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Trust in news sources and opinions on the CBC
FCB Survey Summary
submitted by Nanos to Friends of Canadian Broadcasting, M...
> Canadians have a higher intensity of trust for newspapers, radio and broadcast TV as their source of news. And
have high...
• Two in three Canadians mistrust or somewhat mistrust Twitter as a news source – Two thirds of
Canadians mistrust (42%) o...
Canadian identity and culture
Canadians were asked to score several groups from 1 to 7, where 1 is very low trust and conf...
• Over half of Canadians have low trust and confidence in other internet broadcasters to protect
Canadian culture and iden...
• The majority of Canadians agree or somewhat agree that it is important to have a strong and vibrant
CBC – Nearly nine in...
Value of local news
The vast majority of Canadians feel that local TV is valuable and believe their federal Member of
Parl...
• Over half of Canadians say the Prime Minister’s power to appoint the CBC president and
Board of Directors gives the gove...
1.0 Trust in and quality of news
Trust in new sources
10
4%
4%
5%
32%
35%
33%
13%
15%
29%
48%
48%
51%
31%
24%
30%
12%
9%
9%
46%
42%
31%
8%
5%
3%
7%
15%
5%
...
Trust in Facebook as a news source
11
Trust
4%
Somewhat
trust
13%
Somewhat
mistrust
31%
Mistrust
46%
Unsure
7%
Subgroups
M...
Trust in Twitter as a news source
12
Trust
4% Somewhat
trust
15%
Somewhat
mistrust
24%
Mistrust
42%
Unsure
15%
Subgroups
M...
Trust in newspapers as a news source
13
Trust
35%
Somewhat
trust
48%
Somewhat
mistrust
9%
Mistrust
5%
Unsure
2%
Subgroups
...
Trust in broadcast TV as a news source
14
Trust
32%
Somewhat
trust
48%
Somewhat
mistrust
12%
Mistrust
8%
Unsure
2%
Subgrou...
Trust in radio as a news source
15
Trust
33%
Somewhat
trust
51%
Somewhat
mistrust
9%
Mistrust
3%
Unsure
3%
Subgroups
Trust...
Trust in online news as a news source
16
Trust
5%
Somewhat
trust
29%
Somewhat
mistrust
30%
Mistrust
31%
Unsure
5%
Subgroup...
Changing journalism environment
17
The loss of jobs is just the
inevitable result of
technological change and
nothing can ...
Quality of local news
18
Better
14%
The same
35%
Worse
44%
Unsure
8%
Subgroups Worse
Male (n=503) 43.6%
Female (n=497) 43....
Opinions on the decrease of journalists in Canada
19
Care
46%
Somewhat
care
35%
Somewhat
not care
10%
Not care
8%
Unsure
1...
Role of the government in supporting local news
20
Be active in
supporting
local news
54%
Allow the
free market
to decide
...
2.0 Canadian identity and culture
Trust and confidence: Overview
22
12%
14%
26%
32%
52%
61%
72%
13%
22%
15%
20%
18%
15%
9%
61%
54%
55%
42%
28%
18%
17%
13%
1...
Protecting Canadian culture and identity – cable companies
23
QUESTION – Please tell me how much confidence or trust you p...
Protecting Canadian culture and identity – cable
companies
24
Subgroups Mean
Male (n=503) 3.1
Female (n=497) 3.3
Liberal (...
Protecting Canadian culture and identity – private broadcasters
25
QUESTION – Please tell me how much confidence or trust ...
Protecting Canadian culture and identity – private
broadcasters
26
Subgroups Mean
Male (n=503) 3.7
Female (n=497) 3.6
Libe...
Protecting Canadian culture and identity – Canadian government
27
QUESTION – Please tell me how much confidence or trust y...
Protecting Canadian culture and identity – Canadian
government
28
Subgroups Mean
Male (n=503) 4.2
Female (n=497) 4.5
Liber...
Protecting Canadian culture and identity – the CRTC
29
QUESTION – Please tell me how much confidence or trust you personal...
Protecting Canadian culture and identity – the CRTC
30
Subgroups Mean
Male (n=503) 4.8
Female (n=497) 5.1
Liberal (n=367) ...
Protecting Canadian culture and identity – CBC
31
QUESTION – Please tell me how much confidence or trust you personally ha...
Protecting Canadian culture and identity – the CBC
32
Subgroups Mean
Male (n=503) 5.0
Female (n=497) 5.6
Liberal (n=367) 6...
Protecting Canadian culture and identity – Netflix
33
Subgroups Mean
Male (n=503) 2.6
Female (n=497) 2.6
Liberal (n=367) 2...
Protecting Canadian culture and identity – other internet broadcasters
34
Subgroups Mean
Male (n=503) 2.9
Female (n=497) 3...
3.0 Opinions on the CBC
36
CBC funding through advertisements
Increase funding
from the
Government of
Canada to the
CBC so it could go
substantial...
37
CRTC Canadian content regulations
The CRTC should
ensure that a
majority of
programs offered
by Canadian
broadcasters a...
38
Opinions on the CBC
67%
68%
80%
19%
20%
15%
4%
2%
2%
8%
8%
1%
2%
2%
3%
0% 20% 40% 60% 80% 100%
Now that virtually all p...
39
72%
70%
67%
15%
19%
19%
3%
3%
4%
10%
7%
8%
2%
1%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2014
2015
2017
Agree So...
Importance of the CBC
40
Agree
67%
Somewhat
agree
19%
Somewhat
disagree
4%
Disagree
8%
Unsure
2%
Subgroups
Agree/
Somewhat...
Ensuring non-partisan CBC board members
41
Agree
80%
Somewhat
agree
15%
Somewhat
disagree
2%
Disagree
1% Unsure
3%
Subgrou...
The CBC’s role in Canadian culture and identity
42
53%
70%
70%
68%
30%
18%
21%
20%
6%
2%
2%
2%
9%
8%
6%
8%
2%
2%
1%
2%
0% ...
The CBC’s role in Canadian culture and identity
43
Agree
68%
Somewhat
agree
20%
Somewhat
disagree
2%
Disagree
8%
Unsure
2%...
Funding the CBC
44
45%
43%
41%
39%
12%
14%
2%
5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2015
2017
Increase funding Ma...
Funding the CBC
45
Increase
funding
43%
Maintain
funding
39%
Decrease
funding
14%
Unsure
5%
Net Score
+28.8
QUESTION – Ass...
4.0 Value of local news
Value of local TV news
47
78%
74%
14%
15%
3%
5%
4%
5%
1%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2015
2017
Agree So...
Value of local TV news
48
Agree
74%
Somewhat
agree
15%
Somewhat
disagree
5%
Disagree
5%
Unsure
2%
Net Score
+79.4
QUESTION...
Responsibility of MP to keep local broadcasting strong
49
73%
70%
17%
17%
3%
4%
5%
6%
2%
3%
0% 10% 20% 30% 40% 50% 60% 70%...
Responsibility of MP to keep local broadcasting strong
50
Agree
70%Somewhat
agree
17%
Somewhat
disagree
4%
Disagree
6%
Uns...
5.0 The independence of the CBC
CBC’s Independence over past four years
52
11%
15%
36%
32%
42%
36%
11%
17%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
201...
CBC’s Independence over past four years
53
Increased
15%
Stayed the
same
32%
Decreased
36%
Unsure
17%
QUESTION – Would you...
Appointing CBC Board of Directors
54
49%
54%
41%
26%
11%
20%
2015
2017
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Appoint...
55
Appointing CBC Board of Directors
It doesn’t matter
who appoints
the board of
directors
26%
Appointments by the Prime
M...
Methodology
56
Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000
Canadians, 18 ...
Nanos Research:
A Nanos Research RDD dual frame (land- and cell-lines) random telephone survey of 1,000 Canadians between ...
Technical Note
Element Description
Organization who
commissioned the research
Friends of Canadian Broadcasting
Final Sampl...
www.nanosresearch.com 60
About Nanos
Nanos is one of North America’s most trusted research and strategy organizations. Our...
Tabulations
61
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET
Nanos conducted an RDD dual frame (land- and ...
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
Trust in news sources and opinions on the CBC
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Trust in news sources and opinions on the CBC

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Submitted by Nanos to Friends of Canadian Broadcasting, May 2017

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Trust in news sources and opinions on the CBC

  1. 1. Trust in news sources and opinions on the CBC FCB Survey Summary submitted by Nanos to Friends of Canadian Broadcasting, May 2017 (Submission 2017-1026)
  2. 2. > Canadians have a higher intensity of trust for newspapers, radio and broadcast TV as their source of news. And have higher intensity of trust and confidence in the CRTC and the CBC to protect Canadian culture on television. A majority of Canadians agree or somewhat agree that in light of the corporate ownership of private media in Canada, a strong and vibrant CBC is more important than ever, and if given the opportunity, they would advise their federal MP to either increase or maintain the CBC’s funding. Canadians generally feel that local TV is valuable, and feel their federal MP should work to protect it. To follow are the highlights of the national survey conducted for Friends of Canadian Broadcasting by Nanos Research. Trust in and quality of news Canadians have the highest intensity of trust for newspapers, radio and broadcast TV as news sources, while giving a low intensity of trust to sources including Facebook, Twitter and other online news sources. The majority of Canadians care or somewhat care about the decline of journalists and Canada, and want the government to take action on this issue. • A large majority of Canadians trust or somewhat trust newspapers as a news source – Over eight in ten Canadians trust (35%) or somewhat trust (48%) newspapers as a news source, while nine per cent somewhat mistrust them, and five per cent mistrust them. Two per cent are unsure. • A large majority of Canadians trust or somewhat trust radio as a news source – More than eight in ten Canadians trust (33%) or somewhat trust (51%) radio as a news source, while nine per cent somewhat mistrust it and three per cent mistrust it. Three per cent are unsure. • Almost eight in ten Canadians trust or somewhat trust broadcast TV as a news source – A little under eight in ten Canadians trust (32%) or somewhat trust (48%) broadcast TV as a news source. Twelve per cent somewhat mistrust it, while eight per cent mistrust it. Two per cent are unsure. • Six in ten Canadians mistrust or somewhat mistrust online news as a news source – Just over six in ten Canadians mistrust (31%) or somewhat mistrust (30%) online news (not affiliated with a newspaper or broadcast organization) as a news source. Twenty-nine per cent somewhat trust it, while five per cent trust it. Five per cent are unsure. 2 The majority of Canadians care or somewhat care about the decline in the ranks of journalists in Canada, and want the government to take action on the issue
  3. 3. • Two in three Canadians mistrust or somewhat mistrust Twitter as a news source – Two thirds of Canadians mistrust (42%) or somewhat mistrust (24%) Twitter as a news source, followed by 15 per cent who somewhat trust it and four per cent who trust it. Fifteen per cent are unsure. • Over three in four Canadians mistrust or somewhat mistrust Facebook as a news source – Just over three in four Canadians mistrust (46%) or somewhat mistrust (31%) Facebook as a news source, while 13 per cent somewhat trust it, and four per cent trust it. Seven per cent are unsure. • Six in ten Canadians say the government should take steps to address the decline in journalism jobs – Just under six in ten Canadians (58%) say that quality journalism is important for the future of our democracy and the federal government should take steps to address the decline of journalism jobs. Thirty-four per cent of Canadians say the loss of jobs is just an inevitable result of technological change and nothing can be done about it. Eight per cent are unsure. Conservative Party voters were the most likely to say this is inevitable and nothing can be done (54%), while NDP voters were the least likely to say this (18%). • Over four in ten Canadians say the quality of local news in their community is worse than it was 10 years ago – Asked if they think the quality of local news in their community is better, the same or worse compared to 10 years ago, 44 per cent of Canadians say it is worse. Thirty-five per cent say the quality is the same, while 14 per cent say it is better. Eight per cent are unsure. • The majority of Canadians care or somewhat care that there are fewer journalists in Canada – Just over eight in ten Canadians care (46%) or somewhat care (35%) that there are fewer journalists in Canada to help create quality news. Ten per cent say they somewhat do not care, while eight per cent do not care, and one per cent are unsure. • Just over half of Canadians want the Government of Canada to be active in supporting local news – Fifty-four per cent of Canadians say that if given the choice they would prefer the Government of Canada be active in supporting local news, while 32 per cent prefer allowing the free market to decide the future. Thirteen per cent are unsure. NDP and Liberal Party voters were most likely to prefer the Government be active in supporting local news (71% and 62% respectively). 3
  4. 4. Canadian identity and culture Canadians were asked to score several groups from 1 to 7, where 1 is very low trust and confidence to protect Canadian identity and culture on television, and 7 is very high trust and confidence. Generally Canadians have the highest intensity of trust and confidence in the CBC/Radio-Canada and the CRTC to protect Canadian culture on television, and the lowest intensity of trust and confidence in Netflix. • A majority of Canadians have high trust and confidence in the CBC to protect Canadian culture and identity on television – Seventy-two per cent of Canadians have high trust and confidence (score of 5-7) in the CBC/Radio-Canada to protect Canadian culture and identity on television. Seventeen per cent have low trust/confidence (score of 1-3) in the CBC, while nine per cent have average trust/confidence (score of 4), and two per cent are unsure. Canadians gave the CBC a mean score of 5.3 out of 7. • More than six in ten Canadians have high trust and confidence in the CRTC to protect Canadian culture and identity on television – Sixty-one per cent of Canadians have high trust and confidence (score of 5-7) in the CRTC to protect Canadian culture and identity on television. Eighteen per cent have low trust/confidence (score of 1-3) in the CRTC, while 15 per cent have average trust/confidence (score of 4), and six per cent are unsure. Canadians gave the CRTC a mean score of 5.0 out of 7. • More than half of Canadians have high trust and confidence in the Canadian government to protect Canadian culture and identity on television – Fifty-two per cent of Canadians have high trust and confidence (score of 5-7, an increase from 37% in 2015) in the Canadian government to protect Canadian culture and identity on television. Twenty-eight per cent have low trust/confidence (score of 1-3) in the Canadian government, while 18 per cent have average trust/confidence (score of 4), and three per cent are unsure. Canadians gave the Canadian government a mean score of 4.4 out of 7. • Four in ten Canadians have low trust and confidence in private broadcasters to protect Canadian culture and identity on television – Forty-two per cent of Canadians have low trust and confidence (score of 1-3) in private broadcasters to protect Canadian culture and identity on television. Thirty-two per cent have high trust/confidence (score of 5-7) in private broadcasters, while 20 per cent have average trust/confidence (score of 4), and six per cent are unsure. Canadians gave private broadcasters a mean score of 3.7 out of 7. • More than half of Canadians have low trust and confidence in cable companies to protect Canadian culture and identity on television – Fifty-five per cent of Canadians have low trust and confidence (score of 1-3) in cable companies to protect Canadian culture and identity on television. Twenty-six per cent have high trust and confidence (score of 5-7) in cable companies, while 15 per cent have average trust/confidence (score of 4), and four per cent are unsure. Canadians gave cable companies a mean score of 3.2 out of 7. 4
  5. 5. • Over half of Canadians have low trust and confidence in other internet broadcasters to protect Canadian culture and identity on television – Fifty-four per cent of Canadians have low trust and confidence (score of 1-3) in other internet broadcasters to protect Canadian culture and identity on television. Twenty-two per cent have average trust/confidence (score of 4) in internet broadcasters, while 14 per cent have high trust/confidence (score of 5-7), and 11 per cent are unsure. Canadians gave other internet broadcasters a mean score of 3.0 out of 7. • Six in ten Canadians have low trust and confidence in Netflix to protect Canadian culture and identity on television – Sixty-one per cent of Canadians have low trust and confidence (score of 1-3) in Netflix to protect Canadian culture and identity on television. Thirteen per cent have average trust/confidence (score of 4) in Netflix, while 12 per cent have high trust/confidence (score of 5-7), and 13 per cent are unsure. Canadians gave Netflix a mean score of 2.6 out of 7. Opinions on the CBC A majority of Canadians agree or somewhat agree that in light of the corporate ownership of private media in Canada, a strong and vibrant CBC is more important than ever, as well as that the CBC plays an important role in Canadian culture and identity. Approximately half of Canadians are in favour of the CBC continuing to sell advertising to help fund programs, and most Canadians say if given the opportunity, they would advise their federal MP to either increase or maintain the CBC’s funding. • Nearly half of Canadians would prefer for the CBC to continue to sell advertising to help fund programming and content – Asked about potential future paths for funding the CBC, 49 per cent of Canadians say they would prefer to continue to have the CBC sell television and online advertising to help fund programming and content, while 36 per cent would prefer to increase funding from the Government of Canada to the CBC so it could go substantially ad free on TV, as it does on radio. Ten per cent prefer to freeze funding for the CBC and eliminate its ability to sell television and online advertising which would lead to reduced programming and content. Five per cent are unsure. Conservative Party voters were much more likely to prefer freezing funding for the CBC (25%) compared to voters from other parties. • Just over half of Canadians say the CRTC should ensure a majority of programs offered by Canadian broadcasters are Canadian in origin – Fifty-two per cent of Canadians say the CRTC should ensure that a majority of those programs offered by Canadian broadcasters are Canadian in origin, while 36 per cent say it doesn’t matter whether a majority of programs offered by Canadian broadcasters are Canadian in origin. Thirteen per cent are unsure. Conservative Party voters were the most likely to say it doesn't matter whether programs offered are Canadian (59%). 5
  6. 6. • The majority of Canadians agree or somewhat agree that it is important to have a strong and vibrant CBC – Nearly nine in ten Canadians agree (67%) or somewhat agree (19%) that with virtually all private news media in Canada being owned by only a few large corporations, it is more important than ever to have a strong and vibrant CBC. Four per cent somewhat disagree, while eight per cent disagree. Two per cent are unsure. These results are consistent with the 2015 and 2014 waves. Conservative Party voters were significantly more likely to disagree with this (24%), while NDP voters were the most likely to agree (82%). • The vast majority of Canadians agree or somewhat agree that CBC board appointees need to be picked in a non-partisan and transparent way – Over nine in ten Canadians agree (80%) or somewhat agree (15%) that we need to make sure that board appointees of the CBC are picked in a non-partisan, transparent, open way by people who have the interests of the CBC and Radio Canada and the interests of the Canadian public top of mind, and not the narrow partisan interests of one political party or another, whether or not that party happens to be in government. Two per cent somewhat disagree with this, while one per cent disagree. Three per cent are unsure. • Almost nine in ten Canadians agree or somewhat agree that the CBC plays an important role in strengthening Canadian culture and identity – Just under nine in ten Canadians agree (68%) or somewhat agree (20%) that the CBC plays an important role in strengthening Canadian culture and identity, while two per cent somewhat disagree and eight per cent disagree. Two per cent are unsure. These results are consistent with the 2015 and 2014 waves. Once again, Conservative Party voters were much less likely to agree with this (42%) and more likely to disagree (23%) than voters for the other political parties and undecided voters. • The majority of Canadians say they would ask their MP to maintain or increase the CBC’s funding – Forty-three per cent of Canadians say that if given the opportunity to provide advice to their federal MP on an upcoming vote in the House of Commons regarding CBC funding, they would advise the MP vote to increase funding. Thirty-nine per cent say they would advise voting to maintain funding, while 14 per cent say decrease funding. Five per cent are unsure. Green Party voters were the most likely to advise on increasing funding (58%), while Conservative Party voters were most likely to advise on decreasing funding (41%). These results are fairly consistent with the previous wave in 2015. 6
  7. 7. Value of local news The vast majority of Canadians feel that local TV is valuable and believe their federal Member of Parliament should work to keep local broadcasting strong. • Almost nine in ten Canadians agree or somewhat agree that local TV news is valuable to them – Nearly nine in ten Canadians agree (74%) or somewhat agree (15%) that local TV news is valuable to them, while five per cent somewhat disagree and another five per cent disagree. Two per cent are unsure. • The majority of Canadians agree or somewhat agree that their federal Member of Parliament should work to keep local broadcasting strong – A little under nine in ten Canadians agree (70%) or somewhat agree (17%) that their federal Member of Parliament should work to keep local broadcasting strong in their community. Four per cent somewhat disagree with this, while six per cent disagree. Three per cent are unsure. Independence of the CBC Generally Canadians say the CBC’s independence as a broadcaster has decreased or stayed the same, and just over half feel that the Prime Minister’s power to appoint the CBC President and Board gives too much influence to the government. • Almost two in five Canadians say the CBC’s independence has decreased in the past four years – Thirty-six per cent of Canadians say the CBC’s independence as a broadcaster has decreased over the past four years (a slight decrease from 42% in 2015), while 32 per cent say it has stayed the same (36% in 2015), and 15 per cent say it has increased (11% in 2015). Seventeen per cent are unsure. Liberal Party voters were the least likely to say the CBC’s independence has decreased (26%), and most likely to say it has increased (21%). 7
  8. 8. • Over half of Canadians say the Prime Minister’s power to appoint the CBC president and Board of Directors gives the government too much influence – A little over half of Canadians (54%) say that the Prime Minister’s power to appoint the CBC President and Board of Directors gives the government too much influence, while 26 per cent say the CBC is independent and it doesn't matter who appoints the Board of Directors and President. Twenty per cent are unsure. Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th to 16th, 2017 as part of an omnibus survey. Participants were randomly recruited by telephone using live agents and administered a survey online. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. The research was commissioned by Friends of Canadian Broadcasting. 8
  9. 9. 1.0 Trust in and quality of news
  10. 10. Trust in new sources 10 4% 4% 5% 32% 35% 33% 13% 15% 29% 48% 48% 51% 31% 24% 30% 12% 9% 9% 46% 42% 31% 8% 5% 3% 7% 15% 5% 2% 2% 3% 0% 20% 40% 60% 80% 100% Facebook Twitter Online news (not affiliated with a newspaper or broadcast organization) Broadcast TV Newspapers Radio Trust Somewhat trust Somewhat mistrust Mistrust Unsure Net Score +71.7 +68.7 +60.1 -26.4 -46.4 -61.0 QUESTION – Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE] *Note: Charts may not add up to 100 due to rounding Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  11. 11. Trust in Facebook as a news source 11 Trust 4% Somewhat trust 13% Somewhat mistrust 31% Mistrust 46% Unsure 7% Subgroups Mistrust/ Somewhat mistrust Male (n=503) 78.7% Female (n=497) 75.6% Liberal (n=367) 77.5% Conservative (n=275) 72.8% NDP (n=170) 82.7% Bloc Quebecois (n=39) 73.7% Green Party (n=58) 75.1% Undecided (n=91) 81.2% Net Score -61.0 *Note: Charts may not add up to 100 due to rounding QUESTION – Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE] Facebook Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  12. 12. Trust in Twitter as a news source 12 Trust 4% Somewhat trust 15% Somewhat mistrust 24% Mistrust 42% Unsure 15% Subgroups Mistrust/ Somewhat mistrust Male (n=503) 69.5% Female (n=497) 61.6% Liberal (n=367) 66.3% Conservative (n=275) 63.1% NDP (n=170) 67.0% Bloc Quebecois (n=39) 71.2% Green Party (n=58) 60.9% Undecided (n=91) 67.2% Net Score -46.4 *Note: Charts may not add up to 100 due to rounding QUESTION – Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE] Twitter Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  13. 13. Trust in newspapers as a news source 13 Trust 35% Somewhat trust 48% Somewhat mistrust 9% Mistrust 5% Unsure 2% Subgroups Trust/ Somewhat trust Male (n=503) 80.1% Female (n=497) 86.6% Liberal (n=367) 91.5% Conservative (n=275) 76.9% NDP (n=170) 82.0% Bloc Quebecois (n=39) 86.3% Green Party (n=58) 79.4% Undecided (n=91) 74.5% Net Score +68.7 *Note: Charts may not add up to 100 due to rounding QUESTION – Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE] Newspapers Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  14. 14. Trust in broadcast TV as a news source 14 Trust 32% Somewhat trust 48% Somewhat mistrust 12% Mistrust 8% Unsure 2% Subgroups Trust/ Somewhat trust Male (n=503) 75.5% Female (n=497) 82.9% Liberal (n=367) 86.4% Conservative (n=275) 72.1% NDP (n=170) 83.4% Bloc Quebecois (n=39) 92.2% Green Party (n=58) 63.1% Undecided (n=91) 70.0% Net Score +60.1 *Note: Charts may not add up to 100 due to rounding QUESTION – Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE] Broadcast TV Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  15. 15. Trust in radio as a news source 15 Trust 33% Somewhat trust 51% Somewhat mistrust 9% Mistrust 3% Unsure 3% Subgroups Trust/ Somewhat trust Male (n=503) 83.3% Female (n=497) 85.3% Liberal (n=367) 89.7% Conservative (n=275) 79.4% NDP (n=170) 86.1% Bloc Quebecois (n=39) 90.2% Green Party (n=58) 75.5% Undecided (n=91) 78.2% Net Score +71.7 *Note: Charts may not add up to 100 due to rounding QUESTION – Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE] Radio Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  16. 16. Trust in online news as a news source 16 Trust 5% Somewhat trust 29% Somewhat mistrust 30% Mistrust 31% Unsure 5% Subgroups Mistrust/ Somewhat mistrust Male (n=503) 56.6% Female (n=497) 64.1% Liberal (n=367) 65.0% Conservative (n=275) 54.4% NDP (n=170) 62.9% Bloc Quebecois (n=39) 50.5% Green Party (n=58) 53.3% Undecided (n=91) 65.2% Net Score -26.4 *Note: Charts may not add up to 100 due to rounding QUESTION – Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE] Online news (not affiliated with a newspaper or broadcast organization) Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  17. 17. Changing journalism environment 17 The loss of jobs is just the inevitable result of technological change and nothing can be done about it 34% Quality journalism is important for the future of our democracy. The federal government should take steps to address the decline of journalism jobs 58% Unsure 8% Subgroups Quality journalism is important Male (n=503) 51.5% Female (n=497) 64.5% Liberal (n=367) 64.8% Conservative (n=275) 37.0% NDP (n=170) 76.2% Bloc Quebecois (n=39) 73.1% Green Party (n=58) 49.3% Undecided (n=91) 62.3% *Note: Charts may not add up to 100 due to rounding QUESTION – As you may know, one third of journalism jobs have disappeared in Canada since 2010, largely because companies are buying more advertising online rather than in newspapers or on TV and radio. Which statement is closest to your own view? Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  18. 18. Quality of local news 18 Better 14% The same 35% Worse 44% Unsure 8% Subgroups Worse Male (n=503) 43.6% Female (n=497) 43.4% Liberal (n=367) 43.2% Conservative (n=275) 39.9% NDP (n=170) 47.8% Bloc Quebecois (n=39) 30.9% Green Party (n=58) 52.6% Undecided (n=91) 46.7% Net Score -29.9 *Note: Charts may not add up to 100 due to rounding QUESTION – Do you think the quality of local news in your community is better, the same or worse compared to 10 years ago? Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  19. 19. Opinions on the decrease of journalists in Canada 19 Care 46% Somewhat care 35% Somewhat not care 10% Not care 8% Unsure 1% Subgroups Care/ Somewhat care Male (n=503) 77.2% Female (n=497) 85.7% Liberal (n=367) 88.0% Conservative (n=275) 68.3% NDP (n=170) 88.4% Bloc Quebecois (n=39) 77.1% Green Party (n=58) 89.7% Undecided (n=91) 80.3% Net Score +63.9 *Note: Charts may not add up to 100 due to rounding QUESTION – Do you care, somewhat care, somewhat not care or not care that there are fewer journalists in Canada to help create quality news? Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  20. 20. Role of the government in supporting local news 20 Be active in supporting local news 54% Allow the free market to decide the future 32% Unsure 13% Subgroups Be active in supporting local news Male (n=503) 49.1% Female (n=497) 59.1% Liberal (n=367) 62.1% Conservative (n=275) 29.5% NDP (n=170) 71.4% Bloc Quebecois (n=39) 60.4% Green Party (n=58) 60.8% Undecided (n=91) 58.5% *Note: Charts may not add up to 100 due to rounding QUESTION – Given the choice, would you prefer that the Government of Canada be active in supporting local news or that it do nothing and allow the free market to decide the future of local news? Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  21. 21. 2.0 Canadian identity and culture
  22. 22. Trust and confidence: Overview 22 12% 14% 26% 32% 52% 61% 72% 13% 22% 15% 20% 18% 15% 9% 61% 54% 55% 42% 28% 18% 17% 13% 11% 4% 6% 3% 6% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Netflix Other internet broadcasters Cable Companies Private Broadcasters The Canadian Government CRTC CBC/Radio-Canada High trust and confidence (5-7) Average trust and confidence (4) Low trust and confidence (1-3) Unsure QUESTION – Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] *Note: Charts may not add up to 100 due to rounding Mean 5.3 5.0 4.4 3.7 3.2 3.0 2.6 Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  23. 23. Protecting Canadian culture and identity – cable companies 23 QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Cable companies *Note: Charts may not add up to 100 due to rounding 26% 29% 27% 26% 20% 16% 17% 15% 48% 50% 53% 55% 7% 3% 3% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2009 2014 2015 2017 High trust and confidence (5-7) Average trust and confidence (4) Low trust and confidence (1-3) Unsure Source: Pollara, online survey, April 20th to 24th, 2009, n=3,361, accurate ±1.69 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  24. 24. Protecting Canadian culture and identity – cable companies 24 Subgroups Mean Male (n=503) 3.1 Female (n=497) 3.3 Liberal (n=367) 3.4 Conservative (n=275) 3.3 NDP (n=170) 2.9 Bloc Quebecois (n=39) 4.0 Green Party (n=58) 2.7 Undecided (n=91) 2.8 *Note: Charts may not add up to 100 due to rounding QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Cable companies High trust and confidence (8-10) 26% Average trust and confidence (4-7) 15% Low trust and confidence (1-3) 55% Unsure 4% Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  25. 25. Protecting Canadian culture and identity – private broadcasters 25 QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Private Broadcasters *Note: Charts may not add up to 100 due to rounding 33% 36% 32% 21% 19% 20% 41% 40% 42% 6% 5% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2014 2015 2017 High trust and confidence (5-7) Average trust and confidence (4) Low trust and confidence (1-3) Unsure Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  26. 26. Protecting Canadian culture and identity – private broadcasters 26 Subgroups Mean Male (n=503) 3.7 Female (n=497) 3.6 Liberal (n=367) 3.8 Conservative (n=275) 3.9 NDP (n=170) 3.1 Bloc Quebecois (n=39) 4.2 Green Party (n=58) 3.2 Undecided (n=91) 3.5 *Note: Charts may not add up to 100 due to rounding QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Private broadcasters High trust and confidence (8-10) 32% Average trust and confidence (4-7) 20% Low trust and confidence (1-3) 42% Unsure 6% Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  27. 27. Protecting Canadian culture and identity – Canadian government 27 QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] The Canadian Government *Note: Charts may not add up to 100 due to rounding 46% 43% 37% 52% 18% 18% 18% 18% 30% 36% 43% 28% 6% 3% 3% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2009 2014 2015 2017 High trust and confidence (5-7) Average trust and confidence (4) Low trust and confidence (1-3) Unsure Source: Pollara, online survey, April 20th to 24th, 2009, n=3,361, accurate ±1.69 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  28. 28. Protecting Canadian culture and identity – Canadian government 28 Subgroups Mean Male (n=503) 4.2 Female (n=497) 4.5 Liberal (n=367) 5.1 Conservative (n=275) 3.4 NDP (n=170) 4.5 Bloc Quebecois (n=39) 3.9 Green Party (n=58) 4.1 Undecided (n=91) 4.0 *Note: Charts may not add up to 100 due to rounding QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] The Canadian government High trust and confidence (8-10) 52% Average trust and confidence (4-7) 18% Low trust and confidence (1-3) 28% Unsure 3% Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  29. 29. Protecting Canadian culture and identity – the CRTC 29 QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] The CRTC *Note: Charts may not add up to 100 due to rounding 59% 62% 60% 61% 15% 15% 16% 15% 18% 16% 18% 18% 8% 8% 6% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2009 2014 2015 2017 High trust and confidence (5-7) Average trust and confidence (4) Low trust and confidence (1-3) Unsure Source: Pollara, online survey, April 20th to 24th, 2009, n=3,361, accurate ±1.69 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  30. 30. Protecting Canadian culture and identity – the CRTC 30 Subgroups Mean Male (n=503) 4.8 Female (n=497) 5.1 Liberal (n=367) 5.4 Conservative (n=275) 4.4 NDP (n=170) 5.0 Bloc Quebecois (n=39) 5.0 Green Party (n=58) 4.8 Undecided (n=91) 4.7 *Note: Charts may not add up to 100 due to rounding QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] The CRTC High trust and confidence (8-10) 61% Average trust and confidence (4-7) 15% Low trust and confidence (1-3) 18% Unsure 6% Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  31. 31. Protecting Canadian culture and identity – CBC 31 QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] CBC/Radio-Canada *Note: Charts may not add up to 100 due to rounding 70% 72% 72% 72% 11% 10% 10% 9% 12% 14% 15% 17% 5% 3% 3% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2009 2014 2015 2017 High trust and confidence (5-7) Average trust and confidence (4) Low trust and confidence (1-3) Unsure Source: Pollara, online survey, April 20th to 24th, 2009, n=3,361, accurate ±1.69 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  32. 32. Protecting Canadian culture and identity – the CBC 32 Subgroups Mean Male (n=503) 5.0 Female (n=497) 5.6 Liberal (n=367) 6.0 Conservative (n=275) 4.1 NDP (n=170) 5.7 Bloc Quebecois (n=39) 5.0 Green Party (n=58) 5.5 Undecided (n=91) 5.5 *Note: Charts may not add up to 100 due to rounding QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] CBC/Radio Canada High trust and confidence (8-10) 72% Average trust and confidence (4-7) 9% Low trust and confidence (1-3) 17% Unsure 2% Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  33. 33. Protecting Canadian culture and identity – Netflix 33 Subgroups Mean Male (n=503) 2.6 Female (n=497) 2.6 Liberal (n=367) 2.5 Conservative (n=275) 2.7 NDP (n=170) 2.6 Bloc Quebecois (n=39) 3.0 Green Party (n=58) 2.4 Undecided (n=91) 2.7 *Note: Charts may not add up to 100 due to rounding QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Netflix High trust and confidence (8-10) 12% Average trust and confidence (4-7) 13% Low trust and confidence (1-3) 61% Unsure 13% Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  34. 34. Protecting Canadian culture and identity – other internet broadcasters 34 Subgroups Mean Male (n=503) 2.9 Female (n=497) 3.0 Liberal (n=367) 2.9 Conservative (n=275) 3.1 NDP (n=170) 2.8 Bloc Quebecois (n=39) 3.4 Green Party (n=58) 2.6 Undecided (n=91) 3.2 *Note: Charts may not add up to 100 due to rounding QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Other Internet broadcasters High trust and confidence (8-10) 14% Average trust and confidence (4-7) 22% Low trust and confidence (1-3) 54% Unsure 11% Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  35. 35. 3.0 Opinions on the CBC
  36. 36. 36 CBC funding through advertisements Increase funding from the Government of Canada to the CBC so it could go substantially ad free on TV, as it does on radio. 36% Freeze funding for the CBC and eliminate its ability to sell television and online advertising which would lead to reduced programming and content. 10% Continue to have the CBC sell television and online advertising to help fund programming and content. 49% Unsure 5% Subgroups Continue to sell TV and online advertising Male (n=503) 48.5% Female (n=497) 49.1% Liberal (n=367) 55.7% Conservative (n=275) 56.4% NDP (n=170) 32.6% Bloc Quebecois (n=39) 25.8% Green Party (n=58) 44.6% Undecided (n=91) 40.0% *Note: Charts may not add up to 100 due to rounding QUESTION – Which of the following potential future paths for the CBC would you prefer: [RANDOMIZE] Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  37. 37. 37 CRTC Canadian content regulations The CRTC should ensure that a majority of programs offered by Canadian broadcasters are Canadian in origin. 52% It doesn’t matter whether Canadian broadcasters offer a majority of programs that are Canadian in origin. 36% Unsure 13% Subgroups Ensure majority of programs are Canadian Male (n=503) 44.2% Female (n=497) 58.4% Liberal (n=367) 53.3% Conservative (n=275) 29.6% NDP (n=170) 64.8% Bloc Quebecois (n=39) 89.7% Green Party (n=58) 72.8% Undecided (n=91) 56.3% *Note: Charts may not add up to 100 due to rounding QUESTION – As you may know, the CRTC regulates broadcasting in Canada. Which of the following statements is closer to your own view? [RANDOMIZE] Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  38. 38. 38 Opinions on the CBC 67% 68% 80% 19% 20% 15% 4% 2% 2% 8% 8% 1% 2% 2% 3% 0% 20% 40% 60% 80% 100% Now that virtually all private news media in Canada are owned by only a few large corporations it is more important than ever to have a strong and vibrant CBC The CBC plays an important role in strengthening Canadian culture and identity Agree Somewhat agree Somewhat disagree Disagree Unsure Net Score +91.2 +78.1 +73.7 *Note: Charts may not add up to 100 due to rounding QUESTION – Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE] Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. We have to make sure that the board appointees of the CBC are picked in a non-partisan, transparent, open way by people who have the interests of the CBC and Radio Canada and the interests of the Canadian public top of mind. Not the narrow partisan interests of one political party or another, whether or not that party happens to be in government.
  39. 39. 39 72% 70% 67% 15% 19% 19% 3% 3% 4% 10% 7% 8% 2% 1% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2014 2015 2017 Agree Somewhat agree Somewhat disagree Disagree Unsure Net Score +73.7 +78.4 +74.0 *Note: Charts may not add up to 100 due to rounding Importance of the CBC Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. QUESTION – Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE] Now that virtually all private news media in Canada are owned by only a few large corporations it is more important than ever to have a strong and vibrant CBC Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  40. 40. Importance of the CBC 40 Agree 67% Somewhat agree 19% Somewhat disagree 4% Disagree 8% Unsure 2% Subgroups Agree/ Somewhat agree Male (n=503) 80.9% Female (n=497) 90.4% Liberal (n=367) 95.2% Conservative (n=275) 65.6% NDP (n=170) 94.5% Bloc Quebecois (n=39) 90.5% Green Party (n=58) 90.2% Undecided (n=91) 88.2% Net Score +73.7 *Note: Charts may not add up to 100 due to rounding Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. QUESTION – Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE] Now that virtually all private news media in Canada are owned by only a few large corporations it is more important than ever to have a strong and vibrant CBC
  41. 41. Ensuring non-partisan CBC board members 41 Agree 80% Somewhat agree 15% Somewhat disagree 2% Disagree 1% Unsure 3% Subgroups Agree/ Somewhat agree Male (n=503) 93.6% Female (n=497) 94.9% Liberal (n=367) 97.1% Conservative (n=275) 92.0% NDP (n=170) 94.1% Bloc Quebecois (n=39) 94.6% Green Party (n=58) 91.2% Undecided (n=91) 92.1% Net Score +91.2 *Note: Charts may not add up to 100 due to rounding QUESTION – Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE] We have to make sure that the board appointees of the CBC are picked in a non-partisan, transparent, open way by people who have the interests of the CBC and Radio Canada and the interests of the Canadian public top of mind. Not the narrow partisan interests of one political party or another, whether or not that party happens to be in government. Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  42. 42. The CBC’s role in Canadian culture and identity 42 53% 70% 70% 68% 30% 18% 21% 20% 6% 2% 2% 2% 9% 8% 6% 8% 2% 2% 1% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2013 2014 2015 2017 Agree Somewhat agree Somewhat disagree Disagree Unsure Net Score +78.1 +81.0 +78.0 +68.0 *Note: Charts may not add up to 100 due to rounding QUESTION – Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE] The CBC plays an important role in strengthening Canadian culture and identity Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, June 16th to 19th , 2013, n=1,000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  43. 43. The CBC’s role in Canadian culture and identity 43 Agree 68% Somewhat agree 20% Somewhat disagree 2% Disagree 8% Unsure 2% Subgroups Agree/ Somewhat agree Male (n=503) 83.0% Female (n=497) 93.0% Liberal (n=367) 97.4% Conservative (n=275) 68.8% NDP (n=170) 94.7% Bloc Quebecois (n=39) 88.6% Green Party (n=58) 94.1% Undecided (n=91) 93.2% Net Score +78.1 *Note: Charts may not add up to 100 due to rounding QUESTION – Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE] The CBC plays an important role in strengthening Canadian culture and identity Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  44. 44. Funding the CBC 44 45% 43% 41% 39% 12% 14% 2% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2015 2017 Increase funding Maintain funding Decrease funding Unsure Net Score +28.8 +33.4 *Note: Charts may not add up to 100 due to rounding Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. QUESTION – Assume for a moment that your federal Member of Parliament asked for your advice on an upcoming vote in the House of Commons on what to do about CBC funding. Which of the following three options would you advise him/her to vote for? Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  45. 45. Funding the CBC 45 Increase funding 43% Maintain funding 39% Decrease funding 14% Unsure 5% Net Score +28.8 QUESTION – Assume for a moment that your federal Member of Parliament asked for your advice on an upcoming vote in the House of Commons on what to do about CBC funding. Which of the following three options would you advise him/her to vote for? *Note: Charts may not add up to 100 due to rounding Subgroups Increase funding Decrease Funding Maintain Funding Male (n=503) 42.9% 19.9% 33.1% Female (n=497) 42.7% 8.5% 43.9% Liberal (n=367) 51.5% 2.3% 41.9% Conservative (n=275) 20.4% 40.9% 33.8% NDP (n=170) 53.0% 4.4% 38.4% Bloc Quebecois (n=39) 21.8% 8.7% 63.5% Green Party (n=58) 58.2% 4.0% 35.1% Undecided (n=91) 56.2% 6.3% 33.0% Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  46. 46. 4.0 Value of local news
  47. 47. Value of local TV news 47 78% 74% 14% 15% 3% 5% 4% 5% 1% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2015 2017 Agree Somewhat agree Somewhat disagree Disagree Unsure Net Score +79.4 +85.0 *Note: Charts may not add up to 100 due to rounding Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. QUESTION – How much do you agree/disagree with each of the following statements [RANDOMIZE] Local TV news is valuable to me Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  48. 48. Value of local TV news 48 Agree 74% Somewhat agree 15% Somewhat disagree 5% Disagree 5% Unsure 2% Net Score +79.4 QUESTION – How much do you agree/disagree with each of the following statements [RANDOMIZE] Local TV news is valuable to me *Note: Charts may not add up to 100 due to rounding Subgroups Agree/ Somewhat agree Male (n=503) 87.8% Female (n=497) 90.1% Liberal (n=367) 89.8% Conservative (n=275) 86.9% NDP (n=170) 91.9% Bloc Quebecois (n=39) 88.6% Green Party (n=58) 88.9% Undecided (n=91) 86.2% Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  49. 49. Responsibility of MP to keep local broadcasting strong 49 73% 70% 17% 17% 3% 4% 5% 6% 2% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2015 2017 Agree Somewhat agree Somewhat disagree Disagree Unsure Net Score +77.8 +82.3 *Note: Charts may not add up to 100 due to rounding Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. QUESTION – How much do you agree/disagree with each of the following statements [RANDOMIZE] My federal member of parliament should work to keep local broadcasting strong in my community Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  50. 50. Responsibility of MP to keep local broadcasting strong 50 Agree 70%Somewhat agree 17% Somewhat disagree 4% Disagree 6% Unsure 3% Net Score +77.8 QUESTION – How much do you agree/disagree with each of the following statements [RANDOMIZE] My federal member of parliament should work to keep local broadcasting strong in my community *Note: Charts may not add up to 100 due to rounding Subgroups Agree/ Somewhat agree Male (n=503) 84.7% Female (n=497) 90.1% Liberal (n=367) 92.5% Conservative (n=275) 74.3% NDP (n=170) 91.5% Bloc Quebecois (n=39) 96.8% Green Party (n=58) 91.3% Undecided (n=91) 93.3% Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  51. 51. 5.0 The independence of the CBC
  52. 52. CBC’s Independence over past four years 52 11% 15% 36% 32% 42% 36% 11% 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2015 2017 Increased Stayed the same Decreased Unsure *Note: Charts may not add up to 100 due to rounding Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. QUESTION – Would you say that the CBC’s independence as a broadcaster has increased, decreased, or stayed the same over the past four years? Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  53. 53. CBC’s Independence over past four years 53 Increased 15% Stayed the same 32% Decreased 36% Unsure 17% QUESTION – Would you say that the CBC’s independence as a broadcaster has increased, decreased, or stayed the same over the past four years? *Note: Charts may not add up to 100 due to rounding Subgroups Increased Decreased Stayed the same Male (n=503) 11.7% 38.4% 34.4% Female (n=497) 17.8% 34.4% 30.2% Liberal (n=367) 20.5% 26.3% 38.4% Conservative (n=275) 13.0% 42.6% 26.7% NDP (n=170) 11.5% 40.4% 32.5% Bloc Quebecois (n=39) - 61.5% 25.8% Green Party (n=58) 10.4% 37.0% 29.3% Undecided (n=91) 13.2% 39.3% 28.3% Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  54. 54. Appointing CBC Board of Directors 54 49% 54% 41% 26% 11% 20% 2015 2017 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Appointments by the Prime Minister give the government too much influence It doesn’t matter who appoints the board of directors Unsure QUESTION – Thinking specifically about the CBC, which of the following two statements is closer to your own opinion? The Prime Minister’s power to appoint the CBC President and Board of Directors gives the government too much influence over the nature and content of programs broadcast on the CBC or the CBC is independent and it doesn’t matter who appoints the Board of Directors and President. *Note: Charts may not add up to 100 due to rounding Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20. Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  55. 55. 55 Appointing CBC Board of Directors It doesn’t matter who appoints the board of directors 26% Appointments by the Prime Minister give the government too much influence 54% Unsure 20% Subgroups Appoints by PM give too much influence Male (n=503) 58.9% Female (n=497) 49.3% Liberal (n=367) 41.7% Conservative (n=275) 67.7% NDP (n=170) 54.5% Bloc Quebecois (n=39) 65.6% Green Party (n=58) 53.7% Undecided (n=91) 55.6% *Note: Charts may not add up to 100 due to rounding QUESTION – Thinking specifically about the CBC, which of the following two statements is closer to your own opinion? The Prime Minister’s power to appoint the CBC President and Board of Directors gives the government too much influence over the nature and content of programs broadcast on the CBC or the CBC is independent and it doesn’t matter who appoints the Board of Directors and President. Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.
  56. 56. Methodology 56
  57. 57. Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th to 16th, 2017 as part of an omnibus survey. Participants were randomly recruited by telephone using live agents and administered a survey online. The results were statistically checked and weighted by age and gender using the latest Census information and the sample is geographically stratified to be representative of Canada. Individuals were randomly called using random digit dialling with a maximum of five call backs. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. The research was commissioned by Friends of Canadian Broadcasting. Note: Charts may not add up to 100 due to rounding. Methodology 57
  58. 58. Nanos Research: A Nanos Research RDD dual frame (land- and cell-lines) random telephone survey of 1,000 Canadians between August 28th and September 3rd, 2015. The sample included both land- and cell-lines across Canada. The results were statistically checked and weighted by age and gender using the latest Census information and the sample is geographically stratified to be representative of Canada. Individuals randomly called using random digit dialling with a maximum of five call backs. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. The research was commissioned by Friends of Canadian Broadcasting in collaboration with ACTRA and UNIFOR. A Nanos Research RDD dual frame (land- and cell-lines) random telephone survey of 1,000 Canadians between August 16th and 25th, 2014. The sample included both land- and cell-lines across Canada. The results were statistically checked and weighted by age and gender using the latest Census information and the sample is geographically stratified to be representative of Canada. Individuals randomly called using random digit dialling with a maximum of five call backs. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. The research was commissioned by Friends of Canadian Broadcasting in collaboration with ACTRA and UNIFOR. http://www.friends.ca/files/PDF/nanos-what-canadians-think-about-tv.pdf A National Nanos RDD random survey of 1,000 Canadians conducted between June 16th and 19th, 2013. This field period included two evenings when the Stanley Cup Finals were on television. Participants were randomly recruited by telephone and administered a survey online. The results were statistically checked and weighted using the latest Census data. The margin of error for a random survey of 1,000 Canadians is ±3.1%, 19 times out of 20. https://www.friends.ca/files/PDF/2013-388-FCB-Report.pdf Pollara: An online survey conducted among Pollara’s 100,000 member panel of Canadians 18 years of age and older. The representative sample consisted of 3,361 Canadians. Results are considered accurate to ±1.69% nineteen times out of twenty. No quotas were set, but upon completion of the survey, the data was weighted by age, gender and region to ensue that the results shown in this report are representative of the opinions of the Canadian general public. The survey was fielded from April 20th to April 24th, 2009. http://www.friends.ca/poll/8288 58 Other Research Cited
  59. 59. Technical Note Element Description Organization who commissioned the research Friends of Canadian Broadcasting Final Sample Size 1,000 Randomly selected individuals. Margin of Error ±3.1 percentage points, 19 times out of 20. Mode of Survey RDD dual frame (land- and cell-lines) hybrid telephone and online survey Sampling Method Base The sample included both land- and cell-lines RDD (Random Digit Dialed) across Canada. Demographics (Captured) Atlantic Canada, Quebec, Ontario, Prairies, British Columbia; Men and Women; 18 years and older. Six digit postal code was used to validate geography. Fieldwork/Validation Live interviews with live supervision to validate work as per the MRIA Code of Conduct Number of Calls Maximum of five call backs. Time of Calls Individuals were called between 12-5:30 pm and 6:30- 9:30pm local time for the respondent. Field Dates May 12th to 16th, 2017. Language of Survey The survey was conducted in both English and French. Element Description Weighting of Data The results were weighted by age and gender using the latest Census information (2014) and the sample is geographically stratified to ensure a distribution across all regions of Canada. See tables for full weighting disclosure Screening Screening ensured potential respondents did not work in the market research industry, in the advertising industry, in the media or a political party prior to administering the survey to ensure the integrity of the data. Excluded Demographics Individuals younger than 18 years old; individuals without land or cell lines could not participate. Stratification By age and gender using the latest Census information (2014) and the sample is geographically stratified to be representative of Canada. Smaller areas such as Atlantic Canada were marginally oversampled to allow for a minimum regional sample. Estimated Response Rate 14 percent, consistent with industry norms. Question Order Question order in the preceding report reflects the order in which they appeared in the original questionnaire. Question Content This was module two of an omnibus survey. The preceding module included questions about top unprompted national issue of concern and voting preferences. Question Wording The questions in the preceding report are written exactly as they were asked to individuals. Survey Company Nanos Research Contact Contact Nanos Research for more information or with any concerns or questions. http://www.nanosresearch.com Telephone:(613) 234-4666 ext. Email: info@nanosresearch.com.
  60. 60. www.nanosresearch.com 60 About Nanos Nanos is one of North America’s most trusted research and strategy organizations. Our team of professionals is regularly called upon by senior executives to deliver superior intelligence and market advantage whether it be helping to chart a path forward, managing a reputation or brand risk or understanding the trends that drive success. Services range from traditional telephone surveys, through to elite in-depth interviews, online research and focus groups. Nanos clients range from Fortune 500 companies through to leading advocacy groups interested in understanding and shaping the public landscape. Whether it is understanding your brand or reputation, customer needs and satisfaction, engaging employees or testing new ads or products, Nanos provides insight you can trust. View our brochure Nanos Research North America Toll-free 1.888.737.5505 info@nanosresearch.com
  61. 61. Tabulations 61
  62. 62. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 1 For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Liberal Party Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Would consider % 59.3 84.8 51.9 60.1 53.2 61.1 57.4 61.0 61.3 61.5 56.5 58.9 58.6 Would not consider % 32.2 9.7 38.7 31.8 39.0 27.8 36.3 28.3 30.6 31.5 33.4 33.8 31.7 Unsure % 8.6 5.6 9.4 8.1 7.8 11.2 6.3 10.7 8.1 6.9 10.1 7.2 9.7 For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Conservative Party Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Would consider % 43.5 41.5 25.0 49.6 64.4 35.6 47.3 39.9 44.1 52.7 46.8 38.0 39.0 Would not consider % 48.5 48.7 65.7 41.8 29.7 58.3 46.4 50.5 52.7 43.2 44.2 50.3 50.4 Unsure % 8.0 9.8 9.3 8.6 5.9 6.1 6.3 9.6 3.1 4.1 8.9 11.7 10.6
  63. 63. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 2 For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - NDP Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Would consider % 50.5 55.3 50.1 51.0 39.4 62.0 46.9 54.0 61.6 49.0 43.6 47.5 50.3 Would not consider % 37.8 28.0 33.3 36.4 53.6 33.3 42.7 33.1 33.0 39.5 37.5 39.4 39.3 Unsure % 11.7 16.7 16.5 12.6 7.0 4.7 10.4 12.9 5.4 11.5 18.9 13.2 10.4 For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Bloc Québécois Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Would consider % 6.6 .0 26.4 .0 .0 .0 6.9 6.3 6.0 5.0 5.6 8.6 7.4 Would not consider % 89.8 100.0 59.0 100.0 100.0 100.0 90.5 89.1 91.4 92.2 89.4 88.0 88.5 Unsure % 3.6 .0 14.6 .0 .0 .0 2.6 4.6 2.6 2.8 5.0 3.4 4.2
  64. 64. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 3 For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Green Party Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Would consider % 40.2 35.6 31.0 44.1 28.2 66.9 37.1 43.2 46.1 36.5 38.5 37.2 41.5 Would not consider % 45.3 45.4 53.2 39.7 57.2 27.2 51.2 39.6 40.9 50.5 45.5 46.4 44.2 Unsure % 14.5 19.1 15.9 16.2 14.7 5.8 11.7 17.3 13.0 13.0 16.0 16.4 14.3 Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Vote Profile Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Liberal Party % 36.5 56.7 35.9 37.1 26.2 36.7 35.7 37.3 32.5 33.1 37.9 37.3 40.1 Conservative Party % 27.7 16.5 14.1 33.6 48.2 19.0 30.0 25.6 27.7 33.5 30.5 26.5 23.1 NDP % 17.1 15.8 16.1 16.3 12.5 27.1 16.9 17.2 21.1 17.2 13.3 17.1 16.7 Bloc Québécois % 3.8 .0 15.0 .0 .0 .0 4.7 2.8 1.7 3.2 3.0 6.1 4.5 Green % 6.1 5.5 7.6 4.7 3.9 10.0 3.7 8.4 8.8 3.8 6.2 4.0 7.1 Undecided % 8.7 5.5 11.2 8.3 9.1 7.3 8.9 8.6 8.1 9.2 9.1 9.0 8.5
  65. 65. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 4 Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Ballot Total Unwgt N 909 95 219 275 181 139 457 452 160 154 186 195 214 Wgt N 913 94 222 275 182 139 444 469 181 148 170 172 243 Liberal Party % 40.0 60.0 40.4 40.5 28.9 39.5 39.2 40.8 35.4 36.4 41.7 41.0 43.8 Conservative Party % 30.4 17.5 15.9 36.6 53.1 20.4 32.9 28.1 30.2 36.9 33.6 29.1 25.3 NDP % 18.7 16.7 18.2 17.8 13.8 29.2 18.6 18.9 23.0 18.9 14.6 18.8 18.3 Bloc Québécois % 4.1 .0 16.9 .0 .0 .0 5.2 3.1 1.9 3.5 3.3 6.7 4.9 Green % 6.7 5.8 8.6 5.1 4.3 10.8 4.1 9.2 9.6 4.2 6.8 4.4 7.8 Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Facebook Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Trust % 3.5 .7 6.7 3.5 2.0 1.7 3.3 3.6 8.2 4.4 .9 1.0 2.9 Somewhat trust % 12.6 10.3 14.8 12.9 14.8 6.7 11.7 13.4 12.1 15.8 18.4 8.1 10.0 Somewhat mistrust % 31.0 28.0 27.5 34.5 31.2 31.3 28.9 33.0 34.0 31.1 28.9 29.1 31.4 Mistrust % 46.1 52.2 43.1 42.1 45.7 55.8 49.8 42.6 39.7 41.4 47.0 52.5 48.6 Unsure % 6.9 8.7 7.9 6.9 6.3 4.5 6.4 7.3 6.0 7.3 4.7 9.3 7.1
  66. 66. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 5 Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Twitter Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Trust % 4.0 2.1 5.7 5.7 2.6 1.1 4.1 4.0 7.2 6.0 3.3 3.2 1.6 Somewhat trust % 15.1 9.4 11.3 19.5 16.0 15.5 13.5 16.7 18.7 22.0 18.2 10.4 9.4 Somewhat mistrust % 23.8 20.9 20.2 25.4 25.3 26.4 23.8 23.7 29.1 27.6 24.5 17.2 21.7 Mistrust % 41.7 48.5 40.0 40.5 42.0 41.9 45.7 37.9 30.3 30.5 40.9 49.2 52.2 Unsure % 15.3 19.1 22.8 8.8 14.1 15.1 12.8 17.7 14.7 13.9 13.1 20.0 15.0 Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Newspapers Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Trust % 35.3 41.3 35.5 39.9 27.9 31.6 33.5 37.0 33.1 35.6 36.0 37.8 34.5 Somewhat trust % 48.1 47.3 51.1 40.7 53.0 52.2 46.6 49.6 45.7 49.1 50.3 43.8 50.9 Somewhat mistrust % 9.4 8.1 5.8 10.7 13.9 7.7 10.5 8.4 13.6 8.4 5.9 11.4 7.9 Mistrust % 5.3 1.7 5.0 7.4 3.1 7.2 6.4 4.4 4.2 6.5 5.7 4.5 5.9 Unsure % 1.8 1.7 2.5 1.4 2.0 1.2 3.0 .7 3.4 .5 2.1 2.6 .7
  67. 67. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 6 Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Broadcast TV Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Trust % 31.6 36.2 35.1 33.9 23.9 28.1 27.2 35.7 26.2 29.8 30.8 36.1 33.9 Somewhat trust % 47.7 42.5 51.6 44.0 48.0 51.8 48.3 47.2 48.7 51.6 50.3 41.8 47.1 Somewhat mistrust % 11.6 13.5 5.8 11.3 18.6 11.1 12.3 10.9 12.0 8.4 10.2 14.1 12.4 Mistrust % 7.6 6.0 5.5 9.1 8.0 8.2 10.7 4.6 11.6 7.8 7.5 6.3 5.3 Unsure % 1.6 1.7 2.0 1.7 1.4 .7 1.4 1.7 1.6 2.3 1.2 1.7 1.3 Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Radio Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Trust % 33.3 37.4 35.2 37.3 24.6 31.0 30.7 35.7 29.7 26.7 35.0 41.2 33.1 Somewhat trust % 51.1 54.1 51.1 44.1 56.2 56.0 52.6 49.6 52.6 56.6 52.5 41.8 52.2 Somewhat mistrust % 9.3 5.1 5.2 10.5 17.2 6.4 8.9 9.7 10.5 10.0 5.6 10.9 9.6 Mistrust % 3.4 1.7 4.8 4.7 .8 2.9 5.3 1.5 3.9 3.1 5.4 2.3 2.5 Unsure % 2.9 1.7 3.7 3.4 1.2 3.8 2.4 3.4 3.3 3.5 1.5 3.8 2.5
  68. 68. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 7 Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Online news (not affiliated with a newspaper or broadcast organization) Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Trust % 5.3 5.0 9.5 4.8 2.4 3.4 5.3 5.3 8.3 4.6 6.2 3.0 4.5 Somewhat trust % 28.8 25.8 22.6 32.6 29.4 32.9 32.4 25.4 30.9 28.3 27.3 27.5 29.7 Somewhat mistrust % 30.0 31.8 26.0 29.2 36.4 28.2 27.1 32.7 28.1 31.4 37.6 29.4 25.4 Mistrust % 30.5 27.5 33.0 29.3 28.6 33.1 29.5 31.4 27.9 28.3 24.1 34.3 35.5 Unsure % 5.4 9.9 8.9 4.0 3.2 2.4 5.6 5.2 4.7 7.3 4.8 5.8 4.9 Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - As you may know, one third of journalism jobs have disappeared in Canada since 2010, largely because companies are buying more advertising online rather than in newspapers or on TV and radio. Which statement is closest to your own view:[ROATE] Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 The loss of jobs is just the inevitable result of technological change and nothing can be done about it % 33.9 35.2 33.5 36.9 39.8 19.5 39.3 28.8 36.9 37.2 33.2 38.0 27.1 Quality journalism is important for the future of our democracy. The federal government should take steps to address the decline of journalism jobs % 58.2 54.6 61.6 54.3 54.1 67.8 51.5 64.5 54.5 52.7 58.3 56.6 65.2 Unsure % 8.0 10.1 4.9 8.8 6.0 12.7 9.3 6.8 8.6 10.2 8.5 5.4 7.7
  69. 69. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 8 Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Do you think the quality of local news in your community is better, the same or worse compared to 10 years ago? Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Better % 13.6 10.0 19.7 14.8 10.8 7.6 11.3 15.9 12.5 18.4 10.7 13.0 14.1 The same % 35.1 36.2 42.2 28.8 38.9 30.1 38.3 32.0 33.1 29.6 40.3 34.4 36.8 Worse % 43.5 46.3 29.5 48.8 43.8 54.1 43.6 43.4 44.5 39.5 44.6 45.7 43.0 Unsure % 7.7 7.6 8.6 7.7 6.5 8.2 6.8 8.7 9.9 12.5 4.5 7.0 6.1 Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Do you care, somewhat care, somewhat not care or not care that there are fewer journalists in Canada to help create quality news? Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Care % 46.4 53.9 30.7 51.7 40.4 65.5 43.3 49.4 39.5 41.6 45.3 49.3 53.3 Somewhat care % 35.2 33.0 41.9 34.3 38.1 23.3 33.9 36.3 40.7 31.9 38.4 34.1 31.5 Somewhat not care % 9.6 3.3 15.8 6.6 11.2 7.3 11.1 8.2 8.1 15.4 7.9 7.7 9.6 Not care % 8.1 8.1 10.9 6.8 9.6 4.0 10.8 5.6 11.3 10.6 7.2 7.1 5.5 Unsure % .7 1.7 .7 .7 .8 .0 .9 .5 .4 .5 1.1 1.8 .0
  70. 70. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 9 Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Given the choice, would you prefer that the Government of Canada be active in supporting local news or that it do nothing and allow the free market to decide the future of local news? Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Be active in supporting local news % 54.2 65.6 57.9 49.9 49.0 56.1 49.1 59.1 57.9 49.3 48.8 50.4 60.9 Allow the free market to decide the future % 32.4 22.6 30.6 34.1 39.5 29.0 38.6 26.5 28.5 41.0 32.3 33.9 28.9 Unsure % 13.4 11.8 11.5 16.1 11.5 14.9 12.3 14.4 13.6 9.7 18.9 15.7 10.1 Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Cable companies Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Mean 3.2 3.1 3.7 3.0 3.1 2.9 3.1 3.3 3.1 3.3 3.1 3.2 3.2 Very low trust and confidence (1) % 19.8 22.2 10.4 24.7 18.6 25.6 22.2 17.6 23.5 17.5 21.4 17.4 19.1 2 % 15.7 22.5 12.4 16.1 19.0 11.9 16.6 15.0 13.8 17.0 12.5 18.0 17.1 3 % 19.8 17.1 18.0 19.8 20.5 23.2 19.5 20.0 17.2 19.8 21.4 19.4 20.7 4 % 15.4 11.7 20.0 13.5 13.5 16.4 15.6 15.3 18.4 12.0 17.0 15.3 14.2 5 % 18.5 17.1 20.3 17.6 20.8 15.3 17.8 19.2 20.6 19.7 15.9 19.4 17.6 6 % 5.5 4.2 10.0 5.0 3.3 2.7 3.8 7.1 3.0 8.2 5.4 5.2 5.9 Very high trust and confidence (7) % 1.5 3.5 3.2 .4 .8 .6 .8 2.2 .4 2.0 .7 .9 3.0 Unsure % 3.8 1.7 5.6 2.8 3.5 4.3 3.9 3.7 3.0 3.8 5.6 4.5 2.4
  71. 71. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 10 Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Cable companies Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Low trust and confidence (1-3) % 55.3 61.8 40.8 60.6 58.1 60.7 58.2 52.6 54.5 54.2 55.3 54.8 56.9 Average trust and confidence (4) % 15.4 11.7 20.0 13.5 13.5 16.4 15.6 15.3 18.4 12.0 17.0 15.3 14.2 High trust and confidence (5-7) % 25.5 24.8 33.5 23.0 24.9 18.6 22.4 28.5 24.1 30.0 22.0 25.4 26.4 Unsure (77) % 3.8 1.7 5.6 2.8 3.5 4.3 3.9 3.7 3.0 3.8 5.6 4.5 2.4
  72. 72. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 11 Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Private broadcasters Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Mean 3.7 3.7 4.1 3.5 3.7 3.4 3.7 3.6 3.4 3.7 3.8 3.7 3.7 Very low trust and confidence (1) % 12.1 16.6 4.9 15.0 9.4 18.6 12.2 12.0 14.4 11.0 12.8 10.8 11.4 2 % 13.4 10.6 12.7 14.8 13.9 13.1 13.4 13.5 17.1 12.7 10.5 12.2 14.1 3 % 16.7 18.4 18.1 15.4 16.2 16.9 16.4 17.1 17.3 17.6 16.3 18.9 14.7 4 % 19.6 16.9 17.6 16.5 27.3 20.7 19.5 19.7 19.7 17.1 20.1 19.3 20.9 5 % 18.4 18.3 20.3 21.5 15.8 12.6 18.2 18.6 16.0 19.1 18.9 17.1 20.4 6 % 10.0 11.7 12.7 7.5 9.6 10.1 10.6 9.5 7.1 12.0 12.8 10.1 9.0 Very high trust and confidence (7) % 3.9 4.9 6.7 2.4 3.0 2.3 4.5 3.2 3.0 2.9 4.4 4.9 3.9 Unsure % 5.9 2.6 7.1 6.8 5.0 5.5 5.2 6.5 5.4 7.7 4.2 6.8 5.6
  73. 73. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 12 Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Private broadcasters Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Low trust and confidence (1-3) % 42.3 45.6 35.7 45.3 39.5 48.7 42.0 42.5 48.7 41.3 39.6 41.9 40.2 Average trust and confidence (4) % 19.6 16.9 17.6 16.5 27.3 20.7 19.5 19.7 19.7 17.1 20.1 19.3 20.9 High trust and confidence (5-7) % 32.3 34.9 39.7 31.5 28.3 25.1 33.3 31.3 26.2 33.9 36.1 32.0 33.2 Unsure (77) % 5.9 2.6 7.1 6.8 5.0 5.5 5.2 6.5 5.4 7.7 4.2 6.8 5.6
  74. 74. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 13 Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - The Canadian government Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Mean 4.4 4.6 4.5 4.4 3.9 4.3 4.2 4.5 4.5 4.4 4.3 4.4 4.3 Very low trust and confidence (1) % 11.1 6.6 7.5 11.3 17.7 10.9 14.1 8.3 12.7 11.8 13.7 7.3 10.4 2 % 6.3 9.0 4.1 6.1 8.6 5.3 7.7 4.9 3.8 6.1 4.2 7.3 8.9 3 % 10.2 9.2 9.3 9.9 11.5 11.1 8.6 11.7 8.1 9.8 9.4 9.6 12.8 4 % 17.7 14.8 22.6 15.9 17.4 15.5 16.5 18.8 17.7 14.8 17.6 24.7 14.5 5 % 24.0 27.9 25.0 24.6 16.4 28.6 20.1 27.7 20.2 25.9 26.2 23.6 24.4 6 % 18.0 20.0 19.6 16.9 16.2 18.7 20.8 15.4 20.9 15.2 16.4 16.4 20.0 Very high trust and confidence (7) % 10.1 11.7 8.9 13.4 8.4 7.0 9.4 10.8 12.1 11.9 9.4 10.0 8.2 Unsure % 2.6 .8 3.1 1.9 3.8 2.8 2.8 2.4 4.6 4.4 3.1 1.1 .9
  75. 75. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 14 Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - The Canadian government Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Low trust and confidence (1-3) % 27.5 24.8 20.9 27.2 37.8 27.4 30.3 24.9 24.6 27.7 27.3 24.2 32.1 Average trust and confidence (4) % 17.7 14.8 22.6 15.9 17.4 15.5 16.5 18.8 17.7 14.8 17.6 24.7 14.5 High trust and confidence (5-7) % 52.2 59.6 53.4 54.9 41.0 54.4 50.3 53.9 53.2 53.0 52.0 50.0 52.5 Unsure (77) % 2.6 .8 3.1 1.9 3.8 2.8 2.8 2.4 4.6 4.4 3.1 1.1 .9
  76. 76. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 15 Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - CRTC Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Mean 5.0 5.2 5.2 4.8 4.6 5.1 4.8 5.1 5.0 5.0 5.1 4.8 4.9 Very low trust and confidence (1) % 4.1 3.5 1.9 5.7 6.6 1.6 5.2 3.1 5.2 1.9 2.7 4.4 5.5 2 % 5.2 2.7 3.8 5.8 7.8 4.6 6.5 4.0 3.6 5.2 4.8 6.2 6.0 3 % 8.3 7.0 7.1 9.0 9.6 8.2 6.8 9.8 6.0 9.9 7.8 9.9 8.4 4 % 14.6 14.1 13.8 14.2 14.4 17.0 16.3 13.0 15.9 12.1 16.8 15.3 13.0 5 % 20.5 18.7 20.4 19.6 25.5 16.9 21.0 20.0 17.9 21.1 21.6 20.7 21.1 6 % 21.8 28.3 20.8 22.3 15.3 26.8 21.3 22.3 18.9 22.2 22.2 19.0 25.4 Very high trust and confidence (7) % 19.1 23.0 21.5 17.7 15.3 20.3 16.7 21.3 21.7 18.4 21.2 18.5 16.5 Unsure % 6.4 2.8 10.6 5.6 5.4 4.6 6.2 6.6 10.7 9.2 2.9 6.0 4.1
  77. 77. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 16 Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - CRTC Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Low trust and confidence (1-3) % 17.7 13.2 12.8 20.5 24.1 14.5 18.5 16.9 14.8 17.0 15.3 20.5 19.8 Average trust and confidence (4) % 14.6 14.1 13.8 14.2 14.4 17.0 16.3 13.0 15.9 12.1 16.8 15.3 13.0 High trust and confidence (5-7) % 61.4 69.9 62.8 59.7 56.2 63.9 59.1 63.6 58.6 61.7 65.0 58.1 63.1 Unsure (77) % 6.4 2.8 10.6 5.6 5.4 4.6 6.2 6.6 10.7 9.2 2.9 6.0 4.1
  78. 78. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 17 Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - CBC/Radio-Canada Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Mean 5.3 5.9 5.5 5.2 4.8 5.7 5.0 5.6 5.3 5.3 5.2 5.3 5.5 Very low trust and confidence (1) % 6.8 1.7 3.5 8.3 12.8 4.9 10.4 3.5 7.3 4.3 9.6 8.0 5.3 2 % 4.6 6.4 4.3 3.8 6.8 2.3 6.2 3.0 5.0 6.3 6.0 3.9 2.7 3 % 5.4 .9 4.3 6.4 8.6 3.7 5.0 5.7 4.0 8.3 3.4 6.5 5.2 4 % 9.0 6.6 10.6 10.5 8.5 5.9 9.0 9.1 9.1 7.0 8.6 9.2 10.5 5 % 13.9 9.7 14.6 13.7 14.2 15.7 14.1 13.8 11.7 13.8 13.4 14.8 15.3 6 % 22.9 28.6 26.6 21.2 21.2 18.8 21.6 24.2 26.0 26.0 24.3 19.8 20.1 Very high trust and confidence (7) % 35.1 45.0 32.8 33.9 26.8 45.7 31.0 39.0 33.6 30.7 31.5 37.2 39.9 Unsure % 2.2 1.1 3.2 2.3 1.0 3.0 2.8 1.7 3.3 3.6 3.2 .7 1.0
  79. 79. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 18 Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - CBC/Radio-Canada Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Low trust and confidence (1-3) % 16.8 9.0 12.1 18.4 28.3 11.0 21.5 12.2 16.3 18.9 19.0 18.3 13.1 Average trust and confidence (4) % 9.0 6.6 10.6 10.5 8.5 5.9 9.0 9.1 9.1 7.0 8.6 9.2 10.5 High trust and confidence (5-7) % 71.9 83.4 74.0 68.8 62.3 80.1 66.7 76.9 71.3 70.5 69.1 71.8 75.4 Unsure (77) % 2.2 1.1 3.2 2.3 1.0 3.0 2.8 1.7 3.3 3.6 3.2 .7 1.0
  80. 80. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 19 Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Netflix Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Mean 2.6 2.6 3.0 2.5 2.8 2.1 2.6 2.6 2.8 2.8 2.6 2.6 2.4 Very low trust and confidence (1) % 29.7 30.7 19.8 36.1 24.7 39.3 31.2 28.3 27.7 23.0 30.4 31.4 33.5 2 % 18.0 18.5 14.9 17.3 22.6 18.4 19.4 16.7 18.7 15.9 19.1 17.1 18.7 3 % 13.6 16.0 14.2 10.9 15.5 13.9 13.2 14.0 13.3 20.2 15.0 10.5 11.0 4 % 13.4 17.4 13.5 14.4 13.3 8.9 13.5 13.3 15.4 14.7 13.5 12.6 11.8 5 % 8.3 5.9 12.0 7.2 8.9 5.0 9.1 7.6 9.7 8.0 9.1 8.9 6.6 6 % 1.9 .8 3.2 1.2 2.6 1.1 2.1 1.7 1.4 2.3 1.4 3.8 1.2 Very high trust and confidence (7) % 2.1 2.0 2.2 2.5 2.8 .0 1.7 2.5 3.8 1.8 2.2 .9 1.8 Unsure % 12.9 8.8 20.1 10.3 9.6 13.3 9.8 15.9 9.9 14.1 9.4 14.8 15.5
  81. 81. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 20 Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Netflix Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Low trust and confidence (1-3) % 61.3 65.1 48.9 64.3 62.8 71.6 63.8 59.0 59.8 59.1 64.5 59.1 63.2 Average trust and confidence (4) % 13.4 17.4 13.5 14.4 13.3 8.9 13.5 13.3 15.4 14.7 13.5 12.6 11.8 High trust and confidence (5-7) % 12.3 8.7 17.5 10.9 14.4 6.1 12.8 11.8 14.9 12.1 12.6 13.6 9.5 Unsure (77) % 12.9 8.8 20.1 10.3 9.6 13.3 9.8 15.9 9.9 14.1 9.4 14.8 15.5
  82. 82. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 21 Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Other internet broadcasters Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Mean 3.0 2.7 3.5 2.9 2.9 2.5 2.9 3.0 2.9 3.1 2.9 3.0 3.0 Very low trust and confidence (1) % 20.9 24.0 11.8 23.8 19.6 30.1 23.2 18.8 20.8 20.2 18.9 21.9 22.1 2 % 16.1 20.9 11.2 13.7 18.8 21.9 16.1 16.1 16.0 13.4 15.8 19.3 15.7 3 % 16.6 15.5 17.4 16.9 18.7 12.3 16.7 16.4 17.7 16.1 25.8 11.4 13.2 4 % 21.7 25.6 24.8 21.6 20.6 15.7 21.2 22.2 22.5 22.6 17.8 21.8 23.3 5 % 9.8 2.7 13.3 12.1 8.2 6.0 10.2 9.4 10.2 10.4 9.1 10.2 9.2 6 % 3.0 2.5 5.8 1.1 3.4 1.6 2.8 3.1 1.6 5.5 3.1 3.1 2.2 Very high trust and confidence (7) % 1.3 1.7 2.8 .8 .5 .7 1.1 1.5 1.1 .4 .6 2.2 1.9 Unsure % 10.7 7.1 12.8 10.1 10.2 11.7 8.7 12.6 10.1 11.3 9.0 10.1 12.4
  83. 83. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 22 Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE] Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Other internet broadcasters Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Low trust and confidence (1-3) % 53.6 60.4 40.4 54.4 57.2 64.4 56.0 51.2 54.5 49.7 60.5 52.6 51.0 Average trust and confidence (4) % 21.7 25.6 24.8 21.6 20.6 15.7 21.2 22.2 22.5 22.6 17.8 21.8 23.3 High trust and confidence (5-7) % 14.0 6.9 22.0 14.0 12.0 8.3 14.1 14.0 12.9 16.3 12.8 15.5 13.3 Unsure (77) % 10.7 7.1 12.8 10.1 10.2 11.7 8.7 12.6 10.1 11.3 9.0 10.1 12.4
  84. 84. 2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com Page 23 Region Gender Age Canada 2017-05 Atlantic Canada Quebec Ontario Prairies British Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus Question - Which of the following potential future paths for the CBC would you prefer:[RANDOMIZE] Total Unwgt N 1000 100 250 300 200 150 503 497 174 171 206 216 233 Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265 Increase funding from the Government of Canada to the CBC so it could go substantially ad free on TV, as it does on radio % 36.2 37.9 41.0 34.4 24.2 46.4 35.3 37.0 38.4 31.2 32.9 30.2 44.2 Freeze funding for the CBC and eliminate its ability to sell television and online advertising which would lead to reduced programming and content % 9.7 3.3 5.8 12.4 17.2 5.1 13.1 6.5 7.8 10.3 12.7 12.2 6.8 Continue to have the CBC sell television and online advertising to help fund programming and content % 48.8 55.5 48.1 47.5 51.0 45.0 48.5 49.1 48.4 53.0 50.2 51.6 43.5 Unsure % 5.4 3.3 5.1 5.7 7.7 3.5 3.1 7.5 5.4 5.5 4.2 6.0 5.5

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