This article about Business Administration - Marketing at Centennial College explains why an approach that offers both basics business courses and specific marketing courses is useful.

1. Marketing Program Combines Basics and Specifics
for Well Rounded Experience
Any college program that ensures students have a solid combination of
basic knowledge plus specific knowledge of the field in which they will work
is beneficial, as both of these types of studies have a purpose. The basic
knowledge serves as a base for students to understand the wider field.
Meanwhile, specific knowledge gives them the ability to understand the
underlying processes needed for success.
At Centennial College, students can attend business marketing training
(known officially as Business Administration – Marketing), which, as the
name suggests, balances an overview of business with marketing specifics.
As such, students attend three years’ worth of classes that begin with an
exploration of broad-based business training. During this time, topics that
are covered are actually common to many of the School of Business
programs. This structure is in place not just to offer a general idea of
business but also to ensure that students have the opportunity to determine
whether this is the right program for them. Among specific business courses
in this offering are: Fundamentals of Business, Strategies for Business
Success, Financial Accounting Concepts, Business Operations, Business
Communications, Human Resource Management, Business Analysis,
Business Ethics and others.
In terms of more specific training, this business marketing program
takes a practical approach to ensuring that students are prepared for the
field. Students learn by applying theory to hands-on activities such as case
studies, guest lectures, presentations, projects, and computer simulations
and technologies. They are guided through these activities by
knowledgeable faculty members who have much experience in the field and
are equipped to dole out advice, personal anecdotes and facilitate class
discussions while teaching marketing topics such as principles of marketing,
marketing communications, professional selling, practical applications in
marketing, marketing research, brand management, interactive marketing,
consumer analysis and more.
As each Centennial program offers a cumulative practical experience, this
program sees students complete an industry project. In teams, students
complete a project that is sponsored by an entrepreneurial endeavour, small
business or major company. Additionally, Centennial sponsors selected
marketing students in national and province-wide academic competitions,
including the Ontario Colleges Marketing Competition (OCMC), BDC and
CMA competitions.

2. Grads may enjoy membership privileges with the Canadian Marketing
Association (CMA) — the only marketing association in Canada that
embraces Canada’s major business sectors and all marketing disciplines,
channels and technologies. Meanwhile, examples of positions in which
graduates of this Business Admin – Marketing program excel include:
marketing coordinator, marketing analyst, promotions assistant, sales
representative, assistant brand manager, public relations assistant and
advertising assistant. On the other hand, those who wish to pursue further
studies may do so through Centennial College’s educational partners, which
allow them to apply academic credits. Among this program’s university
partners are: Laurentian University, Royal Roads University, University of
Guelph, University of New Brunswick, University of Windsor and more.