A new online store is often empty. Shoppers don’t yet know your shop. They haven’t had time to learn about your products or your customer service. Source<> http://www.ecbilla.com/ecommerce-articles/e-commerce-trends/how-to-promote-a-new-online-store.html

1. How to promote a new Online
Store?
A new online store is often empty. Shoppers don’t yet
know your shop. They haven’t had time to learn about
your products or your customer service. So if you want
immediate store traffic and sales, you’re likely going to
need to advertise.
There are certainly other ways to generate website traffic,
conversions, sales, and profits. You could, as an example,
use content marketing. If you have time to let your
business grow slowly and you can be patient, content

2. marketing will work. But if you want to kickstart your
business, you will need to do some sort of promotion, and
you’ll almost certainly have to pay it. Bottom line: You
need advertising.
1. Pay-per-click Ads on Search Engines
Search engine marketing can take a few forms. But it is
most frequently pay-per-click advertising wherein search
engines display your ad on a search engine results page
and you pay when someone clicks on your ad and lands on
your website.
Search engines will try to match your ad with interested
shoppers so that both the advertiser and the shopper have
a good experience. To do this, the search engines use some
sort of ranking model to decide which ads to show for a
given search query. Google, for example, uses a system
called Ad Rank.
PPC typically requires experimentation. You’ll try a few
ads, spend some money, and through trial-and-error find

3. the most effective ads for your store. In the end, PPC is one
of the most powerful ad vehicles at your disposal.
2. Social Media Advertising
Most of the leading social media services offer some form
of paid advertising. These services can drive a significant
amount of highly qualified traffic to your online store.
There are a few things to know about the services.
They often have very good demographic information since
they know their users well.
They may be less competitive and less expensive than
search engine PPC ads.
They may have ad units designed specifically to drive site
traffic.
Similar to PPC ads, social media advertising is also a
learning process. You are likely going to need to try a few
ads to determine what works. Consider promoting
individual products on social media rather than broad
categories.

4. 3. Digital Advertising
Here I am using the term “digital advertising” broadly. It
can describe a banner ad on a website or just about any
other ad unit you can imagine. All of these can drive traffic
to your new online store.
One approach to using digital advertising would be to find
important websites or online publishers in your industry
niche and place ads there. For example, if you’re selling
fishing gear, you might try an ad on Sport Fishing
magazine’s website or on the Outdoor Life site.
Often the fee for these ads is a cost-per-thousand
impressions or a flat rate for a given time period, say a day,
week, or month.
Also in this category are ads on influential blogs and
podcasts.
4. Video Advertising

5. Internet video advertising is one of the fastest growing
advertising formats. There are a few reasons for online
video advertising’s popularity.
First, making a video commercial is relatively easy. It can
be done with a good smartphone and free video editing
software.
Second, Internet video ads are a good value. Although it is
rapidly growing, video advertising can be less competitive
than other online options and therefore may be relatively
less expensive.
Third, lots of folks see video ads. Tubular Insights reported
that YouTube on mobile devices reaches more
18-to-49-year-old Americans than any broadcast or cable
television network.
Consider using video platforms like YouTube or Hulu to
spark your online business.
5. Traditional Advertising

6. So-called traditional advertising can describe some of the
most familiar promotional forms, including magazine,
radio, television, and direct mail.
These ads may drive the most site traffic when you focus
on a specific geographical area, such as shoppers near your
shipping warehouse.
In the past, traditional advertising earned a reputation for
being relatively expensive and ineffective. That was true to
an extent. But there are still plenty of opportunities to
drive site traffic to your new online store with a traditional
ad.
For example, shared direct mail can be a productive and
cost-effective way to attract customers.
There is one caveat, however. Traditional advertising
drives the most traffic when you offer a discount in the ad.
So if discounting is not part of your plan, it won’t work as
well.