1. C. JAYA VINOTH
Ph.D MANAGEMENT
FULL – TIME RESEARCH SCHOLAR
REG.NO : BDU1910640263
2. SOCIAL MEDIA MARKETING
Social media marketing is a form of internet
marketing that utilizes social networking
websites as a marketing tool.
It utilize social media platforms to connect
with your customer/consumer/audience to build
your brand, increase sales and drive website
traffic.
The major social media platforms are
Facebook, Instagram, Twitter, LinkedIn,
YouTube and Snapchat etc.,
4. Social Media Marketing Strategies
Who is your audience?
Are they online users?
Where do the shop?
Blog associated with?
Types of website they brows?
Who is your customer?
What age?
Gender?
Location?
Education level?
What differentiates you?
What is your pitch?
What makes you unique?
What are your goals?
Establish your brand?
Increase visibility?
Generate traffic to website?
Grow sales and revenue?
How will you execute?
what do you need to learn?
Who is responsible?
How will you measure?
When will you communicate?
What social networks?
How often will you post?
Will you use image or video?
5.
6. Drawbacks of social media
marketing
Negative feedback or comments
Time consuming
No short term return on investment
Hackers threat
High service gap
7. Objectives of social media marketing
Study:
To study the impact of social media marketing on
company performance.
To analyse the social media marketing to influence the
customer buying behaviour.
To know the problems faced by social media marketing in
customer relationship.
To understand the service gap in social media marketing
tools.
To analyse the drawbacks of social media marketing
towards purchase behaviour.