AMS Branding Strategy Training 2011
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AMS Branding Strategy Training 2011
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AMS Branding Strategy Training 2011
- 1. Branding Strategy May 13 2011 13, 1
- 2. Nike Video
- 3. JUST DO IT
- 4. WHAT DO YOU DO?
- 5. WHAT DO I DO?
- 6. Branding
- 7. Branding Marketing
- 9. Branding Strategy May 13 2011 13, 9
- 10. Branding Strategy May 13 2011 13, 10
- 12. BRANDING
- 16. What is h Branding??
- 17. "a name, term, design, symbol, or any other feature that identifies one seller's good or f t th t id tifi ll ' d service as distinct from those of other sellers"
- 23. Steve Jobs Video
- 26. Nike Video
- 29. BRAND
- 30. You buy products based on your FEELING ABOUT THE PRODUCTS
- 31. You buy products based on your FEELING ABOUT THE PRODUCTS You use services based on your FEELING ABOUT THE PROVIDERS
- 32. You buy products based on your FEELING ABOUT THE PRODUCTS You use services based on your FEELING ABOUT THE PROVIDERS You support an organisation based on your pp g y FEELING ABOUT THAT ORGANISATION
- 33. Hello, I’m the
- 41. Dominos Video
- 42. This Buzz Word is Brought to You by Billy Bee Honey:
- 44. Management Employees Investors Customers
- 45. Management Employees Investors = Customers
- 46. Students Students Students
- 47. Who s Who’s Got a Steak In You
- 55. Step One: Figure out the problem
- 57. Step One: Figure out the problem
- 58. Step One: Figure out the problem Step Two: Figure out the solution
- 60. Step One: Figure out the problem Step Two: Figure out the solution
- 61. Step One: Figure out the problem Step Two: Figure out the solution Step Three: Make it unique
- 62. “ Only Beats Best ” Tom Peters
- 63. Ikea Lamp Video
- 64. Hello, I’m the
- 65. I am the only Hello, I’m the that
- 66. I am the only Hello, I’m the Ikea that
- 67. I am the only Hello, I’m the Ikea that
- 68. I am the only Hello, I’m the Furniture Store Ikea that is Affordable and Unböring
- 69. makes what say can’t words you dozen If a in different you
- 70. makes what say can’t words you dozen If a in different you Don’t fix what you’re saying
- 71. makes what say can’t words you dozen If a in different you Don’t fix what you’re saying Fix what you’re doing
- 72. Focus Isn’t Fun
- 73. New Stuff Is
- 75. Pepsi Video
- 77. Do you trust me ® ? ® “ ” “I” “us” and “we” are registered t d “me”, “I”, “ ” d “ ” i t d trademarks of J k D k f Jack Dawson used under d d licence by Leonardo DiCaprio. Any use without prior consent is strictly prohibited DiCaprio. including, but not limited to, staring longingly into Kate Winslet’s eyes, long romantic silences, or any hanky panky in, on, or around a vintage automobile. automobile.
- 78. This Buzz Word is Brought to You by the Simpson’s Bumble Bee Man:
- 85. iPhone Video
- 90. Branded House
- 91. House of Brands
- 93. Branded House
- 94. Branded House
- 96. Branded House
- 97. Branded House
- 98. Branded House House of Brands
- 102. Branded House House of Brands
- 103. P&G Video
- 104. Branded House House of Brands
- 107. You
- 108. You S ude s Students
- 109. You S ude s Students
- 110. 2011 2012
- 111. 2011 2012
- 112. 2011 2012
- 113. 2011 2012
- 114. 2011 2012
- 115. 2011 2012
- 116. 2011 2012
- 117. 2011 2012
- 118. 2011 2012
- 119. Make a To-Do List
- 121. Dos Equis Video
- 122. This Buzz Word is Brought to You by the Bee Gees:
- 125. Google’s Search Penetration AOL’s Search Penetration 72% 1%
- 128. Focus on the Obvious
- 135. We See 3,000 Ads Every Day
- 136. Our Brain Only Processes 100
- 137. How Do Y Fi d H D You Find Space for Your Message ?
- 146. Ikea Facebook Video
- 151. Staff & Volunteers
- 153. Durex Video
- 157. Life it a lot like running , 10% is exciting and 90% is just slog
- 162. Are your y committee itt chairs and supervisors p heroes? h ?
- 165. “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou