A business marketing program prepares high school graduates for diverse careers in marketing. They may seek employment as marketing coordinators, marketing analysts, promotions assistants, sales representatives, public relations assistants, sales representatives.

1. Business Administration – Marketing Program
Details
Students who undergo business marketing training program at Centennial
College have some very exciting career options. They may be employed
as marketing coordinators, marketing analysts, promotions assistants,
sales representatives, public relations assistants, sales representatives or
advertising assistants.
The program graduates are able to assist organizations in analyzing
consumer needs, developing products and services to meet those needs,
anticipating competitors’ actions and reacting promptly to the shifts in
environment, reaching consumers on the social platforms of their choice,
tracking and anticipating trends in consumer behaviour and developing
pricing and communications strategies.
The USP of this program is that it also prepares students for innovative
careers in social media, digital advertising online marketing, account
management and customer relationship management, along with
traditional marketing careers. They will have the ability to connect the
business success with technological advancements.
Program Goals
During this program, a strong emphasis is laid on helping students:
 Understand all aspects of a business establishments
 Gain a broad-based understanding of business operations
 Understand typical marketing challenges that a business is likely to
face
 Understand the importance of consumer behaviour trends
 Learn the ethics in business environment
 Understand the importance of communication skills when selling or
marketing products and services
 Importance of the technical and digital tools in establishing
communication with customers
 Develop strong interpersonal, team work, critical thinking and
problem-solving skills
It’s a comprehensive program that focuses on an overall development of
students.
Program Eligibility

2. Students interested in applying to this program will need:
 Secondary school diploma certificate or equivalent, or mature
student status (19 years or older)
 Required minimum score in English Grade 12 C or University, or
equivalent
 Required minimum score in Math Grade 11 M or 12 C or University,
or equivalent
Students currently appearing in high school can also apply for this course.
Their midterm and final term scores will be directly transmitted to the
college.
What Do They Study?
During the three-year post-secondary business administration –
marketing program, students receive a broad-based training in business,
specialized knowledge in marketing disciplines and much-required
computer training. First three semesters focus on all aspects of business
operations, including strategies for business success, mathematics of
finance, fundamentals of business, financial accounting concepts, career
exploration, microcomputer applications software, business operations,
business communications, principles of micro and macro economics,
human resource management, international business concepts and
principles of marketing.
The last three semesters of the business marketing training program
lay emphasis on specialized knowledge in marketing. Students are taught
business analysis, practical applications in marketing, professional selling,
marketing communications, business ethics, marketing research, brand
management, interactive marketing, consumer analysis, B2B marketing
and channel management and strategic marketing planning.
Additional Benefits
Centennial’s program in business marketing offers numerous other
benefits to students. It
 Gives them the opportunity to obtain membership privileges with
the Canadian Marketing Association (CMA)
 Sponsors selected marketing students in national and province-wide
competitions, including the Ontario Colleges Marketing Competition
(OCMC), BDC and CMA competitions

3.  Allows them to use their academic credits towards further studies at
the University