Lee Goodger the habitat of social media for churches and related organisations

1. Effective use of Social Media for Church engagement Lee Goodger4th September 2010

2. Heads up… A very short bit about me Using Social Media – managing expectations Being social for Church and sharing Christianity using digital Social Media tools – practical advice & tips Q&A

4. Vineyard Church Sutton

5. Married with 3 children

6. Youth group helper (Fusion 11-13 year olds)

7. Passionate about technology and things that go ‘bing’

8. Sharing my experience for ‘good’‘Pragmatic, resourceful, challenging with a considered approach’

9. …and Professionally Over 15 years experience; Branding, Digital & Social Media Account Director at Edelman (Spook Digital) Client experience :

10. Before we start

11. Sorry! No Flash Gordon, Saviour of the Universe quick fix

12. Apologies once again… No silver bullet...

13. Once more…sorry… No instant ‘ready to bake’ mix

14. Finally No Kevin Costner moment If you build it, it doesn’t mean they will come

15. Social Media requires Investment time & commitment possibly £ Understanding and a desire to learn Clear purpose & objectives Investment time & commitment

16. Good you’re here. Common barriers I don’t have the time I don’t know what to do Twitter = mundane Not relevant “No one cares what I have to say, I’m not cool enough to get people interested in my thoughts and opinions!”

18. share ministry remotely

19. Global online audience

20. make acquaintances on/off line

21. learn

22. create a personal (online) library

24. So let’s take baby steps

25. Part One Using Social Media for Church & sharing Christianity – practical advice & tips

26. Lets go back in time Social Media is important for Ministry today

27. Quick recap - what is Social Media? Online technologies and practices people use to share content, opinions, insights, experiences, perspectives – for broadcast or two way dialogue. Social media takes many forms including text, image, audio and video. Social Networks, Blogs, Forums, Podcasts, Vodcasts. PC/Mac & Mobile

28. Socialnomics http://www.youtube.com/watch?v=NhPgUcjGQAw&feature=fvst

29. Don’t forget mobile internet Smart Phones allow users to get and upload content These devices should be considered for future communication There are over 100m users accessing Facebook via mobile devices

30. Take your pick – a sample of tools

31. The Challenge & Opportunity Increasingly difficult to get people to come to Church So go where they are and be relevant Social Media allows us to do this

32. Start from the beginning…reason for being

33. Setting your objectives What do you want to achieve? How much time do you have? How tech savvy are you? How are you measuring success?

34. Benefits of Social Media for Ministry Increase your visibility, passion, experience, knowledge and influence Enhances relationship Non evasive way to connect to new people Discipline tool for the new generation – be relevant Help distribute resource and opinion

35. In Short Greater access to scripture Encouragement for other Christians

36. Checklist Invest P Set clear objectives P

37. Phase #1 Listen

38. Phase #1 : Listening What conversations are taking place online? Where are they taking place? Who’s talking?

39. Phase #1 : Listening Example Google Blog Search ‘How relevant is Church?’

41. Identifies emerging Christian topics & trends

42. Help shape your own thoughts & opinions

43. Be relevant

45. Work out where / in what platforms conversations are happening

46. Manage your search on an ongoing basis by setting up an RSS Reader to create a feed of content you can read and monitor daily / Google alerts / manual checks

47. Store / save / share what you find. Use Social book marking to save, share and build a community around interesting content or coverage you find online

49. Phase #1 : Setting Up RSS Feeds To set up an RSS feed into your reader simply copy and paste the URL of the blog you want to subscribe to into your Google Reader or Netvibes subscription function. In Netvibes this is ‘Add Feed’; in Google Reader this is ‘Add a subscription’ You will now receive all content updates from the blog you subscribe to in one place

50. Checklist Invest P Set clear objectives P Listen P

51. Phase #2 Setting Up

53. Micro blogging – Twitter

54. Community – Forum / Social Network

55. Audio Visual – Podcast / Video / ImagesAll of the above or as much as you want to do It’s up to you!

56. Phase #2 : What a blog can do for you Identity: A blog allows you to have an online voice Personality: Tone of posts convey who you are Relevancy: By sharing opinions on Church and real life news & events, you avoid bland ‘messages’ and remain relevant and engaging Consistency: You readers will come back if you post regularly Dynamism: Sharing what your doing / planning to do builds anticipation and a sense of progress making your readers want to come back for more

57. Phase #2 : Blog Set Up As easy as creating a Word document (Arguably even easier) Note common word processing icons such as Font, justification, bold text And icons to add pictures, movies, or check spelling All automated, all ready to publish Can be about anything you want it to be

58. Phase #2 : What a blog can do for you Identity: A blog allows you to have an online voice Personality: Tone of posts convey who you are Relevancy: By sharing opinions on Church and real life news & events, you avoid bland ‘messages’ and remain relevant and engaging Consistency: You readers will come back if you post regularly Dynamism: Sharing what your doing / planning to do builds anticipation and a sense of progress making your readers want to come back for more Library: Online reference tool for collaboration and sharing

59. Phase #2 : What Twitter can do for you Micro blogging can be run is isolation or support your blog. Additional benefits: Visibility Twitter provides a quick way to share your content with a huge community Immediacy You can quickly and easily post real time information, keeping your readers up to date and generating a sense of dynamism and progress However... It is better to reach relevant people interested in you than try to get a large number of followers

60. Phase #2 Using YouTube or Flickr Alternatively record your thoughts and share via video or image Bring your content to life Use Web 2.0 rich media to it’s full advantage For consideration : Ensure you have copyright Keep videos ‘snack size’ - 3mins http://www.flickr.com/photos/billread/3274855904/

63. Can take time to establish

65. For consideration

66. What is topical

67. What interests you? What ministerial teaching is in your heart?

68. Keep it relevant

69. Learning from others & listening

70. To start with keep short and sweet

72. Phase #2 : Digital Eco system example http://blog.relevantchurch.com/ Multi platform presence : Facebook, YouTube and website

73. Checklist Invest P Set clear objectives P Listen P Set Up : Choose what suits you and experiment P Create a Social Media eco-system P

74. Phase #3 Engage & Share

75. Phase #3 Engage : Conversation & Collaboration Technology is changing our relationships with Church, friends, family, institutions, the media and brands

76. Phase #3 Engaging Determine what role you want to have in Social Media - Broadcast only - Collaboration Considerations for collaboration - Follow other Twitter users - Add blogs in your blog roll - Retweet blog posts, tweets and videos - Link to other & credit them - Reply to comments / tweets

77. Phase #3 : Engaging > Contributing Feedback Bloggers & Forum members welcome feedback So leave a comment Or send an email Make yourself known in a community Make Virtual Friends Participate & follow

79. Track all interesting articles (mentions, Church news, ministry tool, mentions etc.)

80. Use as a search and research tool

82. Checklist Invest P Set clear objectives P Listen P Set Up : Choose what suits you and experiment P Create a Social Media eco-system P Engage, Follow, Share & Contribute P

83. Phase #4 Your Online Reputation

84. Phase #4 Online Reputation Self Googleing & check regularly Be the best online reference for yourself Remember you’re always on record Only share and provide information you want to

86. Spezify – collage of images and mentions

87. Friendfeed – personal aggregator

88. Posterous – manages multiple presencesObviously Google!

89. Checklist Invest P Set clear objectives P Listen P Set Up : Choose what suits you and experiment P Create a Social Media eco-system P Engage, Follow & Contribute P Manage your reputation P

90. Phase #5 Future Development

91. Phase #5 Future Development Digital Communication is ever changing Keeping a eye is vital to make sure you’re making the most of emerging tools

92. Checklist Invest P Set clear objectives P Listen P Set Up : Choose what suits you and experiment P Create a Social Media eco-system P Engage, Follow & Contribute P Manage your reputation P Keep an eye on emerging technology P

93. Crowd Sourcing

94. Crowd Sourcing Crowd Sourcing is an open invitation, via social media, to encourage a community to aid and shape a product or service, this changes the role of followers from ‘mere consumption’ to ‘creation’ Types controlled: for instance, participants select from a pre-determined set of criteria open: audience have total creative control Rules: be transparent with consumers, especially regarding approach avoid ambiguity nurture and facilitate participation – consumers are being invited to shape the future

95. Crowd Sourcing : Marmite Example

97. Video / Podcast interviews of local people at your Church

98. Run online polls to generate discussion and collaboration

100. Benefits of Social Media for Church Promotion Increasing visibility of your Church online Allow potential visitors to learn about your Church online About Service times, address and other activities Support Discipline and spiritual growth Sermon follow up and additional materials/resources Remind and inform about upcoming events Ask for feedback / comment from your Church

101. Using Social Media for Ministry Increase your visibility and influence Enhances relationship Non evasive way to connect to new people Discipline tool for the new generation – be relevant Help distribute resource and opinion

103. Forcing investment in digital tools

106. Wherever you areIt’s not about technology or marketing

108. Listening

109. Principles of engagement You have the opportunity to use Social Media tools to share God’s love for us, his message of hope and practical advice for Ministry to follow Christ. So what are you waiting for...experiment.

110. 1. You are the Publisher Whether you write a blog or create a digital content, you can publish easily and cheaply and make it available worldwide

111. 2. Search & Find Search is central to digital media. The more you publish, the more likely you are to be found

112. 3. Getting to know people Digital media are all about making connections. This makes conversation the centre piece of digital media relations

113. How does have meaning for Church today? He said to them, "Go into all the world and preach the good news to all creation”. Mark 16:15 NIV

114. Thank You Lee Goodger @rem0te e. leegoodger@hotmail.com m. 07747 175 754