Find out how your online retail performance compares to other retailers. In this session, you will see aggregated and anonymous competitive data for retail-specific, best practice key performance indicators, showing how your site performs relative to retail industry leaders and peers. You'll also learn about trends to look for as the 2013 holiday shopping season approaches, such as surgical shopping, the iPad Factor, the rise in the use of mobile devices, traffic and conversion rate patterns and more!
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
How do you compare? Leveraging insights from IBM’s Retail Benchmark to make the most of your eCommerce performance
1. How do you compare?
Leveraging insights from
IBM’s Retail Benchmark to make the
most of your eCommerce performance
@jay_henderson
@LeahPaschall
#SmarterCommerce
Real-time alertsBlack Friday reportCyber Monday reportRecap reportTrends and analyses over the last 12 months compared to previous yearsBest practices and recommendations
Screenshots of articles
November 2012 online retail sales increased by 13.9 percent compared to November 2011. Overall growth for the month was bolstered by strong holiday shopping from Thanksgiving Day through Cyber Monday with a total sales increase of 25.3 percent compared to that same time period last year.
After a strong November, December sales continued to soar with sales growing 15.5 percent over December 2011. December 26 online sales increased by an impressive 40.4 percent compared to the same day last year.
The number of consumers using a mobile device to make a purchase reached 15.7 percent while the number of consumers using a mobile device to visit a retailer's site soared to 21.9 percent for November and December combined.
The iPad exceeded all other mobile devices in generating online traffic. December Android and iPhone traffic grew year over year by 49.6 percent and 59.1 percent, respectively, while the iPad grew by more than 105 percent, generating 8.9 percent of all online traffic for that month.
Two thumbshttp://www.istockphoto.com/stock-photo-18362646-playing-games-on-smart-phone.php?st=9f8271cTablethttp://www.istockphoto.com/stock-photo-19626965-finger-pointing-on-digital-tablet.php?st=8f6cb14
Tomorrow’s social media campaign management needs to enable and manage the second funnel…allowing customers to be your marketersThere are several different mental models for customers as marketers…Amazon affiliates (market a book and share in the profits)Extending Distributed Marketing for customersExtending “friends and family” campaigns to customersOffer Syndication (here is an offer to share with 5 friends)