Review of the thinking behind Wazo, using their commoditization matrix across control, usability, programmability, and open source to explain the balance Wazo Aims to achieve. Stitching together a number of open source telecom projects to create a programmable framework to implement a number of popular enterprise communication implementations. Such as UCaaS.

1. 1
WAZO
HOW TO TAP THE FULL POTENTIAL
OF THE PROGRAMMABLE COMMUNICATION MARKET
TADS, LONDON, NOV. 2019

2. WHO AM I?
TECH STRATEGIC MARKETING ENTHUSIAST
JEROME PASCAL, CEO @ WAZO
15+ YEARS IN TECH CORPORATE FINANCE AND CONSULTING

3. WHAT IS AT STAKE
WHEN TELECOM AND IT COLLIDE?
RESHUFFLING THE COMMUNICATION GAME

4. PROGRAMMABLE TELECOM OPENS UP THE
WAY TO A BREADTH OF UNIQUE EXPERIENCES!
ENTERPRISES, GOVS, TELCOS AND SOFTWARE VENDORS COMPETE ON
DIFFERENTIATION, PRODUCTIVITY AND CUSTOMER EXPERIENCE
THEY EXPRESS NEW NEEDS IN TERMS OF
COLLABORATION, CRM, SOCIAL INTERACTIVITY AND M2M
LEVERAGING ON ALL MEDIA TYPES, 3RD PARTY INTEGRATIONS AND ON THEIR ASSETS (DATA, INFRASTRUCTURE),
THEY STRIVE FOR NEW USE CASES IN UC, CC, IN-APP COMMUNICATION AND IOT

5. STILL, THE AVAILABLE OPTIONS LEAVE THE SERVICE
PROVIDERS UNHAPPY
LEGACY TELECOM SOLUTION PROVIDERS
DO NOT PROMOTE INTEROPERABILITY
OUTSIDE THEIR OWN PROPRIETARY ECOSYSTEM OF SOLUTIONS
ADAPTABILITY IS A LONG, COSTLY AND HARD PROCESS
CPAAS PROGRAMMABLE OFFERS
BUILDING YOUR COMMUNICATION STACK
LIMITED SCOPE OF AVAILABLE SOLUTIONS
EXPENSIVE AND HAZARDOUS
REINVENTING THE WHEEL ON & ON ...
OFF-THE-SHELF SOLUTIONS
BUT
LIMITED ADAPTABILITY
PROGRAMMABILITY
BUT
REQUIRES EXPERTISE TO BUILD FROM SCRATCH
QUESTIONABLE CONTROL OVER TIME

6. THE COMMODITIZATION MATRIX
PROGRAMMABILITY
“UNLOCK” THE
VALUE
CONTROL
DO NOT
COMPROMISE THE
VALUE OVER TIME
USABILITY
MAKE THE VALUE
ACCESSIBLE
OPEN SOURCE
BRING FAITH &
SPREAD THE GOSPEL
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE

7. THE COMMODITIZATION MATRIX - PROGRAMMABILITY
UNLOCK THE VALUE
> INTEROPERABILITY
> API COVERAGE
> SDK
> ALL CHANNELS
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE

8. THE COMMODITIZATION MATRIX - CONTROL
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
> PRIVACY
> SOVEREIGNTY
> MISSION-CRITICAL
> ECONOMIC EQUATION AT SCALE
> HYDRID INFRASTRUCTURE
CONTROL YOUR DESTINY

9. THE COMMODITIZATION MATRIX - USABILITY
FAST TRACK
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
> 1 CLICK DEPLOYMENT
> EASY INTEROPERABILITY
> UX / NO CODE
> SOLUTION ADAPTABILITY
VS. PROGRAMMABILITY

10. THE COMMODITIZATION MATRIX - OPEN-SOURCE
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
> ROBUSTNESS / CONTRIBUTION
> PRODUCT-MARKET FIT
> TRACTION

11. APPLIED COMMODITIZATION MATRIX
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
LEGACY PROVIDERS

12. APPLIED COMMODITIZATION MATRIX
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
CPAAS

13. APPLIED COMMODITIZATION MATRIX
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE

14. APPLIED COMMODITIZATION MATRIX
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
CPAASLEGACY PROVIDERS

15. A UNIQUE BLEND OF
TELECOM, INFRASTRUCTURE & BUSINESS EXPERTS
WAZO, SOFTWARE PUBLISHER
INFRA
TELECOM
PROG
TELECOM
TECHNOLOGY FOUNDATION SINCE 2005
AN INTERNATIONAL GROUP

16. OPEN SOURCE
COMMUNICATION
SOFTWARE
FOR BUSINESS

17. WAZO PLATFORM
PROJECT MISSION
LEVERAGE THE BEST OPEN SOURCE COMPONENTS TO
TRANSFORM THE WAY WE BUILD IP TELECOM
INFRASTRUCTURES AND CREATE COMMUNICATION SERVICES

18. WHY WAZO PLATFORM
WHAT ARE WE TRYING TO SOLVE ?
UNIFIED APPROACH
FOR AUTHENTICATION,
CONF, DEPLOYMENT,
MGMT, SECURITY,
SCALING, …
ABILITY TO HAVE A
COHERENT & FULL
FEATURED PLATFORM TO
BUILD TELECOM
INFRASTRUCTURE
ABSTRACT TELECOM
COMPLEXITY AND CONSUME
ALL YOUR SERVICES
THROUGH WEB & CLOUD
TECHNOLOGIES

19. INTRODUCING WAZO PLATFORM
AN OPEN SOURCE PROJECT TO BUILD YOUR OWN IP TELECOM PLATFORM
100% OPEN SOURCE
100% API FROM CONFIGURATION TO CALL CONTROL
CLOUD NATIVE
MULTI-TENANT
CENTRAL AUTHENTICATION
SERVICE ORIENTED ARCHITECTURE
WEB CENTRIC INTERFACES

20. WAZO PLATFORM - TECHNOLOGICAL CHOICES
OPEN TECHNOLOGIES
RTP:ENGINEOPINIONATED CHOICES
INTERFACE
SERVICES
SERVICES
DISCOVERY
MESSAGES IN
AMQP
DATABASE INSTALLER

21. WAZO PLATFORM - AVAILABLE API
API-CENTRIC APPROACH
WEBHOOK
WEBSOCKET
AUTHENTICATION
CONTACTS
CALL CENTER AGENT
CONFIGURATION
PHONE PROVISIONING
PRESENCE AND CHAT
CALL CONTROL APPLICATION
FAX
CALL DETAILS RECORD
ROUTING
SECURITY

22. WAZO PLATFORM - DEPLOYMENT CHOICES
HYBRID BY DESIGN
ALL-IN-ONE / DISTRIBUTED
VM / BARE METAL / CONTAINERS
CLOUD / ON-PREMISE
TO TRY YOURSELF FOLLOW
http://www.wazo-platform.org/install

23. WAZO PLATFORM USE CASES
WHAT CAN YOU BUILD ?

24. OPEN SOURCE
COMMUNICATION
SOFTWARE
FOR BUSINESS

25. ENTIRELY BUILT UPON ITS PROGRAMMABLE PLATFORM,
WAZO BRINGS AN ADAPTABLE FULL UC SUITE TO THE SERVICE PROVIDERS
WAZO ENTREPRISE UNIFIED COMMUNICATION
EUC - PORTAL

26. WEB AND DESKTOP CLIENT APP MOBILE CLIENT APP
WAZO ENTREPRISE UNIFIED COMMUNICATION
DESKPHONES
ENTIRELY BUILT UPON ITS PROGRAMMABLE PLATFORM,
WAZO BRINGS AN ADAPTABLE FULL UC SUITE TO THE SERVICE PROVIDERS

27. INFRASTRUCTURE & NETWORK
INTERCONNECTION
NATIVELY PROGRAMMABLE & INTEROPERABLE
A CLOUD-NATIVE, API-CENTRIC, PROGRAMMABLE PLATFORM
TO RUN ADAPTABLE COMMUNICATION SOLUTIONS
OFF-THE-SHELF SOLUTIONS
> BUILD UNIQUE SOLUTIONS
> ADAPT OVER TIME
> ADDRESS ADDED-VALUE MARKET VERTICALS
> BRING YOUR OPERATOR
> CHOOSE YOUR IT INFRASTRUCTURE
OFF-THE-SHELF SOLUTIONS AND NATIVE PROGRAMMABILITY
> TARGETED OFF-THE-SHELF SOLUTIONS
> QUICK GO-TO-MARKET
> HYBRID AND MULTITENANT
THE PERFECT APPROACH FOR SERVICE PROVIDERS AND END-USERS

28. THE WAZO UNIQUE VALUE PROPOSITION
VALUE PROPOSITION
➢ FULL ADAPTABILITY &
INTEROPERABILITY
➢ BY-DESIGN MULTI-TENANCY &
PARTNER-OPERATED HYBRID / CLOUD
/ ON-PREM
PARTNERS RETAIN MORE VALUE
THAN IS CURRENTLY POSSIBLE WITH
RINGCENTRAL, TWILIO, CISCO ETC
INTERCONNECTION WITH ANY TRUNK
PROVIDERS
INTERCONNECTION WITH ANY IT
INFRASTRUCTURE PROVIDERS
APPLICATION APIs / SDK LAYER
ADAPTABLE COMMUNICATION SOLUTIONS
ADMINISTRATION
MONITORING / REPORTING
RATING / BILLING
SECURITY / COMPLIANCE
MEDIA MANAGEMENT
PROTOCOL MANAGEMENT
ISVS
SERVICE PROVIDERS
END-USERS
BUILD
YOUR
OWN
UCAAS
SET UP
RESELLER
NETWORK
HYBRID
UC
UNIFIED COMMUNICATION CALL CENTER
CALL CENTER
SOLUTIONS
CLIENTS END-USERS
GO-TO-MARKET
WAZO IS GOING INDIRECTLY TO THE MARKET IN
TWO WAYS:
> SERVICE PROVIDERS BECOME INSTANTLY
UCAAS PROVIDERS THROUGH A COMPLETE UC
SUITE THAT THEY CAN ADAPT OVER TIME
> NEXT-GEN COMMUNICATIONS ISVs BUILD
THEIR OFFER FROM THE WAZO
COMMUNICATION PLATFORM
ROADMAP

29. SAVING LIVES
BUILD A MASSIVELY SCALABLE
PROGRAMMABLE CONTACT CENTER
SOLVING THE EMERGENCY CALL
PRIORITIZATION ISSUE
WITH PROGRAMMABLE TELECOM

30. CPAAS
ALTERNATIVE
FOR ISVs
REGAIN CONTROL OVER:
QUALITY OF SERVICE
TECHNOLOGY ROADMAP
ECONOMIC EQUATION AT SCALE

31. UCAAS
ISVS AND OPERATORS TO BECOME
INSTANTLY UCAAS PROVIDERS
ENABLER
UNIFIED COMMUNICATION
UCAAS MARKET SIZE
$33BN BY 2021
WAZO PROGRAMMABLE
COMMUNICATION
ON THE SHELF
UC SUITE
OWN APPS
DEV PORTAL
UCAAS SOLUTIONS
OPERATORS &
INTEGRATORS
ISVS VENDORS

32. BUILD
YOUR COMMUNICATION
BUSINESS FROM A
TRUSTY & SUSTAINABLE
PROGRAMMABLE
SOLUTION?
JEROME PASCAL
RUN
ON-THE-SHELF UNIFIED
COMMUNICATION
SOLUTION AND ADAPT IT
OVER TIME TO ADD
VALUE?
LET’S CONNECT
UNLOCK YOUR COMMUNICATIONS
WAZO.IO
@WAZO
WAZO-PLATFORM.ORG
@WAZOCOMMUNITY
JEROME@WAZO.IO
@jerome_pascal