This article emphasizes the type of training students obtain in the Advertising and Marketing Communications Management program at Centennial College. It not only offers an account of the curriculum but also describes how well respected the undertaking is among grads.

1. Advertising and Marketing Communications Management
Program Respected by Grads and Community
Hearing students sing a post-secondary program’s praises serves as a
testament to the education that offering provides. Many of Centennial
College’s graduates go on record to educate potential students and
community members about their experiences.
Centennial College’s advertising communication program - officially
known as Advertising and Marketing Communications Management - is an
offering that is often lauded by former students. “Centennial’s three-year
Advertising program is a journey, to say the least,” says 2010 graduate
Andrew Learner. “It gives students an unparalleled opportunity to grow and
learn - from bright young students into capable young professionals.
Centennial is a school that isn’t rooted in the past. It teaches the concepts
of traditional and cutting edge advertising - applied practically to what’s
relevant today. As I continue to grow in my field today, I use the
fundamental knowledge I learned from Centennial to approach and
complete everything I do!”
Professionals like Andrew, thanks to their marketing and communications
program training work in a range of areas that include account
management, media buying and planning, marketing, digital/mobile,
copywriting, production, direct marketing, promotions and event marketing.
But just what does this advertising and marketing communications
offering consist of? Firstly, training lasts three years and is open to anyone
who has completed an Ontario Secondary School Diploma (OSSD) or
equivalent, or mature student status (19 years or older; and Grade 12
English C or U, or equivalent (minimum grade required) or is willing to take
the Centennial College English Skills Assessment for Admission (score of
170 or 171 required).
Secondly, students are exposed to and familiarized the entire advertising
process, including: research, developing strategies, campaign planning,
copywriting, production, and media planning and buying. Additionally,
students gain insight and experience in the main areas of agency
operations, including copywriting, media and account management. The
fifth semester features specialization streams that provide an advanced
concentration in copywriting, media planning and buying or account service.
To foster a mock “real world” environment that allows students to become

2. comfortable with their tasks, they learn about firm deadlines, multitasking,
working under pressure and delivering professional presentations. As such,
students develop instincts and strategic abilities that will allow them to meet
deadlines in a professional and creative environment.
Thirdly, this is the only advertising program Toronto-based undertaking that
offers students a four-month internship. The real-world experience is
invaluable to enhancing students’ resumes as they acquire experience in the
day-to-day activities of the advertising world and are completely
comfortable with completing their tasks in an efficient way upon graduation.
This makes Centennial College grads instantly ready for hire upon
graduation.
It is worth noting that the offering is recognized by the Interactive
Advertising Bureau as offering the most breadth of digital /mobile
curriculum.