 3rd parties that are inextricably
important
• Each application may impact the other real time
• Each application must be monitored using tools that are aware of each other
real time.
• What is the issue causing poor performance?
RDP session, latency, packet loss, jitter, compute resources, SIP mixing with
application data, packet prioritization, segmentation, DaaS instance squeezing
SIP client
• NOT to mention – each desktop has different browser versions, settings and so on.
• WEB RTC brower issues may just be cured with DaaS platform mgmt as a positive
note

11. Things we do know must happen
• A common infrastructure platform for DaaS and UC is
required
• There are too many dependencies that require a common
IaaS partner
• A set of monitoring tools that deeply understands UC and
DaaS Platforms, protocols, dependencies, troubleshooting
• Where there is massive challenge, there exists massive
opportunity