2. Jared Skvirsky: Five SEO Tips
Jared Skvirsky is a search engine optimization
(SEO) specialist and web marketer who has helped
brands develop their websites and presence in
social media. Skvirsky notes that there is no special
formula when it comes to SEO, though these five
recommendations are recognized across the web
marketing industry.
3. Jared Skvirsky: Five SEO Tips
1. Focus on quality, not quantity. Good content is
more important than any word count.
4. Jared Skvirsky: Five SEO Tips
2. The right keywords can help make content more
visible. Consider using an online tool like Google
Analytics to choose appropriate keywords for web
content.
5. Jared Skvirsky: Five SEO Tips
3. Don't neglect metadata. It's important to tag
content as well as a website's images and videos.
Tagging content is important for categorization
purposes on a website, as well as helping search
engines catalog content.
6. Jared Skvirsky: Five SEO Tips
4. Pay attention to headings and subheadings.
These elements are vital for SEO, but also for site
visitors who are skimming a webpage and decide in
a few short moments whether to stay or click away.
7. Jared Skvirsky: Five SEO Tips
5. Infuse a brand's identity in each piece of content.
From a logo to the voice and tone of the page,
make it obvious what brand the content is coming
from.