Dispelling beauty myths and finding the real beauty in you

1. Real Beauty Redefined Dispelling beauty myths and finding the real beauty in you A K2Vista Film Production

2. You don’t need to wear makeup Why, because you real beauty both inner and outer will shine without makeup. Look in the mirror and thank God for the beauty He has given you.

3. Cosmetics is big business

4. Beauty Industry is a $330 Billion global industry

5. Myths about beauty Myth#1:Looking younger means looking prettier: Reality: There is no cure for aging. Learn to age gracefully and your true beauty will radiate out.

6. Myths about beauty Myth#2: Plastic surgery will make me younger Reality: It may for a short time, and then you will have to keep on repeating it. It looks unnatural and sometime outright scary

7. Myths about beauty Myth#3: Full lips, a Kate Moss look, straight nose, and almondy-shaped eyes are mark of beauty Reality: Says who? God has given beauty to every nation, race, and people.

8. Myths about beauty Myth#4: Thinness is mark of beauty Reality: Being healthy is mark of beauty

9. Myths about beauty Myth#5: Beauty equals Success Reality: Many of the most Successful people are also the ones with the most troubles.

10. So what is beauty? “ A quality attributed to whatever pleases or satisfies the senses or mind” Definition of beauty

11. Only 2% of women feel comfortable describing themselves as beautiful Source: Campaign for Real Beauty

12. : "Even I don't wake up looking like Cindy Crawford." Cindy Crawford

13. Women want whiter skin

14. 14 The Beauty Myth Surveys of women and men reveal body dissatisfaction has increased since the rise of mass advertising. Two key periods are linked to the increase in body dissatisfaction 1920s (rise of mass media; the first wave of modern ads techniques). 1950s to today (TV made advertising more influential). In this second period there is evidence that body dissatisfaction increased particularly after the 1960s.

15. 15 Disliked Physical AttributesSource: Cash, Winstead, Janda: The Sources of our Discontent, 1986

16. 16 Body Ideals embraced by Industry The Eurocentric ideal has been promoted for more than a century: blond and blue-eyed. Aryan race ideals reflect racist attitudes. Large breasts were promoted in the 1950s as the sexual revolution was just beginning. The ultra-thin body emerged by the late 1960s. Example: Twiggy, the 1960s runway model. The rise of feminism may have fostered a reactionary backlash that is symbolically reflected in this highly restrictive ideal. The commercial culture reinforced the thin ideal. The emerging weight loss industry capitalized upon the thin look.

17. 17 Massification and the beauty myth Today, the beauty myth is rampantly promoted by the commercialized mass culture. This myth tells women that their top priority should be to focus on her physical attributes, and that she should be beautiful (by Eurocentric standards – Euro features, young, thin, and large breasted). It is a monolithic ideal (not reflective of diversity) It is an unrealistic ideal (only 5% can look like this) Two key forces behind this beauty ideal 1. Patriarchy men have more control than women over cultural ideals 2. Modern Capitalism exploitation of this ideal is highly profitable

18. 18 Who is most affected? Women Whites Adolescents Those exposed to peer groups and family members who reinforce the ideal Those most exposed to commercial culture and advertising. Teen magazines and other products aimed at girls. Barbie dolls carry subtle messages about appearance. The ubiquitous commercial media reinforces it. Those who are already somewhat insecure or who take their cues from industry. This is most teens (see next page).

19. 19 Market Research of Teen Culture Identifies 4 Categories of Teens Source: Pete Zollo “Wise up Teens”, 1995 Influencers About 9% of teens. The “in-crowd” who set consumer trends and fads. They are mainstreamers who take their cues from industry. Conformers About 58% of teens. They find security by trying to fit in. They take their cues from influencers. Passives About 17% of teens. Social marginals who strive for acceptance but aren’t as enthusiastic about their pursuit and who lack self-confidence and other attributes idealized by the dominant culture. Independents About 16% of teens. Self-confident and content to be outside the mainstream social hierarchy. They are more independent and are often critical of the mainstream commercial culture. NOTE: all but the Independents are highly vulnerable to ads.

20. 20 Where are we going? White, adolescent girls appear most vulnerable to ad messages about thinness. Women of color are increasingly vulnerable. Protective African-American standards are weakening in the face of integration, massification and acculturation following the Civil Rights era. Recently, corporations have targeted adolescent males with a male version of the beauty ideal. However, males are less vulnerable because patriarchy does not weaken them as much as it weakens women, and ads still target women more than men.

21. 21 Consequences Anecdotal evidence (ie women's diaries) suggests that women in colonial America were more concerned about morality and character than physical looks. By the 20th century, women became more concerned with physical looks than character. This coincides with the rise of mass commercial culture and its emphasis on trivializing life issues. Decline in body self-esteem. This is also associated with depression, anxiety, and irritability. Sense of happiness and life satisfaction is affected. Anorexia and bulimia are related to the thin ideal. Patriarchy/the status quo is sustained by dividing women/people against themselves. This system reinforces the $ corporate power structure.

22. Beauty starts with your self-esteem You can have all the extreme make-overs, if you don’t feel good on the inside at the start you won’t feel good at the end

23. Self-esteem Means having Self-respect, Self-worth and self-confidence: Make up won’t change that.

24. Self-esteem Accept who you are and the blessings Allah has given you. “We have indeed created man in the best of moulds”

25. Which beauty are you being compared against?

26. “The image of woman as we know it is an image created by men and fashioned to suit their needs” Kate Millet

27. Understand standards of beauty change over time

28. who remembers those past their youth?

29. Beauty is greater than the sum of the parts

30. Beauty is greater than the sum of the parts Beauty has to be inclusive of everyone.

31. Beauty is not owned by any race Beauty comes in all sizes, ethnicities and races

32. What if beauty was redefined and included Not only physical but character, kindness, morals, courage, integrity, fortitude, and more

33. What is beauty? Its what we are born with.

34. What is beauty? Celebrate your God-given individuality, rather than emulating the commodity face, selling you an image of perfectionism

35. Remember, its their job to make you insecure You’re too pale, not white enough, too straight, too big, small, short, tall,,,

36. Recognize the unique qualities of your beauty Don’t hide behind a thick mask of foundation, eye shadow, which never looks natural

37. Recognize the unique qualities of your beauty Don’t hide behind a thick mask of foundation, eye shadow, which never looks natural

38. Less is more Make up that is obvious, hides real beauty

39. Self esteem Once you accept your self, makeup can enhance your looks

40. The best makeup The best makeup is one that is so subtle it is either not noticeable or cause for comment

41. Smaller Myths about beauty Myth#1: Everybody needs a moisturizer. Reality: you only need a moisturizer if you experience the following clinical signs: redness, scaliness or itchiness. Common in cold climates and people with drier skin

42. Smaller Myths about beauty Myth#2: Dry skin causes wrinkles Reality:Most wrinkles caused by the sun and age. Other 20% are facial expressions . Smoking makes worse as does dehydration

43. Small Myths about beauty Myth#3: Drinking lots of water keeps skin youthful-looking. Reality: You don’t need to drink gallons of water. Just enough to prevent dehydration and help flush kidneys etc.

44. Back to basics More to beauty than cosmetics, clothes, perfumes,….

45. Understand modern beauty is manufactured not real The “Evolution” video uses time-lapse photography to illustrate how much a model’s natural appearance has likely been modified in an advertisement Images taken from “Evolution,” available at http://www.campaignforrealbeauty.com/dsef07/t5.aspx?id=7373&filmno=1

46. So Beauty is about the whole self. "O God, as You have made my appearance beautiful, likewise make my character beautiful.“ Muhammad, Prophet of Islam

47. We must believe That all of God’s creation is beautiful, because He does not create anything except with beauty and perfection.

48. 48 Solutions Values Discourage patriarchal attitudes and policies. Promote cultural diversity. Economic and Governmental Policies Promote responsible capitalism. Responsible products Responsible advertising Government can help assure that industry serves the public interest.

49. 49 Solutions Education: literacy classes in schools (and mosques churches, temples). Girls and boys can be taught how to read commercial messages more critically. Family policies at home. Parents should limit exposure to $ media. Parents should discuss cultural ideals openly and with critical awareness of the manipulative nature of commercial advertising. Peer group norms. Teens can adopt standards for themselves outside of corporate appeals.

50. References Redefining Beauty by Victoria Jackson. An excellent guide and notes take from there n myths and more Other information from public domain

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