5. What is the ONE THING which any
Business Owner wants the Most?
• The one thing which drives your Business and
profits ?
MORE
CUSTOMERS !!
6. Acquiring New Customers is
5 times Expensive
6
5
4
3 Selling to old
customer
2
Acquiring new
1
customer
0
Selling to old customer Acquiring new customer
7. • The simple truth is,
getting new customers activity is
the second most costly thing you
can do to grow your business.
8. The Single Most Expensive Thing You
Can Do In Business...
The real money sapper
lose a customer
yes ,losing an Existing
customer is the biggest
and
most expensive thing.
9. And.. Did you know, what is the
Biggest Asset in Your Business?
• Your Existing Client Base .
• And unfortunately,
also the
Most Neglected.
10. “Customers are the No 1 asset of
your business, and will
leave, unannounced, if they feel you
treat them with indifference or Don’t
do something special to keep the
customers engaged with your
company”
11. People Do Not Tell You
• only about 4% of its
dissatisfied customers
Talk or tell you ..
96% just go away
12. Reason Why Your Customers Leave You
• 1% Die
• 3% Move away
• 5% are influenced by a friend's or relative's advice
and switch to Competition
• 9% leave because of a better price or product
• 14% switch due to product or service dissatisfaction
•68% leave because they felt the company was
indifferent to their customers.
16. Every 5 % Increase in
Customer retention,
you can generate a
30% to 40 % Increase
in profitability
17. How Many Times to Contact them?
• Each month that you do not
communicate with your
customers, you lose 10% of
your influence with them.
If 10 months go by, then you
lose 100% of your influence.
18. “People Don’t
Care About
You, Until
They Know How
Much You Care
About Them.”
23. Just Imagine… every Day-Month-Year ..
Systematically
1. Welcome Note
2. Other Services & Loyal Customer Offer
3. 1 st service offer
4. Cross-Sell Offer
5. Discount Offer
6. How to Use your Product
7. Referral Bonus
8. Education Bonus
9. Remind for renewals
10. Free Video + e-books
11. Reminders
12. Feedback forms / Surveys
24. Sample follow-up
• 0 Days - Thank You – “We appreciate you”
• 1 Day - Meet our Staff –contact info”
• 5 Days - Customer survey
• 10 Days – Special Report with Case Studies
• 15 Days – Product Tip
• 30 Days - Ask for referrals
• 60 Days - Gift toward next purchase
25. Customers for life Time
System
• Good Service support
+ CRM – Customer Relations
+ Consistent Marketing
• = happy Customer
+ Customer Retention
+ Customer Delight
• Totally Hands Free –
24x7 - 365 Days a Year.
26. • We will do it for you, at a Affordable cost.
Systematic – Timely – Customized –
Personalized – Non-Stop .
27. Customers For Life
Time Services
Automatic Customer Multiplication System
Ultimate Hands-Free Marketing System
Automatic Drip marketing
By jayant Hudar - www.schoolofbusinesswisdom.com call : +91-22-39101122
Notas del editor
This Presentation is for Business owners, who are looking for ways to Grow their Existing business.In this presentation we will see how you can acquire new customers And Keep them with you for lifetime. How to make customers stick to you and not go to your competitors.How to reduce your work load and reduce your dependency marketing people to get businessyet do all the marketing activities in back ground Get your work done non stop 24x7, 365 days,how to keep your competitors guessing why Customers like you more than them, and are ready to pay you more..Would you like to know all of this now and here.. Watch this video in total.Lets start..
Most surveys across industries show that keeping one existing customer is five to seven times more profitable than attracting one new one.existing customers cost less to reach, cost less to sell, are less vulnerable to attacks from the competition, and buy more over the long term. long-term satisfied customers provide more referrals; and longer-term customers are less price-sensitive than newer customers. The end result is that the overall value of a customer increases the longer that customer remains a customer.
Most business owners don’t even have a database of customers in place.
69% of all consumers consider that the emotional element of the Customer Service experience accounts for more than 50% of the overall experienceThe Good69% of consumers consider emotional experience accounts for over 50% of overall experience15% consider emotional element counts for over 70% of experienceThe Bad44% of consumers consider the majority of customers experiences are ‘bland and uneventful’The Ugly15% of customers experiences are frustrating or extremely annoyingSource: Customer Experience: The Next Competitive Battleground. Cohn Shaw & John Ivens, 200256%-70% of the customers who complain to you will do business with you again if you resolve their problem.Most customers just go away because they believe their complaints will not do any good, not worth the trouble or personal stress, or don't know where or to whom to complain.
If your doctor remembers your everything about your health problems, and reminds you every 15 daysWhat to eat and how to manage your chronic health problem, nd wishes you Birthday, new years and Diwali? Also sends you a Valuable newsletter about ongoing health improvement things?If your Life insurance agent, sends you a newsletter on how You specifically improve your returns,Also sends you good ebooks to read every month. Sends you artciles on your Business, What if your CA, gives you tips on managing your taxes, every month, sends you InvestmentAnd Lessons in growing your Business, tells you how marketing can be done better, will that help? Sure it will.Your Friendly neighborhood Shop, sends you tips on how to better you the last gadget/ equipment you purchased last from him, also sends you complementary product offers, reminds you of renewals, and remembers your birthdays?They all use, Emails, newsletters, SMS and Voice calls , Printed Letters, Gifts, Ebooks depending which category of importance they keep you. You can do the same. The list is ongoing, You can segregate your contacts in Customers, Past present, Potential, Friends, relatives, Business associates, Vendors, acquaintances, VIP’s, VVIPS.Special treatment to Vips, and not just Bulk SMS to all. Your Whole Business back end marketing and Customer Relationship ‘s can be Put on AUTO mode for you. You will be free to do the most importantTast You are expert in. A Total hands free, Marketing and Relationship management Outsourced. You don’t have to worry about recruitments, salaries, Leaves, Holidays, Gaps in reminders and marketing … everything done, time to time. Non-stop.
Educates the prospect for wherever he is in the buying process Puts into place exactly what you would do if you had time to do it… but you don’t.