To succeed in the agency business, you must redefine what it means to be a provider of marketing services. You must expand your palate and your palette. Social media and digital marketing consultants Convince & Convert (who work with dozens of agencies) created this table to help define what's possible.

1. 23
Social
and
Digital
Services
Agencies
Should
be
Selling
Service Duration Fees Difficulty Competition
SEO
Audit Project $$ 1 4
Keyword
Analysis Project $ 2 4
Email
Audit
&
Testing
Plan Project $ 2 2
Email
Lifecycle
Strategy Project $$$ 4 2
Email
Delivery
&
Optimization Ongoing $$ 4 2
Persona
Development Project $$ 2 2
Content
Marketing
Plan Project $$$ 3 3
Content
Execution Ongoing $$ 2 3
Mobile
Audit Project $ 1 2
Social
Listening
&
Reputation Ongoing $$ 2 5
Community
Management Ongoing $$ 3 5
Web
Analytics
Consulting Project $$ 4 3
Conversion
Optimization Project $$ 4 3
Social
Metrics
&
Dashboards Project $$ 4 3
Social
Campaigns
&
Promotions Project $$$$ 3 4
Social
Media
Audit Project $$ 3 3
Social
Media
Strategic
Plan Project $$$ 4 3
Influencer
ID
&
Outreach Ongoing $$
2 5
Social
Crisis
Plan Project $$ 3 2
Search
&
Social
Advertising Ongoing $ 3 4
Employee
Social
Guidelines Project $$ 3 4
Internal
Community
Creation Project $$$ 4 2
Employee
Advocacy
Program Project $$$ 5 1
note
that
fees
for
ongoing
services
are
per
month
www.ConvinceAndConvert.com